Higher Ed Experts

Analytics 360: How to track and measure (and show to your boss) the ROI of your marketing initiatives
March 10 & 11, 2010 1PM-2PM ET and an on-demand session available as soon as you register (rain date: March 17 and 18, 2010 1PM-2PM)
Registration fee: $350 (1 pre-recorded webinar with demo, 2 live webinars, 1 year recording access, transcripts, handouts)

“Analytics 360″ is a 3-webinar series that will help you jump start, fine tune and optimize an effective and comprehensive (web, email, social media, etc.) analytics program for your institution or your department.  It will show you the best way to track and measure important data with the help of the tool of the trade, Google Analytics, calculate return on investment  and use your analytics program to improve your online (and even offline) marketing initiatives.

This series is composed of:

1. a pre-recorded introductory session – that can be watched on demand and available from February 26, 2010
2. 2 live presentations – scheduled on March 10 and 11, 2010 – presenting advanced techniques and addressing questions from the audience.

Prerecorded session you can watch on-demand
Web Analytics 101: How to plan, start and implement a comprehensive analytics program
Shelby Thayer, Marketing Associate at Penn State World Campus  and Joshua Ellis, E-Marketing Manager at Penn State Outreach will tell you all you need to know to jump start and fine tune your analytics program. After introducing the basics of  analytics (goals, KPI, etc.), they will walk you through a Google Analytics implementation and explain how to set up your account to get meaningful results in no time.

March 10, 2010 1PM-2PM ET – Rain date: March 17, 2010 1PM-2PM ET
Advanced Analytics Techniques:  How to track data, measure ROI and improve your web initiatives
Shelby Thayer, Marketing Associate at Penn State World Campus  and Joshua Ellis, E-Marketing Manager at Penn State Outreach will help you get the most of your web analytics program by sharing best practices and good tips. They will demonstrate through a few case studies advanced analytics techniques using filters, segmentations, dashboards and more.

March 11, 2010 1PM-2PM ET – Rain date: March 18, 2010 1PM-2PM ET
Advanced Analytics for Marketing: How to track data, measure ROI and improve your email, social media, brand, SEO initiatives
Shelby Thayer, Marketing Associate at Penn State World Campus  and Joshua Ellis, E-Marketing Manager at Penn State Outreach will show you how to use analytics to inform your marketing strategy no matter which communication channels you use. They will demonstrate through a few case studies advanced analytics techniques to evaluate email, offline, social media and SEO campaigns. Last, they will introduce the Google Analytics API and show you how it can be used.

What you will learn:

• What analytics is, what it is used for, how it is measured and what tools and techniques it employs
• How to install and set up Google Analytics to extract meaningful analytics results. The Google Analytics API will also be discussed.
• How to use some advanced analytics techniques for your web, email, offline, social media and SEO projects.

Who should attend and why:

• Primary audience: web editors, web communications managers, online marketing specialists, social media coordinators
• May also attend: communication directors, marketing managers, publication officers

Faculty:

Shelby Thayer, Marketing Associate – Penn State University

Before coming to Penn State, she was a web producer and designer for a computer networking company where her main job functions included email marketing, web design, and web analytics. In her current role as a member of the marketing strategy team at Penn State World Campus, she now focuses on CRM, web strategy, usability, and web analytics.

Joshua Ellis, E-Marketing Manager - Penn State University

Joshua is E-Marketing Manager for the Marketing and Communications unit of Penn State Outreach. His team handles the technical and creative elements for many of Outreach’s interactive marketing efforts, including Web design, e-mail marketing, and analytics support for Penn State’s World Campus.

Important information for Webinar attendees:

• Feel free to gather your team members around your computer or a larger campus group in front of a screen with an LCD projector.
• Audio is done via voice over IP but you can also access it via a toll free number if it’s more convenient for you
• Webinar slides are available as PDF files prior to the sessions for easy note-taking.
• Access instructions will be emailed to registered attendees along with links to the presentation files on March 8, 2010 – and will be accessible from the top of this webinar page as well.
• In case a webinar needs to be rescheduled, it will be on the date listed above as its “rain date.”