Higher Ed Experts

We really enjoyed it. Learned what we wanted about Periscope and Snapchat. It is hard to get away for a conference, but this was time well worth spending!

If your institution is considering a website overhaul, this is the course your writers should take in preparation.
In higher education, we tend to get lost in the academic jargon trying to explain why students should choose us, instead of choosing a voice that asks students what THEY want. This course helps put that into perspective and practice. I’m excited to share what I’ve learned with my colleagues, and hope they will consider enrolling too!

I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.

It was a fire hose of analytics! Thankfully, I had an indirect or direct takeaway from almost every session.