Measuring social media for small (but mighty) #highered teams

What have you measured on social media lately? You should measure the performance of your social media efforts. You know it. We all know it. And, yet… You work hard to develop content, write posts, take great images, curate the voice of your social media accounts, build community and more. So, you want to know […]

Faculty Voices by Jessica Stutt
  • This was my first Higher Ed Experts conference, and I am very pleased. The conference provided quite a bit of useful insight and helpful information that I will be able to implement in the web content and social media strategy of my school.

    Erin Faulk, Washington & Jefferson College. Erin Faulk, Washington & Jefferson College,
    Higher Ed Content Conference Alum
  • I’ve been using what I’ve learned in this course from day 1. The idea of content templates is going to help tremendously as a work to update our academic program pages over the next few months.

    Eryn Yates. Eryn Yates, Web Support Specialist at St. John Fisher College
    Web Writing for Higher Ed Course Alum
  • I would recommend this course 100%. Before I took this course I knew very little about Google Analytics. Within just 4 weeks I was able to apply what I was learning and feel confident in my ability to analyze the data.

    Kelly Herr, Millersville University. Kelly Herr, Millersville University,
    Web Analytics for Higher Ed Course Alum
  • This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

    Mary Beth Fenlaw, NYU Steinhardt. Mary Beth Fenlaw, NYU Steinhardt,
    SEO for Higher Ed Course Alum

This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

Mary Beth Fenlaw, NYU Steinhardt. Mary Beth Fenlaw, NYU Steinhardt,
SEO for Higher Ed Course Alum

Classes Starting Soon


Higher Ed News

  • No items.
  • Higher Ed Jobs

  • No items.
  • Latest tweets

    Our twitter feed is unavailable right now. Follow us on Twitter