Higher Ed Experts

It helped reinforce the strategy, direction and tactics we are employing and gave me new ideas to look into.

I would highly recommend this course. If you are interested in learning about SEO and CPC/PPC practices, but aren’t sure where to begin, this course is an excellent primer for anyone looking to obtain a grasp on measuring online marketing efforts and develop the skills to improve your institution’s online marketing strategies.

I really enjoyed the pace and variety of topics covered. It’s sometimes a bit daunting trying to keep up with all the new tools, and this broke it down into language that was immediately easy to understand.

The analytics information was great and applicable to our institution. It was excellent leaving with actionable insights to apply to our future analytics efforts.