It seems that every time I take a Higher Ed Experts course I am surprised by its timely relevance to my daily work. And, then I realize, it’s no coincidence, it’s just that HEE’s course content is so up to date and relevant that it can’t help but be applicable in everything I’m doing at work!
I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.
This course will take you from “newbie” status to an authority on social media marketing on your campus. Even if you are not new to social media marketing, this course will update and improve your skillset for this growing medium of marketing.
I would highly recommend this Social Media Marketing in Higher Ed course.
Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.
I would highly recommend this Social Media Marketing in Higher Ed course.
Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.
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