Web Analytics for Higher Ed Course

4-week Certificate Online Course


Why did so many of my higher ed colleagues take this course?

More than 200 of your higher ed colleagues have designed their own web analytics road map by taking this constantly updated professional certificate online course since September 2011.

Find out why Lydia Anthony (@Lydia_Anthony), Web Content Manager at Converse College took, liked and recommend this course in this 90-second video recorded in June 2014 via Skype.

You can also read a review of the course written by Higher Ed Blogger Liz Gross she wrote after taking it.

Do I really need to take this course on Web Analytics for Higher Ed?

Web Analytics Course

  • Are you in charge of your school’s Google Analytics account, but feel overwhelmed by all the reports?
  • Do you need to create metrics reports or analytics dashboards for your university, college or unit?
  • Do you want to make data-driven recommendations to optimize marketing campaigns or web projects?

Not sure where to start?

We want to help you as we’ve helped more than 200 of your colleagues working in universities and colleges.

This course was designed for YOU, to help you learn and optimize your use of Web Analytics and Google Analytics at your school.

Jan 20 - Feb 15

Total tuitions & fees: $1200 $800
Register by Dec 31, 2014

Register Now

What will I learn about Web Analytics for Higher Ed?

You will study and practice what you need to know to get up to speed with web analytics for higher education using Google Analytics during this 4-week online course:

  1. The most relevant Google Analytics metrics and dimensions for colleges, universities and schools
  2. Goal tracking and conversions setting
  3. Segmentation
  4. KPI dashboards and how to transform data into insights


Want more details about what you’ll learn?

Request the course syllabus including detailed learning objectives by filling out this online form:

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How will I learn?

You’ll learn by:

  • investing 10 hours per week of your time on course materials, quizzes, discussions with your classmates and assignments.
  • studying when it’s convenient for you as long as you meet the weekly deadlines for class discussion posting and assignment submissions.
  • exchanging with a small group of your peers in our sessions limited to 10 participants working in institutions of higher education.
  • working on weekly web analytics hands-on assignments you can use the next day at work: memos, reports, GA dashboards, etc.
  • getting detailed and prompt feedback on all your graded assignments from your professor.

Who will be my professor?

Joshua Dodson, Digital Marketing Strategy and Optimization Manager

Joshua is a Google Analytics Qualified Web expert who has worked with numerous colleges and universities to improve their Web presence and better understand their user trends. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front end—and proving return on investment. His in-depth SEO experience ties campaigns to results to show true impact.

Before joining Eastern Kentucky University as Digital Marketing Strategy and Optimization Manager, Joshua worked as a Web Analytics Strategist and a Web Developer for Lincoln Memorial University in Harrogate, TN.

Joshua has presented at industry conferences on advanced Web analytics, open source technology, WordPress for academic libraries, and other topics. He has published extensively on WordPress and his most recent publication for the American Library Association explores methods of Website architecture as related to academic libraries.

Should I take this course on Web Analytics for Higher Ed Course?

Definitely, if you are a:

How will this course pay off for my institution?

Your institution should invest in this course for these top 5 reasons:

  1. No travel expenses or down time while you learn much more than you would by attending any 1-day workshop or conference: 4 weeks give you the time to absorb all the concepts and acquire new skills.
  2. The focus of this course is web analytics for higher ed: everything will apply to your situation.
  3. Your classmates will all work at universities, colleges or schools: you’ll find out how other institutions tackle web analytics challenges.
  4. You will learn by working on practical assignments: you’ll be able to implement best practices at work even before the end of the course.
  5. Your course registration covers everything you need including a 1-year access to all the course materials.

What is included in my course registration fee?

  • Course materials: screencasts, readings, quizzes, 4 graded discussions & 4 graded assignments.
  • Unlimited questions via the “Ask the Prof” discussion board during the 4-week session.
  • Textbook: Web Analytics 2.0 by Avinash Kaushik (KINDLE version).
  • 1-year access to the regularly updated online course materials.
  • Recognized certificate of achievement in web analytics for higher ed upon completion of the course with a final grade of 80% or more.
    Google Analytics & Web Analytics for Higher Education

Next Session

Jan 20 - Feb 15

Total tuitions & fees: $1200 $800
Register by Dec 31, 2014

Register Now

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