#HigherEd Marketing Memos: The Secret Weapon to Redesign Your Admission Website By Emily Mayock

How a small group of students can have a big impact on your website We all know that before you start a website redesign, you need to talk to your audience. You need to determine what they must find, what questions they want answered, what pain points they face, what they’re dying to see more […]

Higher Ed Marketing Memo by Emily Mayock
  • The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.

    Laura Huff, Winston-Salem State University. Laura Huff, Winston-Salem State University,
    Web Analytics for Higher Ed Course Alum
  • I highly recommend this course for anyone seeking professional development in social media marketing for higher education. I learned more through this class than from any conference or workshop I’ve attended in the past. You will gain insights that are both in-depth and practical. It is well worth the investment.

    Josh Woods, Auburn University College of Agriculture. Josh Woods, Auburn University College of Agriculture,
    Social Media Marketing for Higher Ed Course Alum
  • This was a great class. It definitely helps demystify how things work, and I’m not scared anymore to use some of the technology that has fallen into my lap.

    Craig Campbell. Craig Campbell, Assistant Director of Web Communications at University of Hartford (CT)
    Web Analytics for Higher Ed Course Alum
  • This course has been great. I learned so much that I can put immediately to use, and the instructor provided a great deal of valuable feedback. I am much more confident in my web writing and have valuable tools that I can continue to use.

    Maria Giggy, Michigan State University. Maria Giggy, Michigan State University,
    Web Writing for Higher Ed Course Alum

This course has been great. I learned so much that I can put immediately to use, and the instructor provided a great deal of valuable feedback. I am much more confident in my web writing and have valuable tools that I can continue to use.

Maria Giggy, Michigan State University. Maria Giggy, Michigan State University,
Web Writing for Higher Ed Course Alum

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