Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb18 Conference by Chelsea Doyle

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb18 Conference by Chelsea Doyle

The 2018 edition of the EduWeb Conference took place in July in sunny San Diego this year. It was an incredible experience full of networking with like-minded people willing to share ideas and brainstorm, and relevant panels about higher education web, digital, social media, and metrics. I compiled a top ten list of what I […]

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#HigherEd Marketing Memos: 4 Engagement Takeaways from the 2018 RAISE Conference by Rebecca Stapley

#HigherEd Marketing Memos: 4 Engagement Takeaways from the 2018 RAISE Conference by Rebecca Stapley

I’m Rebecca, a self proclaimed “Enrollment junkie” who has wandered into the new territory of Advancement and Alumni. After collaborating closely with our Alumni and Development teams over the last few years and even launching our first ever Giving Day in April, I decided to try on a new kind of conference this summer. At […]

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#HigherEd Marketing Memos: Snapchat Custom Stories Make Student Takeovers a Snap by Lisa Miller

#HigherEd Marketing Memos: Snapchat Custom Stories Make Student Takeovers a Snap by Lisa Miller

No snap judgment: why invest in Snapchat? Some higher ed marketers are down on Snapchat. It’s inconvenient – you can’t schedule stories ahead of time or post from your desktop. You have to set 23-hour alarms to capture what little user-engagement data Snapchat makes available before your story vanishes. You never really know exactly how […]

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Newsletter: #HigherEd Websites, Epic Summer #HESM Content, Insta Stories Templates & 2018 E-Expectations Findings

Newsletter: #HigherEd Websites, Epic Summer #HESM Content, Insta Stories Templates & 2018 E-Expectations Findings

In this week’s issue: Ideas for content during summer, templates for Instagram Stories, E-Expectations Survey Data and More

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Newsletter: 2018 E-Expectations Report, Social Media Usage Data, Design Sprint, #HEWEB18 Keynote Interview and More #HESM

Newsletter: 2018 E-Expectations Report, Social Media Usage Data, Design Sprint, #HEWEB18 Keynote Interview and More #HESM

In this week’s issue:

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4-question interview with Dr. Rumeet Billan, #PSEWEB 2018 Keynote Speaker [4-min VIDEO]

4-question interview with Dr. Rumeet Billan, #PSEWEB 2018 Keynote Speaker [4-min VIDEO]

Let’s talk about psychological capital and resilience! As I explained in my post about the long-lasting love story between Higher Ed Experts and higher ed conference keynotes, we’re sponsoring this year the opening keynote at the Canadian #PSEWEB Conference in London, Ontario. I’ve chosen this specific keynote, because it is a great fit with Higher […]

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Top Insights on Social Media for #HigherEd from the 2018 Student E-Expectations Survey [Exclusive] #hesm

Top Insights on Social Media for #HigherEd from the 2018 Student E-Expectations Survey [Exclusive] #hesm

Exclusive Preview of the 2018 Student E-Expectations Survey Part 4: Social Media for Students This is the 4th and last part of the 4-installment series on the 2018 RNL E-Expectations survey results. This survey focusing on the E-expectations of high school seniors and juniors (n=529) and was officially released on July 25. If you read […]

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2018 social media usage data from 3 sources in 6 charts: daily use & college search #hesm

2018 social media usage data from 3 sources in 6 charts: daily use & college search #hesm

A great social media strategy always starts with audience data, right? If you work in social media, you know it’s called social for a reason: it’s about the people. Not all the people, but the people you want to reach, engage and move to action. And, this often means teens and young adults in higher […]

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Top #HigherEd Websites Insights from the 2018 E-Expectations Survey [Exclusive]

Top #HigherEd Websites Insights from the 2018 E-Expectations Survey [Exclusive]

Exclusive Preview of the 2018 Student E-Expectations Survey Part 3: Higher Ed Websites for Students This is the 3rd part of the 4-installment series on the 2018 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors and juniors (n=529) will be officially released on July 25. If you read the […]

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Top Insights on SEO & Ads for #HigherEd from the 2018 Student E-Expectations Survey [Exclusive]

Top Insights on SEO & Ads for #HigherEd from the 2018 Student E-Expectations Survey [Exclusive]

Exclusive Preview of the 2018 Student E-Expectations Survey Part 2: SEO & Ads for Students This is the 2nd part of the 4-installment series on the 2018 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors and juniors (n=529) will be officially released on July 25. If you read the […]

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