How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics

I recommend this course. I’ve tried to keep up on my own with blogs, articles, conferences, etc, but this course curates the best resources and presents them in an organized manner so that I was able to get the most out of them. A great learning experience!

Liz MacDonald. Liz MacDonald, Senior Editor at California State University - Monterey Bay (CA)
Social Media Marketing for Higher Ed Course Alum

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