11 Favorite Tools for Higher Ed Social Media Pros #HESM

If tools should never come first, they can definitely help make things happen in higher ed social media. When you have to do so much with so little time, you should use all the help you can find. That’s why I asked the 12 higher ed social media professionals speaking at the The 6th Higher […]

11 Favorite Tools for Higher Ed Social Media Pros
  • This course is a fantastic introduction to social media for anyone working in the higher education sector. The assignments are interactive and interesting, and force you to apply the knowledge gained from the week to your assignment. It also gives you access to articles about social media use in the higher education space that would be otherwise difficult to find. These are a great resource for future reference. The instructor is dedicated and open to new ideas. She never criticises, but offers constructive advice. I’d recommend this course to anyone interested in improving their abilities in social media marketing.

    Laura Rigby. Laura Rigby, E-Marketing Officer at The University of New South Wales (Australia)
    Social Media Marketing for Higher Ed Course Alum
  • This course will provide someone with limited Google Analytics experience a good overall familiarity with the product, while also introducing the analytics concepts and practices that are needed to understand and apply the reports. I learned what data I should be focusing on, and what was less important. By narrowing your attention to where it needs to be, you will be much more effective in analyzing your data so you can focus on applying the improvements that it guides you to make.

    C. Daniel Chase. C. Daniel Chase, Lead Web Administrator at The University of Tennessee at Chattanooga
    Web Analytics for Higher Ed Course Alum
  • The Higher Ed Social Media Conference surpassed my expectations, The event provided answers to many of my most pressing questions and offered great new ideas that are sure to enhance our social media program.

    Atana Morell, Rogue Community College. Atana Morell, Rogue Community College,
    Attendee
  • Yes, I would recommend this course to anyone who is working on a website for a higher education institution. Writing comes in many different forms and if your background isn’t completely marketing or web driven, this course can help you gain a better understanding of how users interact with your website and social media.

    Heather Travaglini. Heather Travaglini, Marketing Communications at Walden University
    Web Writing for Higher Ed Course Alum

Yes, I would recommend this course to anyone who is working on a website for a higher education institution. Writing comes in many different forms and if your background isn’t completely marketing or web driven, this course can help you gain a better understanding of how users interact with your website and social media.

Heather Travaglini. Heather Travaglini, Marketing Communications at Walden University
Web Writing for Higher Ed Course Alum

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