Archives: Higher Ed Experts Faculty

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Aaron Baker, Digital Analytics Lead at Harvard University, joins Higher Ed Experts Faculty Team

Aaron Baker, Digital Analytics Lead at Harvard University, joins Higher Ed Experts Faculty Team

Aaron Baker to teach Advanced Web Analytics for Higher Ed in January 2018 We are very excited to announced that Aaron Baker, Digital Analytics Lead at Harvard University, is the new member of Higher Ed Experts’ Faculty team. Aaron is one of the few higher ed professionals working full-time on web analytics, so his expertise […]

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What #highered social media pros can learn from restaurant kitchens #hesm

What #highered social media pros can learn from restaurant kitchens #hesm

Social media measurement in higher ed: let’s not talk about it? Performance measurement in digital marketing is never easy, but it seems that it’s even more difficult with social media. I’ve observed this frequently among the students of my course on social media marketing for higher ed — as well as in many online discussions […]

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Thoughts on #highered marketers, Russian operatives, Facebook ads, @chronicle and fake news

Thoughts on #highered marketers, Russian operatives, Facebook ads, @chronicle and fake news

Higher ed marketers and Russian operatives, same tactics??! Colleges are engaged in “the same practices that these Russian operatives used” to influence the election: https://t.co/CMEnTaAEVq — The Chronicle (@chronicle) October 18, 2017 Yep, you’ve read correctly. This tweet was posted yesterday on the verified Twitter account from The Chronicle of Higher Education. If you believe […]

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Higher Ed DigiTALES: Slides, posts and takeaways from the great #HEWEB17 conference

Higher Ed DigiTALES: Slides, posts and takeaways from the great #HEWEB17 conference

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. The HighEdWeb Conference: Amazing community, fantastic insights I’ve had the chance to attend this […]

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Higher Ed DigiTALES: How to get the most out of your next higher ed marketing conference

Higher Ed DigiTALES: How to get the most out of your next higher ed marketing conference

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve […]

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Why and how to design your social media visuals with Facebook text taste in mind #hesm

Why and how to design your social media visuals with Facebook text taste in mind #hesm

When Facebook suggests you to boost and then changed its mind… Have you ever tried to boost one of your Facebook posts that was performing pretty well organically? Probably. Now, has Facebook ever prevented you – on second thought – from boosting the post it recommended you boost in the first place, only because the […]

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Why #highered marketers can’t ignore Snapchat anymore #hesm

Why #highered marketers can’t ignore Snapchat anymore #hesm

Snapchat bothers a lot of people at a deep, emotional level. It’s a very addictive platform prying on young (and old) brains with the help of all the tricks of behavioral psychology and neuromarketing. Snapchat bothers so many folks in my generation (Xers), the generation before (Boomers) and even the generation after (Millennials) that many […]

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How to Simplify Social Media Campaign Tagging with Google Tag Manager

How to Simplify Social Media Campaign Tagging with Google Tag Manager

You can save time and reduce errors by using Google Tag Manager to automate campaign tagging for social media posts. Learn below (I’ve even included a 5-min step-by-step video tutorial!) how you can add URL fragments such as “#fb” to links instead of creating campaign URLs from scratch. “If you don’t tag it, you can’t […]

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Higher Ed DigiTAL(ES): Why (and how to) present and publish to advance your career in #highered

Higher Ed DigiTAL(ES): Why (and how to) present and publish to advance your career in #highered

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Sharing to advance your higher ed career We love to share in higher education. […]

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Calling all higher ed experts in Web Analytics, SEO or Web Writing: Join the Faculty!

Calling all higher ed experts in Web Analytics, SEO or Web Writing: Join the Faculty!

Almost 1000 Higher Ed Experts! A month ago when I introduced Nikki Sunstrum’s conference keynote in Boston, I got a chance to thank the higher ed community for the contributions hundreds of its members made to help grow the professional online school for higher ed digital marketers and communicators Higher Ed Experts has become over […]

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