Karine Joly 5 Comments

4th monthly Higher Ed Benchmarking Web Analytics Report

After publishing reports with August 2014, September 2014 and October 2014 data, we’re happy to share the 4th report.

Report methodology

US benchmarking report nov2014The data compiled for this monthly report was downloaded on December 2nd, 2014 from Google Analytics Benchmarking Reports.

The compiled, scrubbed and analyzed data spans from November 1st to November 30th, 2014 for the 7 GA buckets of the 5 following countries:

  1. USA (2,943 benchmarked web properties)
  2. Canada (1,532 benchmarked web properties)
  3. UK (1,637 benchmarked web properties)
  4. Australia (1,209 benchmarked web properties)
  5. France (1,167 benchmarked web properties)

What channels drive visitors to US colleges & universities websites?

What channels drive visitors to US colleges & universities websites? SEP 2014

What channels drive NEW visitors to US colleges & universities websites?

What channels drive NEW visitors to US colleges & universities websites?

What devices are used to browse US colleges & universities websites?

What devices are used to browse US colleges & universities websites?

According to Higher Ed Experts 2013 survey on the State of the Mobile and Responsive Web in Higher Education (n=174), mobile phones were responsible for 9.3% of the total web traffic in 2012 and tablets for 3%.

What devices are used to browse CANADIAN colleges & universities websites?

CAN Devices used aug2014

What devices are used to browse UK colleges & universities websites?

UK Devices used aug2014

What devices are used to browse AUSTRALIAN colleges & universities websites?

What devices are used to browse AUSTRALIAN colleges & universities websites?

What devices are used to browse FRENCH colleges & universities websites?

What devices are used to browse FRENCH colleges & universities websites?

What devices are used by NEW visitors to browse US colleges & universities websites?

What devices are used by NEW visitors to browse US colleges & universities websites?

How engaged are visitors of US colleges & universities websites depending of the device they use?

How engaged are visitors of US colleges & universities websites depending of the device they use?

How to access Benchmarking Reports in Google Analytics? [VIDEO]

Just follow this 4-minute screencast to set and access your segmented benchmarking reports for your website.

Want to download or print this report?


You can print the 11-page PDF report.

Need more help to understand digital analytics?

We have several courses and classes focusing on digital analytics for higher education that can help you get up to speed with analytics in 2015.

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