Higher Ed Experts

I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.

I would definitely recommend this course to anyone who has involvement with writing in higher education. Whether it’s website content, email messaging, or messaging internally to students and faculty, this course has helped immensely.  Sometimes we get caught up in the technical speak of the field and lose sight of the important messages and the way to communicate them most effectively. This course helps you determine what’s important and how to get the information to your audience.

#HESM14 was very motivating for me and my team. We took away some great ideas for engaging the campus community and look forward to turning them into action, engagement & results!

Excellent online conference – excellent presenters. Great takeaways that can be implemented immediately. I enjoyed learning what other institutions are doing to reach prospective students. I will be returning next year!