Brainstorming about tracking & tagging processes!
This week, you are going to set things up to track your macro and micro conversions for your 2nd course assignment due on Sunday.
How will this be graded?
This brainstorming discussion counts for 10% of your final grade and this discussion rubric (pdf) will be used to grade it.
As you review this week’s short video lessons and try to use the highlighted techniques to track your conversions and tag your campaigns, answer the following groups of questions the best you can by posting a reply to each of my blue comments (scroll down to see them) before Wednesday 11:59PM ET.
- What challenges do you (plan to) encounter when setting things up to track your micro/macro conversions? What are you trying to track and what do you struggle the most with?
- What approach do you plan to use for campaign tagging? What are the top roadblocks you might face implementing your tagging plan?
By Friday 11:59PM ET, review the challenges shared by 2 classmates and make at least one suggestion to help them overcome or make progress on one (or more!) of their issues, struggles or roadblocks by posting a reply detailing each of your ideas in a paragraph.
Don’t forget!
Your initial answers should be submitted by Wednesday night at 11:59PM ET.
Respond to at least 2 of your peers’ comments by Friday night at 11:59PM ET.
1) What challenges do you (plan to) encounter when setting things up to track your micro/macro conversions? What are you trying to track and what do you struggle the most with?
2) What approach do you plan to use for campaign tagging? What are the top roadblocks you might face implementing your tagging plan?