Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

#HigherEd Marketing Memos: How custom Snapchat geofilters can keep your school top of mind

#HigherEd Marketing Memos: How custom Snapchat geofilters can keep your school top of mind

Brand awareness in a snap If you’ve used Snapchat for any length of time, you’ve delighted in swiping and discovering a cool filter for a place, event or holiday. You may even have applied a lens to see what you’d look like sporting dog ears or spewing rainbow vomit. Lenses and filters are parts of […]

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Thoughts on #highered marketers, Russian operatives, Facebook ads, @chronicle and fake news

Thoughts on #highered marketers, Russian operatives, Facebook ads, @chronicle and fake news

Higher ed marketers and Russian operatives, same tactics??! Colleges are engaged in “the same practices that these Russian operatives used” to influence the election: https://t.co/CMEnTaAEVq — The Chronicle (@chronicle) October 18, 2017 Yep, you’ve read correctly. This tweet was posted yesterday on the verified Twitter account from The Chronicle of Higher Education. If you believe […]

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4 questions to great #hesm pros to follow: Holly Sherburne, Director of Digital and Social Media – Bowdoin College

4 questions to great #hesm pros to follow: Holly Sherburne, Director of Digital and Social Media – Bowdoin College

Holly Sherburne, Director of Digital and Social Media at Bowdoin College, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Holly tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How […]

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Newsletter: Snapchat for #HigherEd? Yea or Nay, #HEWEB17 Updated Recap, Buying Emails, Insta Polls, TBH & Facebook

Newsletter: Snapchat for #HigherEd? Yea or Nay, #HEWEB17 Updated Recap, Buying Emails, Insta Polls, TBH & Facebook

In this week’s issue: Snapchat: Yea or Nay? Twitter Video Ads, Facebook Stories for Pages, Instagram Polls and HighEdWeb Conference Recap

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4 questions to great #hesm pros to follow: Angi Roberts, Information Services Manager – University of Guelph

4 questions to great #hesm pros to follow: Angi Roberts, Information Services Manager – University of Guelph

Angi Roberts, Information Services Manager at the University of Guelph, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Angi tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

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Newsletter: #HEWEB17 Conference Slides & Posts, #HESM Snapchat Takeovers, Facebook Links & More

Newsletter: #HEWEB17 Conference Slides & Posts, #HESM Snapchat Takeovers, Facebook Links & More

In this week’s issue:

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4 questions to great #hesm pros to follow: AJ Lopez III, Social Media Coordinator – Midwestern State University

4 questions to great #hesm pros to follow: AJ Lopez III, Social Media Coordinator – Midwestern State University

AJ Lopez III, Social Media Coordinator at Midwestern State University, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, AJ tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

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Higher Ed DigiTALES: Slides, posts and takeaways from the great #HEWEB17 conference

Higher Ed DigiTALES: Slides, posts and takeaways from the great #HEWEB17 conference

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. The HighEdWeb Conference: Amazing community, fantastic insights I’ve had the chance to attend this […]

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4 questions to great #hesm pros to follow: Andrew Twist, Digital Content Producer – The University of Sheffield (UK)

4 questions to great #hesm pros to follow: Andrew Twist, Digital Content Producer – The University of Sheffield (UK)

Andrew Twist, Digital Content Producer at The University of Sheffield, is one of the 12 presenters of the 5th Higher Ed Social Media Conference. In this 4-question interview, Andrew tells us about managing social media demands, a learning outcome, the role of video in social media strategy and chimes in on Snapchat. 1) How do […]

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Newsletter: Get the most out of #HEWEB17, 12 #HESM Lessons Learned, Facebook Visual Tool, Instagram News & More

Newsletter: Get the most out of #HEWEB17, 12 #HESM Lessons Learned, Facebook Visual Tool, Instagram News & More

In this week’s issue: How to get ready for your next conference, Lessons learned working in social media for higher ed, creating the perfect visual (with text!) for Facebook and more.

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