Higher Ed Experts

If you’re involved in web analytics at your institution this course is a must. It goes beyond the basics to teach you about Universal Analytics, Google Tag Manager and other great custom report features that can make your data collection more effective.
The instructor is knowledgeable and very helpful when you have questions. Other students taking the course allow for some great networking opportunities and each assignment builds on the next culminating in the final project. I’ll be able to expand on my final project to make our site analytics more useful and our marketing more effective.

I learned a lot of relevant information to my daily role as a communicator in higher ed. The presentations are concise and easy to digest with great key points that can be taken away and implemented immediately.

“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.

This course offers practical ways to better align your Google Analytics tracking with your institution’s varied business objectives. The discussions and assignments provide a great place to start to working through individual challenges while being introduced to new tools within Google Analytics.