I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.
“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.
The Higher Ed Social Media Conference provided great information on a wide variety of topics related to social media. I am excited to further research some of the tools that the presenters shared with us!
I’ve been using what I’ve learned in this course from day 1. The idea of content templates is going to help tremendously as a work to update our academic program pages over the next few months.
I’ve been using what I’ve learned in this course from day 1. The idea of content templates is going to help tremendously as a work to update our academic program pages over the next few months.
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