starting Jul 12

Web Analytics for Higher Ed Course

Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.

Higher Ed Website Analytics Course
  • HESM14

    Like drinking from a firehose! I’m looking forward to the recordings so I can go back and pick up what I might have missed.

    Luke Rosenberger from University of Texas Health Science Center at San Antonio. Luke Rosenberger from University of Texas Health Science Center at San Antonio,
    HESM14 Attendee
  • There were quite a few practical tips I was completely unaware of. I figured I would learn some conceptual ideas about Google Analytics from the speakers, but the practical tips and suggestions were incredibly helpful. I feel like I will be able to make beneficial changes to our campus Google Analytics configuration TODAY.

    Rob Knight, UC Santa Cruz. Rob Knight, UC Santa Cruz,
    Higher Education Analytics Conference Alum
  • I would highly recommend the Advanced Web Analytics course to my digital marketing colleagues. It is perfect for the person that has a working comprehension of Google Analytics but is missing how to tie it all together in an academic setting.

    Erik Jeffries, Leeds School of Business at the University of Colorado Boulder. Erik Jeffries, Leeds School of Business at the University of Colorado Boulder,
    Advanced Web Analytics for Higher Ed Course Alum
  • This course jumps right into learning. The assignments and discussions push you to use the information you’re learning and apply it as soon as possible.
    The interaction from the teacher and classmates was so helpful and respectful.
    I recommend this course for anyone who works with content on the web.

    Kristin Williams. Kristin Williams, West Chester University of Pennsylvania
    Web Writing for Higher Ed Course Alum

This course jumps right into learning. The assignments and discussions push you to use the information you’re learning and apply it as soon as possible.
The interaction from the teacher and classmates was so helpful and respectful.
I recommend this course for anyone who works with content on the web.

Kristin Williams. Kristin Williams, West Chester University of Pennsylvania
Web Writing for Higher Ed Course Alum

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