Seth Odell, Communication Associate, UCLA
Seth Odell is a Los Angeles-based digital media marketing specialist. Working at UCLA since 2007, he has helped conceptualize and launch strategic university-wide social media initiatives, including UCLA’s YouTube, Facebook and Twitter pages. In recent years, Seth has worked to incorporate live
streaming into various campus marketing efforts. From outdoor art performances to indoor congressional lectures, he has increased event attendance by up to 25,000% and opened the door for audience interaction on a global scale.
Outside UCLA, Seth is the host of Higher Ed Live, a live weekly web show about the word of higher education, and blogs new media, media relations and higher education at AsMediaChanges.com.