Higher Ed Experts

Master Class by Stéphane Hamel: Social Media Analytics for Higher Ed Institutions
Available on-demand. Recorded on June 21st, 2011
Registration fee: $350 (1 live Master Class, 1 year recording access, transcript and handouts)
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Social Media Analytics for Higher Ed Institutions
Available on-demand. Recorded on June 21st, 2011

Calculating the ROI of social media is a real challenge.
You’ve heard it dozens of time: What’s the ROI of a virtual handshake?

Stéphane Hamel, a recognized expert in online analytics who teaches web analytics at UBC and University of Laval, will share insights on how higher ed institutions can really measure the impact of social media.

While many social media gurus have magic tricks to share, Hamel will only focus on the real thing: outcomes. He will teach you how to monitor, measure, act and improve your social media strategies.

What you will learn:

• Why and how to measure the impact of your social media marketing
• How to find insights in your analytics data
• How to optimize your social media activities

Who should attend:

• Primary audience: social media, web communications, marketing and communications executives and teams, web services managers, directors and coordinators.
• May also attend: communication directors, marketing managers, publication officers, web designers, web developers, staff members using social media to engage students, alums or other target audiences.

Faculty:

Stéphane Hamel (MBA, CWA), web analytics expert and instructor at the University of Laval and British Columbia University

With over twenty years of experience, Stéphane Hamel is a leading voice in online analytics, helping organizations understand the value of online optimization. On top of his research, advocacy and consulting work, he also teaches a graduate course on web analytics at the University of Laval and the « Award of Achievement in Web Analytics » and «Fundamentals of Business Analysis » courses at the University of British Columbia. Hamel is also a frequent speaker at, among others, the eMetrics Marketing Optimization Summit, THE leading conference in the field.

Important information for the Master Class attendees:

• Feel free to gather your team members around your computer or a larger campus group in front of a screen with an LCD projector.
• Audio is done via voice over IP.
• Webinar slides are available as PDF files prior to the session for easy note-taking.
• Access instructions are accessible from the top of this webinar page for registered participants.

Registration fees: $350

The fee for this Master Class includes the following:

• A one year unlimited access to the recording of the event on-demand.
• All webinar materials