Archives: Higher Ed Marketing Memos

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#HigherEd Marketing Memos: The Secret Weapon to Redesign Your Admission Website By Emily Mayock

#HigherEd Marketing Memos: The Secret Weapon to Redesign Your Admission Website By Emily Mayock

How a small group of students can have a big impact on your website We all know that before you start a website redesign, you need to talk to your audience. You need to determine what they must find, what questions they want answered, what pain points they face, what they’re dying to see more […]

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#HigherEd Marketing Memos: How asking for permission got Longwood University a SnapSync video hit with Jason Mraz

#HigherEd Marketing Memos: How asking for permission got Longwood University a SnapSync video hit with Jason Mraz

Longwood had it all with an all-time, engaging hit SnapSync video Published on Facebook in August 2018, our #SnapSync video featuring Singer Jason Mraz and his latest song “Have it All” has become the most viewed and engaging Longwood video of all time. When I shared the news in the #HigherEdSocial Facebook Group, Karine Joly […]

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#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

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#HigherEd Marketing Memos: Why and how to re-purpose higher ed written content by Michaela Jones

#HigherEd Marketing Memos: Why and how to re-purpose higher ed written content by Michaela Jones

What’s Old is New Again: A Brief Guide to Repurposing It’s no secret marketing and communications folks can often find themselves wearing a variety of hats throughout the average workday. When the school year launches into full swing, press releases, social media copy, blog content, tweets, and other writing-related tasks can start to feel like […]

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#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb18 Conference by Chelsea Doyle

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb18 Conference by Chelsea Doyle

The 2018 edition of the EduWeb Conference took place in July in sunny San Diego this year. It was an incredible experience full of networking with like-minded people willing to share ideas and brainstorm, and relevant panels about higher education web, digital, social media, and metrics. I compiled a top ten list of what I […]

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#HigherEd Marketing Memos: 4 Engagement Takeaways from the 2018 RAISE Conference by Rebecca Stapley

#HigherEd Marketing Memos: 4 Engagement Takeaways from the 2018 RAISE Conference by Rebecca Stapley

I’m Rebecca, a self proclaimed “Enrollment junkie” who has wandered into the new territory of Advancement and Alumni. After collaborating closely with our Alumni and Development teams over the last few years and even launching our first ever Giving Day in April, I decided to try on a new kind of conference this summer. At […]

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#HigherEd Marketing Memos: Snapchat Custom Stories Make Student Takeovers a Snap by Lisa Miller

#HigherEd Marketing Memos: Snapchat Custom Stories Make Student Takeovers a Snap by Lisa Miller

No snap judgment: why invest in Snapchat? Some higher ed marketers are down on Snapchat. It’s inconvenient – you can’t schedule stories ahead of time or post from your desktop. You have to set 23-hour alarms to capture what little user-engagement data Snapchat makes available before your story vanishes. You never really know exactly how […]

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#HigherEd Marketing Memos: Top 10 Takeaways from An Event Apart Conference – Seattle 2018 by Lansing Bryan

#HigherEd Marketing Memos: Top 10 Takeaways from An Event Apart Conference – Seattle 2018 by Lansing Bryan

An Event Apart: a great conference on web design trends I have been attending An Event Apart Conferences since 2008. I look forward to these yearly gatherings because the speakers are all industry leaders with years of experience and insight into the world of Web Design and Development. It was at this conference that I […]

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#HigherEd Marketing Memos: How Dartmouth College used love stories to engage alums

#HigherEd Marketing Memos: How Dartmouth College used love stories to engage alums

Feeling the love: building community through #DartmouthLoveStory In the depths of a cold New England winter, there’s nothing better than cuddling up with a good love story. It was on this premise — and in the long tradition across many campuses of celebrating alumni couples on Valentine’s Day — that #DartmouthLoveStory was born. The premise […]

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#HigherEd Marketing Memos: 4 tips to market your way to your 1st (or next) higher ed marketing job

#HigherEd Marketing Memos: 4 tips to market your way to your 1st (or next) higher ed marketing job

Breaking into higher ed marketing You’ve decided you want to work in higher ed marketing. That’s fantastic! So, how do you get your foot in the door in an industry that’s been known to strongly prefer (or require) applicants to already have higher education experience? There are many ways, but here are a few tips […]

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