The Higher Ed Experts Class of 2013 is composed of people just like you working in universities and colleges.
Our grads earned their Higher Ed Experts certificate by demonstrating mastery in a given critical skill for digital professionals such as Web Analytics, Social Media Marketing, Search Engine Optimization, Responsive Web Design and Web Writing.
All completed their 4-week or 8-week online course with a final grade above or equal to 80/100.
We are so proud of these dedicated professionals that we want to tell the world how great Higher Ed Experts grads are in a series of interviews.
Today let’s meet Kimberly Hall who earned her Higher Ed Experts certificate after taking the 4-week online course on Web Analytics for Higher Ed taught by Joshua Dodson. She is the assistant director/web content manager for the office of web communications at Loyola University Maryland.
1) What is the most rewarding part of your job?
Kimberly Hall earned her Higher Ed Experts certificate in Web Analytics for Higher Ed.
The most rewarding part of my job is seeing a site go live after all of the hard work that goes into it. I love seeing the finished product.
2) What is the most challenging part of your job?
The most challenging part of my job is carving out time to do independent research and brainstorm creative, fun ideas for projects that our office would like to do in addition to the daily tasks and regular projects.
3) What has been the most valuable outcome of the course you took with Higher Ed Experts?
I took the web analytics for higher ed course and it has greatly improved my understanding of Google Analytics and how to dig in and best interpret the data. Learning how to set up a dashboard and what data is most useful has helped tremendously. You can’t just skim the surface in Google Analytics. You really need to know the data and how to segment it to make it meaningful.
4) Besides Higher Ed Experts courses and conferences, what else do you recommend for professional development in higher education?
My job is heavily focused on content, so I subscribe to newsletters like Meet Content. I also think it’s helpful to see what other college sites are doing, as well as non-education sites. We can get a lot of inspiration from seeing what others are doing.
