starting Sep 28

Advanced Digital Analytics for Higher Ed Course

Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.

Advanced digital marketing analytics for higher ed
  • This was a great class. It definitely helps demystify how things work, and I’m not scared anymore to use some of the technology that has fallen into my lap.

    Craig Campbell. Craig Campbell, Assistant Director of Web Communications at University of Hartford (CT)
    Web Analytics for Higher Ed Course Alum
  • This course is very useful if you have not had the bandwidth or know-how to create a measurement plan for your website. The knowledge I gained and the classwork I completed have given me a good foundation to more effectively collect and analyze web data going forward.

    Tracy Mueller, University, of Arizona College of Law. Tracy Mueller, University, of Arizona College of Law,
    Web Analytics for Higher Ed Course Alum
  • I would recommend this course to all of my colleagues.
    I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.

    Danielle Gordon, University of Guelph. Danielle Gordon, University of Guelph,
    Web Writing for Higher Ed Course Alum
  • The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.

    Jeff Walberg. Jeff Walberg, Director of Web Content, Cornell College
    SEO for Higher Ed Course Alum

The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.

Jeff Walberg. Jeff Walberg, Director of Web Content, Cornell College
SEO for Higher Ed Course Alum

Classes Starting Soon


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