Higher Ed Experts

I would recommend this course to any colleagues who want to take to the next level their ability to analyze the data offered by Google Analytics.

Our small team at Augustana University enjoys learning new tips to better engage younger audiences and our parents, alumni and donor friends. The ability for the entire AU team to hear the same informative presentations – without incurring travel costs – is a key reason our institution is a repeat attendee.

The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.

I would recommend this course for beginning web writers or individuals who manage their college or department web pages and social media. In higher education, we often see administrative assistants and coordinators asked to take on web-related responsibilities. This would be a perfect course to do individually or in concert with the university’s marketing department.