Higher Ed Experts

Dr. Nora Ganim Barnes, Director, UMD Center for Marketing Research, University of MA Dartmouth

Dr. Nora Ganim Barnes earned a Ph.D. in Consumer Behavior from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the UMASS Center for Marketing Research.
She has been selected by her peers at UMass Dartmouth to be the recipient of the prestigious Leo Sullivan Excellence in Teaching Award (1993) and by her undergraduate college as the recipient of their Distinguished Alumni Award (1996).

She was recognized by the faculty as Scholar of the Year at UMass Dartmouth in 1999, becoming the first member of the faculty to receive both the Teacher of the Year and Scholar of the Year Awards in the history of the school. Most recently, she was selected to receive the University of Massachusetts President’s Community Service Award.

Dr. Barnes has worked as a consultant for many national and international firms including the National Pharmaceutical Council, the National Court Reporters Association, and the Board of Inquiry of the British Parliament. She also works closely with businesses in the Southern New England area providing marketing research assistance to small businesses.

Dr. Barnes has authored over ninety articles published in academic and professional journals, has contributed chapters to books, and has been awarded numerous research grants.