Archives: Higher Ed Experts Faculty

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!

Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Higher Ed Marketing Conference Season: FOMO and Weather Delays We are in the midst […]

  •  
    208
    Shares
  • 164
  • 41
  • 0
  • 3
  •  

Why and how to mitigate the impact of fake social media influence in #HESM

Why and how to mitigate the impact of fake social media influence in #HESM

Fake social media influence uncovered The New York Times published a great investigative report on the little dirty secrets behind many social media “influencers” on January 27. If you are a higher ed marketer or a digital communicator and you haven’t read it yet, schedule some quiet time (it’s a 15- to 20-minute read) to […]

  •  
    208
    Shares
  • 164
  • 41
  • 0
  • 3
  •  

2018 Edelman Trust Barometer: Top 5 findings for higher ed marketers

2018 Edelman Trust Barometer: Top 5 findings for higher ed marketers

Trust is the cement you find in the foundation of thriving brands. It’s an essential component of any flourishing society. But, trust is also the byproduct of strategic communication and marketing efforts. This is the reason why the Public Relations giant, Edelman, has conducted extensive research on the State of Trust for the past 18 […]

  •  
    208
    Shares
  • 164
  • 41
  • 0
  • 3
  •  

Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes

Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes

A quick history of the Facebook-Friendly Strategy at Facebook Facebook has broken the discourse for billions of people with its content-feeding algorithm informed by sophisticated analytics and behavioral psychology. First, Facebook turned “friend” into a verb, a goal in itself, as we were all pushed a decade ago “to friend” as many people as possible, […]

  •  
    208
    Shares
  • 164
  • 41
  •  
  • 3
  •  

Top 5 most insightful leaked Snapchat data charts for higher ed marketers

Top 5 most insightful leaked Snapchat data charts for higher ed marketers

Is it time to think about rebalancing your social media portfolio? After the announcement of the Facebook News Feed change last Thursday, higher ed social media professionals have been all abuzz about the strategy to adopt to save reach on the “friendly” platform. By throttling even further the reach of any organic posts published by […]

  •  
    208
    Shares
  • 164
  • 41
  •  
  • 3
  •  

Aaron Baker, Digital Analytics Lead at Harvard University, joins Higher Ed Experts Faculty Team

Aaron Baker, Digital Analytics Lead at Harvard University, joins Higher Ed Experts Faculty Team

Aaron Baker to teach Advanced Web Analytics for Higher Ed in January 2018 We are very excited to announced that Aaron Baker, Digital Analytics Lead at Harvard University, is the new member of Higher Ed Experts’ Faculty team. Aaron is one of the few higher ed professionals working full-time on web analytics, so his expertise […]

  •  
    208
    Shares
  • 164
  • 41
  •  
  • 3
  •  

What #highered social media pros can learn from restaurant kitchens #hesm

What #highered social media pros can learn from restaurant kitchens #hesm

Social media measurement in higher ed: let’s not talk about it? Performance measurement in digital marketing is never easy, but it seems that it’s even more difficult with social media. I’ve observed this frequently among the students of my course on social media marketing for higher ed — as well as in many online discussions […]

  •  
    208
    Shares
  • 164
  • 41
  •  
  • 3
  •  

Thoughts on #highered marketers, Russian operatives, Facebook ads, @chronicle and fake news

Thoughts on #highered marketers, Russian operatives, Facebook ads, @chronicle and fake news

Higher ed marketers and Russian operatives, same tactics??! Colleges are engaged in “the same practices that these Russian operatives used” to influence the election: https://t.co/CMEnTaAEVq — The Chronicle (@chronicle) October 18, 2017 Yep, you’ve read correctly. This tweet was posted yesterday on the verified Twitter account from The Chronicle of Higher Education. If you believe […]

  •  
    208
    Shares
  • 164
  • 41
  • 0
  • 3
  •  

Higher Ed DigiTALES: Slides, posts and takeaways from the great #HEWEB17 conference

Higher Ed DigiTALES: Slides, posts and takeaways from the great #HEWEB17 conference

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. The HighEdWeb Conference: Amazing community, fantastic insights I’ve had the chance to attend this […]

  •  
    208
    Shares
  • 164
  • 41
  •  
  • 3
  •  

Higher Ed DigiTALES: How to get the most out of your next higher ed marketing conference

Higher Ed DigiTALES: How to get the most out of your next higher ed marketing conference

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve […]

  •  
    208
    Shares
  • 164
  • 41
  •  
  • 3
  •