Higher Ed Experts' Webinar Series
Webinar Series - Email Marketing 360: December 2 & 3, 2008
"Email Marketing 360" is a 2-webinar series that will show you that email is far from dead - even for communications targeted to younger audiences - when done right. You will learn why and how to set up an email marketing strategy for your office, department or institution. You will also find out how to make sure you measure the ROI of your campaigns.
December 2, 2008 1PM-2PM ET – Rain date: December 9, 2008 1PM-2PM ET
Marketing to Inboxes: 5-Step Plan to Effective Email Campaigns
Karlyn Morissette, Web Producer at Dartmouth, will guide you on the road to successful email marketing campaigns. She will explain why and how email can help you get your message across, recruit more students or generate more gifts by following her 5-step plan.
December 3, 2008 1PM-2PM ET – Rain date: December 10, 2008 1PM-2PM ET
Analyze this! How to inform your email marketing strategy with the right analytics
Carmella Manges, Director of E-Marketing at St. Edward's University, will explain how the right approach with analytics can help you show the ROI of your campaigns and fine tune your email marketing strategy. She will share best practices and lessons learned in implementing a complete email analytics program for her institution.
PLEASE NOTE:
- Feel free to gather your team members around your computer or a larger campus group in front of a screen with an LCD projector.
- Audio is done via voice over IP. As a result, a phone line isn't necessary.
- Attending institutions get a 1-week free access to the recorded sessions of the series just after the live events as part of their registration.
- Webinar slides are available as PDF files prior to the sessions for easy note-taking.
- Access instructions will be sent to registered attendees along with the presentation files on December 1st, 2008.
- In case a webinar needs to be rescheduled, it will be on the date listed a bove as its "rain date."
Date
02.–12/03/2008 ~ 01:00 PM ET–02:00 PM ET
Speakers
Karlyn Morissette has explored e-marketing in higher education from the point of view of both admissions and development. In her current position at Dartmouth, she advises on and implements web-based strategies for the purpose of fundraising.
Carmella Manges, St Edward's University
Carmella Manges joined St. Edward’s University as Director of E-Marketing in 2004 with over 20 years experience in marketing strategy consulting and creative services.
Regular price
240 USD
Available methods of payment
- -- Check --
- -- Credit Cards --
Deadline for registration
11/19/2008 09:00 PM ET