#HigherEd Marketing Memos: The Secret Weapon to Redesign Your Admission Website By Emily Mayock

How a small group of students can have a big impact on your website We all know that before you start a website redesign, you need to talk to your audience. You need to determine what they must find, what questions they want answered, what pain points they face, what they’re dying to see more […]

Higher Ed Marketing Memo by Emily Mayock
  • I would recommend Web Writing for Higher Education to anyone involved in writing and working in a communication or marketing department. It gives great examples of changes that are simple to make but make a large difference in the readability and focus of your website and web content. The tools provided toward the end of the course for content templates can be especially practical for certain kinds of content that are often repeated.

    Amanda Martinez, A.T. Still University of Health Sciences. Amanda Martinez, A.T. Still University of Health Sciences,
    Web Writing for Higher Ed Course Alum
  • This class has given me a new found confidence in my social media duties.

    Alicia Nestle. Alicia Nestle, Assistant Director - New Media in Marketing & Communications at Nazareth College
    Social Media Marketing for Higher Ed Course Alum
  • Excellent course, I will definitely be applying what I learned in my job. I like the fact the materials are available for one year and thought the workload was perfect and allowed me to be able to balance my workday with the additional class work.

    Amy Kotsopoulos, College of the Holy Cross. Amy Kotsopoulos, College of the Holy Cross,
    Web Analytics for Higher Ed Course Alum
  • The Web Writing in Higher Education course was incredibly helpful in improving my skills as a higher ed communications professional. The format allowed for varied learning styles through video, text and hands-on instruction. The assignments were challenging but so beneficial, and nearly every assignment I’m actually hoping to use word for word (well, as close as I can get to it) as we move forward with redesigning our website. I can’t say enough great things about this course. Oh, and make sure you read the entire textbook, cover to cover. It’s amazing.

    Emily Mayock. Emily Mayock, Director of Online and Internal Communications at Case Western Reserve University
    Web Writing for Higher Ed Course Alum

The Web Writing in Higher Education course was incredibly helpful in improving my skills as a higher ed communications professional. The format allowed for varied learning styles through video, text and hands-on instruction. The assignments were challenging but so beneficial, and nearly every assignment I’m actually hoping to use word for word (well, as close as I can get to it) as we move forward with redesigning our website. I can’t say enough great things about this course. Oh, and make sure you read the entire textbook, cover to cover. It’s amazing.

Emily Mayock. Emily Mayock, Director of Online and Internal Communications at Case Western Reserve University
Web Writing for Higher Ed Course Alum

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