Archives: Newsletters

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Newsletter: Navigation on Higher Ed Websites, Screen Reader Design, Google’s Update, Social Media and Present at HESM19!

Newsletter: Navigation on Higher Ed Websites, Screen Reader Design, Google’s Update, Social Media and Present at HESM19!

In this week’s issue: Better websites in higher education, designing for screen readers, social media campaign, Instagram Design Studio and More


Newsletter: 2019 Prospective Students Research, Pop, Social Media & Instagram Ads

Newsletter: 2019 Prospective Students Research, Pop, Social Media & Instagram Ads

In this week’s issue: social media do’s and don’t’s, Instagram, advertising and more


Newsletter: 2019 E-Expectations Findings for Social Media, Accessible PDFs, Website Chaos, Video & More

Newsletter: 2019 E-Expectations Findings for Social Media, Accessible PDFs, Website Chaos, Video & More

In this week’s issue: top social media platforms for prospective college students, how to make accessible PDFs, Video and More


Newsletter: 2019 E-Expectations Findings for Higher Ed Websites, Autism-Friendly, Vendor Courtship, Emotional Writing & Instagram Chat Sticker

Newsletter: 2019 E-Expectations Findings for Higher Ed Websites, Autism-Friendly, Vendor Courtship, Emotional Writing & Instagram Chat Sticker

In this week’s issue: 2019 E-Expectations Results on Higher Ed Websites, Design for Autism, Vendors and more


Newsletter: 2019 E-Expectations for Search & Digital Ads, Writing Headlines for Engines & Humans, #HESM Accessibility, Speed up Mobile Sites & More

Newsletter:  2019 E-Expectations for Search & Digital Ads, Writing Headlines for Engines & Humans, #HESM Accessibility, Speed up Mobile Sites & More

In this week’s issue: why SEO and digital ads is key for higher ed websites, writing for humans and search engines, social media accessibility and more


Newsletter: 2019 E-Expectations for Email/Text, Higher Ed Content Metrics, Donors & Google Fonts

Newsletter: 2019 E-Expectations for Email/Text, Higher Ed Content Metrics, Donors & Google Fonts

In this week’s issue: 2019 Email & Text Expectations from Prospective College Students, Top Higher Ed Content Metrics, Marketing Authenticity and more.


Newsletter: Marketing Lessons Learned, Content Analytics with Aaron, Better & Repurposed Content, GIF and Mobile/Broadband

Newsletter: Marketing Lessons Learned, Content Analytics with Aaron, Better & Repurposed Content, GIF and Mobile/Broadband

In this week’s issue: Revisit, reuse content, Instagram Stories for Admissions, Summer Projects, Lessons Learned in the Classroom.


Newsletter: #HigherEd Summer Productivity Tips, On-Demand Website Conference, 2019 Trend Report, Design Sprint & More

Newsletter: #HigherEd Summer Productivity Tips, On-Demand Website Conference, 2019 Trend Report, Design Sprint & More

In this week’s issue: Make the best of your summer in higher education, higher ed websites conference, Mary Meeker’s 2019 Internet trend reports, Facebook Study and More.


Newsletter: YouTube, Enrollment Driven Campaign KPI, Yolo & Instagram Overlay Stickers and New Faculty

Newsletter: YouTube, Enrollment Driven Campaign KPI, Yolo & Instagram Overlay Stickers and New Faculty

In this week’s issue: YouTube in Higher Ed, Yolo? Enrollment-Driven Campaign KPI, Design Systems and More


Newsletter: HEW19 Conference Visual Preview, Website Trends, HESM Content Creation Tools, Google’s New Search

Newsletter: HEW19 Conference Visual Preview, Website Trends, HESM Content Creation Tools, Google’s New Search

In this week’s issue: 2019 Best and Worst Web Trends, Higher Ed Websites Conference Visual Preview, Tools, CSS Grid and More