Archives: Higher Ed News

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

A personal look back on 10 years of Higher Ed Experts

A personal look back on 10 years of Higher Ed Experts

2 Kids, but 3 Babies? I often joke I’ve had 3 babies even though I only have 2 kids. Nope, my husband has had his adult card for many, many years, so I’m not talking about my better half. I’ve never baked birthday cakes for this one nor have I received any mother’s day craft […]

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Newsletter: Why #HECO17, Lessons Learned from 500 Students, #HigherEd Videos, Alums, Teens, Facebook Spaces and #HEWEB17

Newsletter: Why #HECO17, Lessons Learned from 500 Students, #HigherEd Videos, Alums, Teens, Facebook Spaces and #HEWEB17

In this week’s issue: A New Way To Connect With Friends In VR, Perfect Instagram Takeover,

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5 Things I Learned Teaching Nearly 500 #HigherEd Digital Pros

5 Things I Learned Teaching Nearly 500 #HigherEd Digital Pros

Teaching as a conversation with… almost 500 pros I started teaching Web Analytics for Higher Ed in September 2011. Since then I have added several additional courses on topics such as SEO, advanced and predictive Web analytics. Nearly 500 students have collectively gone through these courses. When I saw that number this week, I was […]

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Newsletter: Content, Visual Testing, Snapchat, CMS, Calendar, Stories vs. Feeds, Mastodon. #HESM

Newsletter: Content, Visual Testing, Snapchat, CMS, Calendar, Stories vs. Feeds, Mastodon. #HESM

In this week’s issue:

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4 questions to great #highered pros to follow: Art Hill, Senior Manager of Digital Marketing – Ball State University

4 questions to great #highered pros to follow: Art Hill, Senior Manager of Digital Marketing – Ball State University

Art Hill, Senior Manager of Digital Marketing at Ball State University, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Art tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What […]

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4 questions to great #highered pros to follow: Conny Liegl, Senior Designer – California Polytechnic State University

4 questions to great #highered pros to follow: Conny Liegl, Senior Designer – California Polytechnic State University

Conny Liegl, Senior Designer at California Polytechnic State University, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Conny tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the […]

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Newsletter: 12 Popular Content Tools, #HESM Lessons Learned, Editorial Style, Twitter, Facebook and Snapchat New Features

Newsletter: 12 Popular Content Tools, #HESM Lessons Learned, Editorial Style, Twitter, Facebook and Snapchat New Features

In this week’s issue: Top Content Tools in Higher Ed, New Features at Facebook, Snapchat and Twitter, Editorial Style, Lessons Learned in Social Media Measurement for Higher Ed

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4 Things I’ve Learned Teaching Social Media Measurement for #HigherEd

4 Things I’ve Learned Teaching Social Media Measurement for #HigherEd

Measuring the Impact of Teaching Measurement 😉 I’ve been teaching the Higher Ed Experts’ social media measurement class for two years. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of their […]

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4 questions to great #highered pros to follow: Lydia Anthony, Web Content Manager – Converse College

4 questions to great #highered pros to follow: Lydia Anthony, Web Content Manager – Converse College

Lydia Anthony, Web Content Manager at Converse College, is one of the 12 presenters of the 2017 Higher Ed Content Conference (the 4th edition!). In this 4-question interview, Lydia tells us about an exciting content project, a favorite tool, the place of SEO and shares a cool video with us. 1) What is the most […]

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Newsletter: FaceChat Stories & SnapBook Filters, Snapchat Series, Giving Metrics, Why Share #HESM

Newsletter: FaceChat Stories & SnapBook Filters, Snapchat Series, Giving Metrics, Why Share #HESM

In this week’s issue: Facebook Stories, How people share and trust on social media, Snapchat Series and more

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