4 Things I’ve Learned Teaching Social Media Measurement for #HigherEd

Measuring the Impact of Teaching Measurement 😉 I’ve been teaching the Higher Ed Experts’ social media measurement class for two years. Dozens of students from three countries, working in functional areas including admissions, alumni affairs, career services, development, marketing and communications, and academic program management, have devoted four weeks to improve the measurement of their […]

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This class really developed my understanding of google analytics and the depth and breath of information that is available with the google analytics software. I would definitely recommend this class to my colleagues.

Kathryn Greene. Kathryn Greene, Digital Content Specialist at Farmingdale State College (NY)

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