starting Feb 09

Higher Education Analytics Conference

Looking for real analytics solutions to real higher education marketing problems? The Higher Ed Analytics conference, now available on-demand, features a dozen of sessions from higher ed digital marketing and communications professionals working in institutions just like yours. This higher ed marketing conference is online and team-friendly.

2020 Higher Ed Analytics Conference
  • It seems that every time I take a Higher Ed Experts course I am surprised by its timely relevance to my daily work. And, then I realize, it’s no coincidence, it’s just that HEE’s course content is so up to date and relevant that it can’t help but be applicable in everything I’m doing at work!

    Angi Roberts, University of Guelph. Angi Roberts, University of Guelph,
    Social Media Measurement for Higher Ed Course Alum
  • I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.

    Sheri Lehman. Sheri Lehman, Interactive Marketing Specialist at Chapman University
    Web Writing for Higher Ed Course Alum
  • This course will take you from “newbie” status to an authority on social media marketing on your campus. Even if you are not new to social media marketing, this course will update and improve your skillset for this growing medium of marketing.

    Michael Husenits, Indiana University of Pennsylvania. Michael Husenits, Indiana University of Pennsylvania,
    Social Media Marketing for Higher Ed Course Alum
  • I would highly recommend this Social Media Marketing in Higher Ed course.
    Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
    All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
    In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.

    Jennifer Woltjen, SUNY Broome. Jennifer Woltjen, SUNY Broome,
    Social Media Marketing for Higher Ed Course Alum

I would highly recommend this Social Media Marketing in Higher Ed course.
Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.

Jennifer Woltjen, SUNY Broome. Jennifer Woltjen, SUNY Broome,
Social Media Marketing for Higher Ed Course Alum

Classes Starting Soon


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