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The course is time-intensive. The course may be helpful for others who want to learn how to write web content, learn about optimizing pages for search engines, and to some extent writing for social media. I would recommend this course for web writers or individuals who manage web pages and social media.
Jo Gambosi, Communication & Marketing Coordinator
at A.T. Still University of Health Sciences
Web Writing for Higher Ed Course Alum -
I would highly recommend this course. If you are interested in learning about SEO and CPC/PPC practices, but aren’t sure where to begin, this course is an excellent primer for anyone looking to obtain a grasp on measuring online marketing efforts and develop the skills to improve your institution’s online marketing strategies.
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Each presentation supplied useful and valuable information about very relevant Higher Ed analytics topics in a quick and engaging format.
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Great to have access to such a breadth of topics. Easy to follow and flexible.
Lauren Smith, Misericordia University
Sue Gettlin, Arcadia University,
Jennifer Carmean, Virginia Commonwealth University,
Great to have access to such a breadth of topics. Easy to follow and flexible.
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