Archives: Higher Ed Experts Faculty

Fake social media influence uncovered The New York Times published a great investigative report on the little dirty secrets behind many social media “influencers” on January 27. If you are a higher ed marketer or a digital communicator and you haven’t read it yet, schedule some quiet time (it’s a 15- to 20-minute read) to […]

Trust is the cement you find in the foundation of thriving brands. It’s an essential component of any flourishing society. But, trust is also the byproduct of strategic communication and marketing efforts. This is the reason why the Public Relations giant, Edelman, has conducted extensive research on the State of Trust for the past 18 […]

A quick history of the Facebook-Friendly Strategy at Facebook Facebook has broken the discourse for billions of people with its content-feeding algorithm informed by sophisticated analytics and behavioral psychology. First, Facebook turned “friend” into a verb, a goal in itself, as we were all pushed a decade ago “to friend” as many people as possible, […]

Is it time to think about rebalancing your social media portfolio? After the announcement of the Facebook News Feed change last Thursday, higher ed social media professionals have been all abuzz about the strategy to adopt to save reach on the “friendly” platform. By throttling even further the reach of any organic posts published by […]

Aaron Baker to teach Advanced Web Analytics for Higher Ed in January 2018 We are very excited to announced that Aaron Baker, Digital Analytics Lead at Harvard University, is the new member of Higher Ed Experts’ Faculty team. Aaron is one of the few higher ed professionals working full-time on web analytics, so his expertise […]

Social media measurement in higher ed: let’s not talk about it? Performance measurement in digital marketing is never easy, but it seems that it’s even more difficult with social media. I’ve observed this frequently among the students of my course on social media marketing for higher ed — as well as in many online discussions […]

Higher ed marketers and Russian operatives, same tactics??! Colleges are engaged in “the same practices that these Russian operatives used” to influence the election: https://t.co/CMEnTaAEVq — The Chronicle (@chronicle) October 18, 2017 Yep, you’ve read correctly. This tweet was posted yesterday on the verified Twitter account from The Chronicle of Higher Education. If you believe […]

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. The HighEdWeb Conference: Amazing community, fantastic insights I’ve had the chance to attend this […]

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve attended, […]

When Facebook suggests you to boost and then changed its mind… Have you ever tried to boost one of your Facebook posts that was performing pretty well organically? Probably. Now, has Facebook ever prevented you – on second thought – from boosting the post it recommended you boost in the first place, only because the […]