Temporary Social Media Strategist - University of San Francisco

Attention! This job posting is 126 days old and might be already filled.
Company Name University of San Francisco
Location San Francisco, California
Date Posted April 13, 2018
Category Social Media
Job Type Full-time


The University of San Francisco seeks an experienced online communications professional with expertise in social media and marketing to develop and manage the university’s social media venues in support of the university’s strategic goals. This is a 5 month temporary position that will begin in mid-April. The Social Media Strategist is responsible for creating and implementing social media content, including writing and editing, audience engagement, social media campaigns, and event promotion.

- Implement a social media content plan that aligns with the university’s strategic goals, messaging platform and deepens relationships and engagement with key audiences
- Work with an editorial calendar and collaborate with OMC staff and USFclients to ensure there is a constant stream of innovative and relatable content to promote and contribute to the academic and strategic goals of the university
- Collaborate with the Assistant Vice President for Content Strategy, Editorial, Media Relations, Web Communications, Designers and Multimedia teams to incorporate strategies for releasing news, magazine stories, videos, and other related content
- Manage and grow official USF-sponsored social media venues
- Strategically plan and coordinate social media content across all university digital communication channels
- Identify key audiences and strategize most effective communication pathways for engagement
- Report on performance metrics and analytics to determine successes, suggesting opportunities for improvement
- Responsible for social media listening efforts and addressing content of concern
- Train colleagues and university leaders in the use of social media and best practices
- Monitor and evaluate social media trends, looking for new directions and methods to engage with key audiences.
- Manage and guide a team of student workers
- Perform other duties as assigned


Minimum Qualifications - Understanding of and commitment to USF’s Vision, Mission, and Values
- Bachelor’s degree in communications, digital media, marketing, journalism, or related field
- 3+ years of experience in social media marketing, online community management, or e-communications
- Demonstrated understanding of social media trends and best practices. Experience with social media tools such as Hootsuite is expected
- Ability to create effective content for a variety of audiences
- Provide at least three samples of past work that showcases your direct work and writing in social media posts/campaigns

Information to apply


Please apply via this link: https://www.usfjobs.com/postings/13742


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