Director of Online Services

Company Name Union College (view profile)
Location Barbourville, Kentucky
Date Posted July 8, 2014
Category Web
Job Type Full-time


Characteristics of Job:

The Director of Online Services is for oversight of the Union College website ( as well as responsible for various types of writing, including marketing-based writing for the web, promotional materials, advertisements, video and other persuasive writing; content for the college magazine; press releases and community announcements for news outlets. This position serves as the point person for all web content, web publishing and project coordination. The position requires energetic interpersonal skills with adeptness in time management and multitasking. Additionally, the position requires firm and demonstrated proficiency in writing effectively for several target audiences.

Example of Duties and Responsibilities:

  • Develop and maintain the Union College website (
  • Serve as point person for all items related to the College website
  • Troubleshoot the College website
  • Maintain a responsive design for the College website
  • Plan for future changes to the website
  • Review statistics and monitor analytics
  • Write blogs and other content for the college website and other college web properties
  • Write copy for ads
  • Write news releases
  • Play a key role in providing content to support social media efforts
  • Assist in maintaining a production schedule for writing for key college publications
  • Observe and help enforce deadlines to maintain rapidly moving production schedules
  • Assist with special writing assignments, including presidential speeches, awards, and citations
  • Collaborate frequently and well with other college departments to meet specific and strategic marketing and communications needs
  • Consistently promote the college’s brand in written work
  • Other duties as assigned


Minimum Requirements:

  • An undergraduate degree in computer science, communications, public relations, marketing, journalism, or a related field is required.
  • Experience working in Drupal is preferred.
  • Experience in higher education is preferred, but professionals with similar experience in other industries and settings will also be considered.
  • Must have excellent written and oral communications skills, strong leadership skills, and the ability to motivate and influence others.
  • Individuals must be able to think creatively and strategically, have excellent judgment, and be able to work in a changing environment.
  • Individuals must be willing to maintain regular office hours with flexibility to accommodate evening and/or weekend assignments.

Additional Requirements:


  • Background Check Required

Information to apply

To apply, please email a cover letter, resume, references and a writing sample (optional, but preferred) to: Jay Stancil, Senior Director of Campus Communications, at