Upcoming Programs for Better Higher Ed Marketing
At Higher Ed Experts, we believe in the power of education.That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.
Higher Ed Content Conference
Want to get more strategic with your higher ed content across devices, channels and departments? The 2018 Higher Ed Content Conference can help. This annual higher ed conference focusing on content features a dozen of higher ed professionals working in institutions like yours – with real solutions to real content problems. You can attend this online conference with all your content contributors – which makes it a great higher ed conference for digital content teams.
- Categories: Conferences, Content Strategy, Featured, SEO, Upcoming, and Web Writing.
- Course Type: Online Event.
- Course Length: 1-day.
- Difficulty Level: Beginner and Intermediate.
- Audience: Communication Directors, Community Managers, Directors of Web Communications, Higher Education Marketers, Magazine Editors, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Professional Writers, Publication Professionals, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Coordinators, Web Editors, Web Managers, Web Writers, Webmasters, and Writers.
Web Analytics for Higher Ed Course
Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.
- Categories: Featured, Higher Ed Marketing, Up Coming, Upcoming, and Web Analytics.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Digital Analytics Professionals, Directors of Web Communications, Higher Education Marketers, Marketing Professionals, Online Marketing Specialists, Web Communication Coordinators, Web Coordinators, Web Editors, and Web Managers.
Social Media Measurement for Higher Ed Course
Want to start measuring what matters in social media to get smarter with your higher ed marketing? Whether you want to optimize your higher ed social media content calendar or the engagement strategy on your Instagram, Facebook, Twitter and other school accounts, this 4-week certificate online course will guide you through the required steps to implement a sound social media measurement plan for your higher education institution.
- Categories: Featured, Higher Ed Marketing, Social Media, Upcoming, and Web Analytics.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Community Managers, Digital Analytics Professionals, Higher Education Marketers, Online Marketing Specialists, Social Media Directors, Social Media Marketing Managers, and Social Media Strategists.
Advanced Web Analytics for Higher Ed Course
Do you want to go beyond the basics in Web Analytics for Higher Ed? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing campaigns or initiatives.
- Categories: Higher Ed Marketing, Upcoming, and Web Analytics.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Advanced and Intermediate.
- Audience: Digital Analytics Professionals, Directors of Web Communications, Higher Ed Experts Analytics Course Graduates, Higher Education Marketers, IT Professionals, Online Marketing Specialists, Web Coordinators, Web Developers, Web Editors, and Web Managers.
Web Writing for Higher Ed Course
Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂
- Categories: Featured, Higher Ed Marketing, Social Media, Upcoming, and Web Writing.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Communication Directors, Directors of Web Communications, Higher Education Marketers, Magazine Editors, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Professional Writers, Publication Professionals, Web Communication Coordinators, Web Content Contributors, Web Coordinators, Web Editors, Web Managers, Web Writers, and Writers.
SEO for Higher Ed Course
Need to make sense of Search Engine Optimization in a higher education context? If you understand the key role of SEO for higher ed, but don’t know where to start your SEO strategy, this 4-week SEO for higher ed online course will help you get started and implement key changes in your content development process.
- Categories: Content Strategy, Higher Ed Marketing, SEO, and Upcoming.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Intermediate.
- Audience: Directors of Web Communications, Higher Education Marketers, Online Marketing Specialists, Web Communication Coordinators, Web Coordinators, Web Editors, Web Managers, and Web Writers.
Predictive Web Analytics for Higher Ed Course
Do you want to use Predictive Web Analytics for Higher Ed to help you make data-driven decisions? If you are the designated Web Analytics expert in your higher ed marketing team, this 4-week online course will help you go to the next level by learning predictive techniques to reach the digital Analytics master status :-).
- Categories: Higher Ed Marketing, Upcoming, and Web Analytics.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Advanced.
- Audience: Digital Analytics Professionals, Higher Ed Experts Analytics Course Graduates, IT Professionals, Online Marketing Specialists, Web Developers, Web Editors, Web Managers, and Webmasters.
Higher Ed WEBSITES Conference
Looking for higher ed websites solutions, research, best practices and inspiration for your summer projects? The 2018 Higher Ed Websites conference will features sessions from a dozen of higher ed professionals.
- Categories: Conferences, Featured, Higher Ed Marketing, Upcoming, and Web Development.
- Course Type: Online Event.
- Course Length: 1-day.
- Difficulty Level: Advanced and Intermediate.
- Audience: Higher Ed Web Professionals, Online Marketing Specialists, Presenters, Web Communication Coordinators, Web Coordinators, Web Designers, Web Developers, Web Editors, Web Managers, and Webmasters.
Social Media Marketing for Higher Ed Course
Are you in charge of social media marketing for higher education? Whether you’ve done social media for your institution for a few years or have recently been given this responsibility, this 8-week online course will help you bring your higher ed social media practice to the next level by covering all the bases and focusing on a strategic integrated marketing approach.
- Categories: Higher Ed Marketing, Social Media, and Upcoming.
- Course Type: Certificate Online Course.
- Course Length: 8-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Communication Directors, Community Managers, Directors of Web Communications, Higher Education Marketers, Marketing Directors, Publication Professionals, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, and Web Communication Coordinators.