Higher Ed Digital Conference

Tatjana has been working in higher education for her entire 30-year professional career. She started in the field of instructional technology at Harvard University working with faculty on a variety of multimedia based educational initiatives. She was an early adopter of web-based technologies and brought her expertice in delivering educational content via the web to Lewis & Clark College and Williams College. For the past 20 years, she been part of a small team managing the University of Vermont’s web presence including the web infrastructure and centrally managed web content.

Tatjana is responsible for setting up and maintaining UVM’s central web traffic data collection in 2007 and has been collecting and using that data ever since to help inform web content strategy both centrally and among the university’s many individual units. She works with campus leaders to configure analytics goals on an institutional and departmental level and produces reports complete with content development and marketing recommendations that align with strategic objectives and initiatives.

Tatjana particularly enjoys coming up with creative solutions using analytics to answering enrollment management questions. She is an alumna of Web Analytics for Higher Ed (2011), as well as additional HEE courses on Advanced Analytics and Predictive Analytics.

Jeff Bunch is the Web Content Strategist at Gonzaga University in the Pacific Northwest. He oversees the strategy, execution and measurement of web and multichannel content strategies in his role with Marketing & Communications.

Jeff is also an alum of Higher Ed Experts’ professional certificate course on content analytics for higher ed.

Allison Turcio is Director of Digital Strategy and Instructor of Marketing at Siena College. She leads the content strategy/social media team, champions the Siena brand for the prospective student/parent audience and manages integrated marketing campaigns that get results and help Siena achieve its enrollment goals.
She has received Marcom, Educational Advertising and Education Digital Marketing awards for her work with digital and social media. Siena College is ranked #5 for social media engagement among small schools nationally and #16 overall by RivalIQ.

Allison is working on her Ed.D. in Higher Education Leadership at Northeastern University. She has a master’s degree in communications from The College of Saint Rose and a bachelor’s degree in English from Siena College.

As Director of Digital Services, Holly serves as editor and chief of Flagler’s official digital channels, including flagler.edu and official social media channels. She provides oversight and implementation of the Flagler College brand across digital platforms to raise the college’s visibility and enhances its reputation among key constituents including prospective students and parents, students, donors, employees, industry partners, and community stakeholders. Holly has also served as an adjunct faculty member teaching courses on digital and social media strategy as well as principles of advertising.

Kait Lanthier is the Director, Content Strategy at Babson College, where she leads the institution’s digital content strategy. At Babson, she oversees a team of integrated storytellers that work across all media to advance the College’s brand, reputation, and mission. Kait has written and leads the implementation of the institution’s editorial and social media content strategies, and specializes in connecting owned, earned, and paid content opportunities for true integration. A former aspiring magazine journalist, her writing has appeared in print and online in a variety of outlets including USA Today, Yahoo Shine, YourTango, CosmoGirl, and First for Women magazine. Lanthier earned her undergraduate degree in journalism and graduate degree in integrated marketing, both from Marist College.

Molly Gluck is the Digital Communications and Public Relations Associate for Boston University, where she manages Boston University’s research social media channels and amplifies priority university initiatives, research, and faculty through targeted social campaigns, live social activations and media relations. Additionally, Molly oversees the BU Experts Medium blog which aims to promote the findings, viewpoints, and expertise of Boston University faculty and researchers on trending and timely topics.

Jenna Spinelle loves a good story and has spent more than a decade telling them as a journalist, marketing professional, and most recently, as a podcaster. She hosts and produces the Democracy Works podcast, a collaboration between the McCourtney Institute for Democracy at Penn State and WPSU Penn State, central Pennsylvania’s NPR station. When she’s not podcasting, Jenna plans and executes all of the McCourtney Institute’s external communications. She also teaches journalism at Penn State’s Donald P. Bellisario College of Communications and works with national and international clients as a freelance writer and marketer.

Janice Cheng-McConnell first cut her teeth on higher education communications as a staff writer for the Graduate School at Binghamton University. After leading admissions communications projects at Wells College, she is now the Assistant Director of Graduate Enrollment Communications at Syracuse University’s Maxwell School of Public Policy. She presented at HighEdWeb 2019 about utilizing Facebook groups as an enrollment tool and moderated a February #EMChat discussion focused on marketing stakeholders. She likes to share unsolicited opinions about social media, enrollment marketing, and content personalization on Twitter. She is also a proud Oxford comma advocate and fledgling D&D enthusiast.

Chelsea Doyle is the Digital Community Manager for Bowdoin College and an alumni of Higher Ed Experts! She runs the social media for the college and oversees the various accounts across campus. She establishes digital strategy, monthly reports, runs a student team, and trains colleagues on how to better utilize social media. Before moving to higher ed, Chelsea was a journalist in New York City and then established the social media presence of Maine’s number one newspaper.

Kallie Nealis is a Social Media Specialist for University Relations at West Virginia University.

Kallie manages and creates content for the @WorkatWVU Facebook and Twitter accounts, which she leverages to help keep WVU employees connected to what’s going on across the University and to improve the University’s online presence among prospective employees. She also manages West Virginia University’s Linkedin, where she enjoys connecting with current students, faculty and staff, WVU alumni and prospective employees.

As a two-time WVU graduate, Kallie is grateful to continue serving her alma mater as a member of the WVU Social Media team.

Jason Miller is the Digital Specialist at York University located in Toronto, Canada. Over his 10+ year career in the higher education industry he has played a pivotal role in elevating the institutions brand, recruitment and reputation through their digital properties. Taking a strategic approach and weaving in creative storytelling, he has a long track-record of success managing innovative content curation, building seamless cross-channel user experiences, developing strong online communities, and creating brand recognition through impactful marketing campaigns.

He is a co-instructor in a Marketing Analytics Course at the Schulich School of Business at York University and the PA Announcer for the York University Lions basketball games. He earned his BA in Communications from Laurentian University and two Post-Graduate Certificates in both Journalism from Cambrian College and Marketing from George Brown College.

Morgan Glover is Associate Director, Social Media Strategies for University Communications at UNC Greensboro. She joined the university in 2015, and has managed its primary and Chancellor social media accounts during a 125th anniversary celebration year, building campaign, and brand refresh. She also provides training, guidance, and other resources to social media account managers across campus. A Campbell University alumna and former journalist of 12 years, Morgan lives in Greensboro, North Carolina, with her husband and 12-year-old daughter.

She is also an alum of Higher Ed Experts’ professional certificate courses in social media marketing for higher ed and social media analytics for higher ed.

Andrew Cassel has been creating and curating social media content for higher ed since 2011. Cassel presents regularly about social media content best practices around the USA including for the Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, HigherEd Experts 2018 and 2019 Higher Ed Content conferences, the 2019 eduWeb Digital Summit as well as full sessions at the 2017, 2018 and 2019 Higher Ed Web annual conferences. Cassel was a awarded a best in track Red Stapler at the 2017 High Ed Web annual conference and is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America – Alaska including the 2018 Grand Award of Excellence. Cassel is currently the Social Strategist and Content Producer at Middlebury College

Morgan Campbell has been a social media specialist for Indiana University Bloomington since fall 2018. Along with her team, she oversees the official IU Bloomington and Indiana University accounts as well as help consult with partners across campus. Morgan graduated from IUPUI in 2018 with a degree in journalism and public relations. She found her love for higher education while overseeing the IUPUI Office of Orientation’s and IUPUI’s accounts as an intern before graduating. Her favorite thing about social media is how it can bring people from all over together into a community to learn from each other, find new opportunities, and provide open conversation with those who you wouldn’t usually talk to in person.