How Teaching College Students Made Me a Better Higher Ed Marketer

From Higher Ed Marketer to College Professor I’m an unlikely college professor. I never planned to teach. In 2015, teaching college students felt like too much responsibility – to be in charge of imparting knowledge these young minds would use in their future career. What if I steered them down the wrong path? Did I […]

Higher Ed Professor Corie Morell Martin
  • We got some very useful suggestions for tools, tricks, and ways to communicate with internal stakeholders.

    Rebecca J Bowes, Cornell University College of Architecture, Art, and Planning. Rebecca J Bowes, Cornell University College of Architecture, Art, and Planning,
    Higher Ed Content Conference Alum
  • Great class, goes beyond the basics. Participants get much more out of this class than just a webinar or conference. Individuals taking the courses should have a writing background. Web delivery if course was great.

    Beth Miller. Beth Miller, Director of Communications and Social Media Outreach at Keystone College
    Web Writing for Higher Ed Course Alum
  • Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

    Eryn Yates, St. John Fisher College. Eryn Yates, St. John Fisher College,
    SEO for Higher Ed Course Alum
  • Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.

    Sue Gettlin, Arcadia University. Sue Gettlin, Arcadia University,
    SEO for Higher Ed Course Alum

Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.

Sue Gettlin, Arcadia University. Sue Gettlin, Arcadia University,
SEO for Higher Ed Course Alum

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