Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb17 Conference by Chelsea Doyle

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb17 Conference by Chelsea Doyle

The EduWeb Digital Summit took place August 7th-10th in Boston, Massachusetts, and it was an exciting event for hundreds of people in the industry. There was so much information to absorb! I’ve compiled a Top 10 list of takeaways from the different sessions I attended. Whether or not you attended the summit, make sure to […]

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Newsletter: New @HighereEdExperts Faculty, Market Research, FB & Instagram Redesigns, #HESM Stories & Online Trust

Newsletter: New @HighereEdExperts Faculty, Market Research, FB & Instagram Redesigns, #HESM Stories & Online Trust

In this week’s issue: Tips for social media managers, Report on the future of online trust, Facebook and Instagram Redesigns and more

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2 new instructors for @HigherEdExperts’ certificate program on social media measurement for #highered

2 new instructors for @HigherEdExperts’ certificate program on social media measurement for #highered

Holly Sherburne (Bowdoin College) and Jessica Stutt (UNB) to replace Dr. Liz Gross After her 2.5-year tenure with Higher Ed Experts, Dr. Liz Gross taught her last course session of our professional certificate program on social media measurement for higher ed this summer. She has stopped teaching the 4-week online program in order to focus […]

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Newsletter: #eduWeb17 Keynote Videos, Google Data Studio, Instagram Live Chat, SnapChat Power Editor & More

Newsletter: #eduWeb17 Keynote Videos, Google Data Studio, Instagram Live Chat, SnapChat Power Editor & More

In this week’s issue: 3 short videos from Nikki Sunstrum’s and CC. Chapman’s keynotes at the 2017 EduWeb Conference.

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Back from the #eduWeb17 Conference: 3 short videos from Nikki Sunstrum’s and CC. Chapman’s keynotes #highered #hesm

Back from the #eduWeb17 Conference: 3 short videos from Nikki Sunstrum’s and CC. Chapman’s keynotes #highered #hesm

Missed the eduWeb Conference in Boston this week? I’m just back at the office this morning after spending 3 great days in beautiful Boston for the eduWeb conference. It’s too early to come up with some thoughtful takeaways, so I just want to share 3 short videos I shot and shared live (without any editing) […]

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Newsletter: 2017 E-Expectations Study, Analytics Reporting, Facebook & #HESM News

Newsletter: 2017 E-Expectations Study, Analytics Reporting, Facebook & #HESM News

In this week’s issue: Effective analytics reporting for higher ed, Facebook Stories, Social Media Picture Size and more

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#HigherEd Marketing Memos: Effective Analytics Reporting for Senior Leadership by Erik Jeffries

#HigherEd Marketing Memos: Effective Analytics Reporting for Senior Leadership by Erik Jeffries

Increasing the Effectiveness of Your Analytics Reports Nearly every college and university already collect data from Google Analytics or other platforms. In many cases, only basic reports are created with this information. At the Leeds School of Business we were no different. Until we finally asked ourselves what we were reporting and how it was […]

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Newsletter: Top Insights from 2017 E-Expectation Survey, Faster Websites, Snapchat Ads, Google’s New Feed & Facebook #HESM News

Newsletter: Top Insights from 2017 E-Expectation Survey, Faster Websites, Snapchat Ads, Google’s New Feed & Facebook #HESM News

In this week’s issue: Exclusive preview of the results from the 2017 E-Expectations Research on digital habits of parents and prospective students.

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Top Insights on Social Media for #HigherEd from the 2017 Parent E-Expectations Survey [Exclusive] #hesm

Top Insights on Social Media  for #HigherEd from the 2017 Parent E-Expectations Survey [Exclusive] #hesm

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 7: Social Media for Parents This is the last part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and will be officially […]

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Newsletter: Snap Spectacles in #HigherEd, #HESM Alum Ambassadors, Show & Tell, #HEWEB Keynote, Twitter & Instagram

Newsletter: Snap Spectacles in #HigherEd, #HESM Alum Ambassadors, Show & Tell, #HEWEB Keynote, Twitter & Instagram

In this week’s issue:

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