4-week Certificate Online Course

Why did so many of my higher ed colleagues take this course?

More than 300 of your higher ed colleagues have designed their own web analytics road map by taking this constantly updated professional certificate online course since September 2011.

Do I really need to take this course on Web Analytics for Higher Ed?

Web Analytics Course

  • Are you in charge of your school’s Google Analytics account, but feel overwhelmed by all the reports?
  • Do you need to create metrics reports or analytics dashboards for your university, college or unit?
  • Do you want to make data-driven recommendations to optimize marketing campaigns or web projects?

Not sure where to start?

We want to help you as we’ve helped more than 200 of your colleagues working in universities and colleges.

This course was designed for YOU, to help you learn and optimize your use of Web Analytics and Google Analytics at your school.

Register Now
  •  Sep 12 - Oct 09, 2016
  •  Register by Sep 02, 2016
  •  Tuition & fees: $1200 $800
  •   Only 8 seats left

What will I learn about Web Analytics for Higher Ed?

You will study and practice what you need to know to get up to speed with web analytics for higher education using Google Analytics during this 4-week online course:

  1. The most relevant Google Analytics metrics and dimensions for colleges, universities and schools
  2. Goal tracking and conversions setting
  3. Segmentation
  4. KPI dashboards and how to transform data into insights

How will I learn?

You’ll learn by:

  • investing 10 hours per week of your time on course materials, quizzes, discussions with your classmates and assignments.
  • studying when it’s convenient for you as long as you meet the weekly deadlines for class discussion posting and assignment submissions.
  • exchanging with a small group of your peers in our sessions limited to 10 participants working in institutions of higher education.
  • working on weekly web analytics hands-on assignments you can use the next day at work: memos, reports, GA dashboards, etc.
  • getting detailed and prompt feedback on all your graded assignments from your professor.

Who will be my professor?

Joshua Dodson, Director of Digital Marketing - Bentley University

Joshua is the Director of Digital Marketing at Bentley University. He is a Google Analytics Qualified Web expert who has worked with numerous colleges and universities to improve their Web presence and better understand their user trends. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front end—and proving return on investment. His in-depth SEO experience ties campaigns to results to show true impact.

Before joining Bentley, Joshua worked as the SEO Director of Southern New Hampshire University and a Web Analytics Strategist and a Web Developer for Eastern Kentucky University and Lincoln Memorial University in Harrogate, TN.

Joshua has presented at industry conferences on advanced Web analytics, open source technology, WordPress for academic libraries, and other topics. He has published extensively on WordPress and his most recent publication for the American Library Association explores methods of Website architecture as related to academic libraries.

Should I take this course on Web Analytics for Higher Ed Course?

This course is recommended for:

How will this course pay off for my institution?

Your institution should invest in this course for these top 5 reasons:

  1. No travel expenses or down time while you learn much more than you would by attending any 1-day workshop or conference: 4 weeks give you the time to absorb all the concepts and acquire new skills.
  2. The focus of this course is web analytics for higher ed: everything will apply to your situation.
  3. Your classmates will all work at universities, colleges or schools: you’ll find out how other institutions tackle web analytics challenges.
  4. You will learn by working on practical assignments: you’ll be able to implement best practices at work even before the end of the course.
  5. Your course registration covers everything you need including a 1-year access to all the course materials.

What is included in my course registration fee?

Web ANalytics for Higher Ed - An Introduction

  • Course materials: screencasts, readings, quizzes, 4 graded discussions & 4 graded assignments.
  • Unlimited questions via the “Ask the Prof” discussion board during the 4-week session.
  • An E-book: “An Introduction to Web Analytics for Higher Ed” by Joshua Dodson
  • 1-year access to the regularly updated online course materials.
  • Recognized certificate of achievement in web analytics for higher ed upon completion of the course with a final grade of 80% or more.
    Google Analytics & Web Analytics for Higher Education

Course Student Review: Lydia Anthony

Find out why Lydia Anthony (@Lydia_Anthony), Web Content Manager at Converse College took, liked and recommend this course in this 90-second video recorded in June 2014 via Skype.

Really interested in this course?

If you’re thinking about taking this course, request more information (including detailed learning objectives) by filling out this online form:

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Don't miss the next session!

  •  Sep 12 - Oct 09, 2016
  •  Register by Sep 02, 2016
  •  Tuition & fees: $1200 $800
  •   Only 8 seats left
Register Now

Got a question or a comment?

2 Responses

  1. Matt Casteel says:

    How does this course work? Is there an online lecture or is it just a book, assignments and a test?

    Can multiple staff participate for the $800 fee, or is it one per registration?

    • Karine Joly says:

      Matt, this course works as most online courses offered by colleges or universities.

      You have a module per week including an online lecture (recorded screencasts, online readings, assigned book chapters), a written class discussion and a written assignement graded by the instructor according to a specific rubric. There are no live meeting times (it’s asynchronous), but you do have weekly deadlines for the class discussion (Wednesdays and Sundays) and the assignment (Sundays). You can ask questions via the “ask the prof” forum to your instructor who will answer them within 24 hours.

      Your assignments and participation in the class discussions are graded, so this is an individual registration (we also issue a certificate if your final grade is above 80%).