Higher Ed Experts

It was really great having the short sessions with lots of information.

I recommend this course for anyone who writes web content, whether a newbie or a veteran. Each component of the course imparts valuable information on how and why web writing should be done properly.

I’ve been a news and web writer for a long time, but I still learned numerous lessons and tips that will help me improve. The modules on keywords, search engine optimization and personas were particularly useful. Because of this course, I feel like I’m much better suited to not only produce better web content for my university, but also to help the content providers in other departments to maintain a consistent message, voice and style.

Very useful. We are a very small marketing office and need any help we can get. Lots of good tips and tools.

Fantastic course, I am really glad I took the course as it definitely has made me feel much more confidence in using Google Analytics at work. It is not too intensive that it detracts from my day job, and the different subjects that build on the previous week keep you interested and focused.