This was my first Higher Ed Experts conference, and I am very pleased. The conference provided quite a bit of useful insight and helpful information that I will be able to implement in the web content and social media strategy of my school.
I’ve been using what I’ve learned in this course from day 1. The idea of content templates is going to help tremendously as a work to update our academic program pages over the next few months.
I would recommend this course 100%. Before I took this course I knew very little about Google Analytics. Within just 4 weeks I was able to apply what I was learning and feel confident in my ability to analyze the data.
This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!
This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!
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