Archives: Higher Ed News

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4 questions to great #HESM pros to follow: Mary Jo Stockton, Director of Web and Social Content – Longwood University

4 questions to great #HESM pros to follow: Mary Jo Stockton, Director of Web and Social Content – Longwood University

Mary Jo Stockton, Director of Web and Social Content at Longwood University, is one of the 12 presenters of the 6th Higher Ed Social Media Conference. In this 4-question interview, Mary Jo tells us about the plan for Facebook in 2019, a new tool, 3 higher ed social media accounts and an inspiring social media […]

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4 questions to great #HESM pros to follow: Tiffany Broadbent Beker, Director of Digital Marketing, UA – William & Mary

4 questions to great #HESM pros to follow: Tiffany Broadbent Beker, Director of Digital Marketing, UA – William & Mary

Tiffany Broadbent Beker, Director of Digital Marketing at William & Mary, is one of the 12 presenters of the 6th Higher Ed Social Media Conference. In this 4-question interview, Tiffany tells us about the plan for Facebook in 2019, a new tool, 3 higher ed social media accounts and an inspiring social media campaign idea. […]

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Newsletter: College Website Photos, Events, Instagram Ads, FB Premiere, Stories & More #HESM

Newsletter: College Website Photos, Events, Instagram Ads, FB Premiere, Stories & More #HESM

In this week’s issue: College Website Photos, Instagram Story Highlights for Events, Admissions Website Redesign Help and more

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25 Favorite #HigherEd Social Media Schools Selected by #HESM Peers

25 Favorite #HigherEd Social Media Schools Selected by #HESM Peers

A couple of weeks ago I asked the 12 higher ed social media professionals speaking at the The 6th Higher Ed Social Media Conference (HESM18) to share 3 higher ed social media accounts they follow with envy. The resulting list featured the accounts of 31 different higher ed social media teams selected via this process. […]

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4 questions to great #HESM pros to follow: Nicole Morell, Associate Director, Digital Marketing Strategy – MIT Alumni Association

4 questions to great #HESM pros to follow: Nicole Morell, Associate Director, Digital Marketing Strategy – MIT Alumni Association

Nicole Morell, Associate Director, Digital Marketing Strategy at MIT Alumni Association, is one of the 12 presenters of the 6th Higher Ed Social Media Conference. In this 4-question interview, Nicole tells us about the plan for Facebook in 2019, a new tool, 3 higher ed social media accounts and an inspiring social media campaign idea. […]

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4 questions to great #HESM pros to follow: Dominique Benjamin, Digital & Social Media Coordinator – TAMU Enrollment Services

4 questions to great #HESM pros to follow: Dominique Benjamin, Digital & Social Media Coordinator – TAMU Enrollment Services

Dominique Benjamin, Digital & Social Media Coordinator forTAMU Enrollment Services, is one of the 12 presenters of the 6th Higher Ed Social Media Conference. In this 4-question interview, Dominique tells us about the plan for Facebook in 2019, a new tool, 3 higher ed social media accounts and an inspiring social media campaign idea. 1) […]

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4 questions to great #HESM pros to follow: Jessica Stutt, Integrated Marketing Manager – University of New Brunswick

4 questions to great #HESM pros to follow: Jessica Stutt, Integrated Marketing Manager – University of New Brunswick

Jessica Stutt, Integrated Marketing Manager at University of New Brunswick, is one of the 12 presenters of the 6th Higher Ed Social Media Conference. In this 4-question interview, Jessica tells us about the plan for Facebook in 2019, a new tool, 3 higher ed social media accounts and an inspiring social media campaign idea. 1) […]

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Newsletter: #HESM 18 Program, Redesign Weapon, Twitter, Alum, Billboards, FB Groups, IGTV 101 and InstaBye

Newsletter: #HESM 18 Program, Redesign Weapon, Twitter, Alum, Billboards, FB Groups, IGTV 101 and InstaBye

In this week’s issue:

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Newsletter: Lessons Learned, Admissions, 2018 E-Expect, Twitter Chrono & iOS12

Newsletter: Lessons Learned, Admissions, 2018 E-Expect, Twitter Chrono & iOS12

In this week’s issue: Admissions, What’s so bad about marketing, Twitter Chronological feed and more

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#HigherEd Marketing Memos: The Secret Weapon to Redesign Your Admission Website By Emily Mayock

#HigherEd Marketing Memos: The Secret Weapon to Redesign Your Admission Website By Emily Mayock

How a small group of students can have a big impact on your website We all know that before you start a website redesign, you need to talk to your audience. You need to determine what they must find, what questions they want answered, what pain points they face, what they’re dying to see more […]

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