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I’d definitely recommend the course to others. It gives you the knowledge to go beyond the basic metrics and start to understand how to dive into the data to make strategic decisions related to the web and other marketing efforts.
Carle Eberle, Manager, Marketing & Admissions
at Tufts University - Gordon Institute
Web Analytics for Higher Ed Course Alum -
Very helpful!
Marcus Jones, California State University, Dominguez Hills,
Social Media Marketing for Higher Ed Course Alum -
The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.
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I found the wide variety of topics covered in the HESM14 Conference very valuable. The topics were relevant to new and experienced social media users in higher education marketing and the presenters shared knowledge that can be implemented right away. I’m looking forward to taking what I learned back to my colleagues!
Mary Jo Stockton, Longwood University,
Carlee Wilson from Western Washington University,
I found the wide variety of topics covered in the HESM14 Conference very valuable. The topics were relevant to new and experienced social media users in higher education marketing and the presenters shared knowledge that can be implemented right away. I’m looking forward to taking what I learned back to my colleagues!
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