Higher Ed Experts

This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

Really enjoyed this conference. Discovered a lot of great tips and tools to consider, all presented with an eye toward strategy and making the most of existing resources.

The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.

The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.