Higher Ed DigiTALES: Slides, posts and takeaways from the great #HEWEB17 conference

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career.

The HighEdWeb Conference: Amazing community, fantastic insights

I’ve had the chance to attend this week the 2017 HighEdWeb Conference in Hartford, CT. And, it was amazing. Period.

From the 2 super inspiring keynotes to the numerous sessions, posters and lightning talks (my personal favorites), the conference delivered so many insights that I haven’t had a chance to fully process everything yet.

I spent the past 4 editions trying to follow the conference from afar and the twitter hashtag so I know how it feels to stay on the bench for this conference.

That’s why I prepared this quick post that I will keep updating as more slides or posts are published, so EVERYBODY can get something out of this great learning experience – even the less fortunate ones who couldn’t attend this year.

#HEWEB17 Slides

If you gave a presentation and can’t find your slides below, just leave a comment with a link to them (slideshare preferred, but PDF, Google Slides are welcome) and I will add them below as soon as I can.

The Art and Science of Collaboration by Day Kibilds [RED STAPLER & Best-of-Conference! :)]

How to Defeat the Beast by Sylvia Navarro Nicosia [RED STAPLER & Higher Ed Experts Alum! :)]

Online Reputation IS Your Reputation: Are You Listening? by Dr. Liz Gross [RED STAPLER & Higher Ed Experts Alum! :)]

Shattering Silos: Sharing Science on Social by Andrew Cassel [RED STAPLER]

Design in a Dash by Michele Rund [RED STAPLER – Poster ]

The #heweb17 best of poster really is quite good. I pulled out some key info in only 5 sec. pic.twitter.com/hAiewVBxe5

— Gabriel Nagmay (@nagmay) October 11, 2017

Other Duties as Assigned: Creating a Podcast by Jackie Vetrano

Don’t Let A Redesign Drive You To Drink by Kara Matuszewski Sassone

Recipe for Success: The Secret Sauce for Making Interactive Content Work for Everyone by Nikki Massaro Kauffman

We Live in a Pay to Play World… Let’s Embrace It! by Abby Meyer

Tear Down the Wall – Building Relationships Through Program Promotion by Tonya Oaks Smith

Outnumbered by Temporary (Student) Staff – A Win for Your Institution

Understanding the Spectrum of UX Research Methods by Amy Grace Wells

This is Not Fine: Working on the Web in Higher Ed During Uncertain Times by Georgiana Cohen

Google Photos, DAMned Photos, and Statistics by Mike Henderson

The Dawson Way of Doing Things: A Study of Our Path Using WordPress by Jonathan Perlman

Multipublishing Web Databases by Mark H. Anbinder

Less is more: Getting Real About Content and Features by Charlie Morris

Accessible Wayfinding- It’s Not Uncharted Territory by Nikki Massaro Kauffman

Unbundle Your Institution: Building a Web Ecosystem by Eric Sembrat

HighEdWeb 2017 firstname lastname poster 1710 by Mark H. Anbinder

The Pep Talk You Didn’t Know You Needed by Jacob Oyen (PDF)

Culture Wins: 5 Mistakes that Made Us Successful by Sara Clark and Kevin Agee (PDF)

7 Habit(at)s of Successful Storytelling by Tim Nekritz (Google Slides)

It’s Not About You: Changing Culture Through a Web Redesign by Robert Heyser & Samantha Windschitl (HTML Slides)

Planning for Emergency Campus Communications by Adam Arrowood (HTML Slides)

Live Blog Posts from LINK

From the Publisher– Hartford: The Best HighEdWeb Ever? The Best HighEdWeb Ever by Dave Tyler

Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool.

Analytics and Data

From Classic, Universal, to Google Tag Manager: How to Safely Defeat the Beast[RED STAPLER]

Online Reputation IS Your Reputation: Are You Listening? [RED STAPLER]

Au Contraire: Debunking Myths and Hippos with Google Analytics

2017 Student & Parent E-Expectations Study: top insights for #highered marketers

Content

Tear Down the Wall: Building Relationships through Program Promotion

7 Habit(ats) of Successful Student Storytelling

Clamor for Grammar: Lightning Talk

Interview Like A Journalist, Write Like A Marketer: Telling Stories With Heart and Accuracy

Mobile First: Writing and Designing Page Content in the Age of Mobile

Other Duties as Assigned: Developing a Podcast

Getting Squirrelly: Creating UC Davis’ Pre-Arrival Guide for International Students

Website

Taskonomy vs. Taxonomy: Improving IA and UX with Top Tasks

Don’t Let A Redesign Drive You To Drink

It’s Not About You: Changing Culture Through a Web Redesign

Social Media

Shattering Silos: Sharing Science on Social by Andrew Cassel [RED STAPLER]

I Love Holy Cross: Lessons From a Data-Driven, Record-Breaking Email and Social Media Campaign

From Weibo to WeChat: Boston University’s Use of Chinese Social Media Networks

The (Wo)man Behind the Mask: Why Managing Social for a President Isn’t the Same as for a University

Planning for Emergency Campus Communications

We Live in a Pay to Play World. Let’s Embrace It!

Tatjana Dzambazov’s mind-blowing keynote

This is Not Fine: Working on the Web in Higher Ed in Uncertain Times

Other Topics

All the Nuggets IRL

Culture Wins: Five Mistakes That Made Us Successful

Finding harmony: How we promoted an inaugural event

The Pep Talk You Didn’t Know You Needed

Get Engaged! Transform Your Digital Presence with Experiential Marketing

Takeaways

HighEdWeb 2017 Conference Themes by Mx. Anne Petersen

A successful conference that discussed failure. by Mr. Tim Nekritz

2 Higher Ed Experts Alums won a Red Stapler!

Looking for an online conference to attend with all your team?

The Higher Ed Social Media Conference is a must-attend event for higher ed social media professionals and teams looking for new ideas and best practices.

Read below what your higher ed colleagues who attended the past editions of the Higher Ed Social Media Conference say about the experience.