Higher Ed Experts

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

I really enjoyed the variety of topics and the lively chatter on the hashtag.

This is my 3rd Higher Ed Experts course. I keep coming back for more because these courses are highly applicable to my job. I am able to take the skills and knowledge attained and use them immediately in my work. If you are at all new to the use of social media in higher ed, this is the place to start! My instructors are well-known in the industry and stay current on the latest trends.

I love the fast-paced online format with a variety of topics.