Archives: Higher Ed Experts Faculty

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

4-question interview with Dr. Rumeet Billan, #PSEWEB 2018 Keynote Speaker [4-min VIDEO]

4-question interview with Dr. Rumeet Billan, #PSEWEB 2018 Keynote Speaker [4-min VIDEO]

Let’s talk about psychological capital and resilience! As I explained in my post about the long-lasting love story between Higher Ed Experts and higher ed conference keynotes, we’re sponsoring this year the opening keynote at the Canadian #PSEWEB Conference in London, Ontario. I’ve chosen this specific keynote, because it is a great fit with Higher […]

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2018 social media usage data from 3 sources in 6 charts: daily use & college search #hesm

2018 social media usage data from 3 sources in 6 charts: daily use & college search #hesm

A great social media strategy always starts with audience data, right? If you work in social media, you know it’s called social for a reason: it’s about the people. Not all the people, but the people you want to reach, engage and move to action. And, this often means teens and young adults in higher […]

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4-question interview on creativity in #highered with Amma Marfo, #eduWeb18 Keynote Speaker [3-min VIDEO]

4-question interview on creativity in #highered with Amma Marfo, #eduWeb18 Keynote Speaker [3-min VIDEO]

Let’s talk about creativity! As I explained in my last post about the long-lasting love story between Higher Ed Experts and higher ed conference keynotes, we sponsored the closing keynote at the eduWeb Conference this year in San Diego, California. I’ve chosen this specific keynote, because it was such a great fit with Higher Ed […]

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Higher Ed Experts, #eduWeb18, #heweb18 and #pseweb 18 Conference Keynotes: Memories, Love and Support

Higher Ed Experts, #eduWeb18, #heweb18 and #pseweb 18 Conference Keynotes: Memories, Love and Support

Higher Ed Experts loves conferences (even when they are organized by others!) Summer is a great time to learn no matter how you do it. While we love the flexibility and quality of the deep learning you can get from our online training programs (on-demand conferences or 4-week professional courses), we believe conferences should also […]

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Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!

Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Higher Ed Marketing Conference Season: FOMO and Weather Delays We are in the midst […]

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Why and how to mitigate the impact of fake social media influence in #HESM

Why and how to mitigate the impact of fake social media influence in #HESM

Fake social media influence uncovered The New York Times published a great investigative report on the little dirty secrets behind many social media “influencers” on January 27. If you are a higher ed marketer or a digital communicator and you haven’t read it yet, schedule some quiet time (it’s a 15- to 20-minute read) to […]

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2018 Edelman Trust Barometer: Top 5 findings for higher ed marketers

2018 Edelman Trust Barometer: Top 5 findings for higher ed marketers

Trust is the cement you find in the foundation of thriving brands. It’s an essential component of any flourishing society. But, trust is also the byproduct of strategic communication and marketing efforts. This is the reason why the Public Relations giant, Edelman, has conducted extensive research on the State of Trust for the past 18 […]

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Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes

Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes

A quick history of the Facebook-Friendly Strategy at Facebook Facebook has broken the discourse for billions of people with its content-feeding algorithm informed by sophisticated analytics and behavioral psychology. First, Facebook turned “friend” into a verb, a goal in itself, as we were all pushed a decade ago “to friend” as many people as possible, […]

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Top 5 most insightful leaked Snapchat data charts for higher ed marketers

Top 5 most insightful leaked Snapchat data charts for higher ed marketers

Is it time to think about rebalancing your social media portfolio? After the announcement of the Facebook News Feed change last Thursday, higher ed social media professionals have been all abuzz about the strategy to adopt to save reach on the “friendly” platform. By throttling even further the reach of any organic posts published by […]

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Aaron Baker, Digital Analytics Lead at Harvard University, joins Higher Ed Experts Faculty Team

Aaron Baker, Digital Analytics Lead at Harvard University, joins Higher Ed Experts Faculty Team

Aaron Baker to teach Advanced Web Analytics for Higher Ed in January 2018 We are very excited to announced that Aaron Baker, Digital Analytics Lead at Harvard University, is the new member of Higher Ed Experts’ Faculty team. Aaron is one of the few higher ed professionals working full-time on web analytics, so his expertise […]

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