5 things I’ve learned teaching social media marketing for higher education #hesm

Teaching is the best way to learn. I’ve learned so much (and keep learning) about social media marketing in higher education with your colleagues who’ve enrolled in the 8-week professional certificate I teach since 2011. How I fell into teaching… I stumbled into teaching social media marketing almost by accident in 2010. At that time, […]

  • The format of the conference was spot on. It provides you with just enough information to make an impression but not enough information to leave you overwhelmed.

    Nicole Montgomery, York College of Pennsylvania. Nicole Montgomery, York College of Pennsylvania,
    Higher Ed Content Conference Alum
  • This course was a good amount of work but it will spark your interest in social ROI even if this is your first experience with diving deeper into insights and analytics. I highly recommend this course for anyone who feels like they are just pushing social content out all day/week and not sure how to determine if any of it is worth your time and effort. Interacting with others who work in similar roles was really great.

    Becky DesRoches, Worcester State University. Becky DesRoches, Worcester State University,
    Social Media Measurement for Higher Ed Course Alum
  • I was especially thankful to get feedback on my web writing, which I found very useful. The SEO material has already changed the way I approach our content. This course gives you a series of small changes you can make from day one.

    Cathie Walker, University of Victoria. Cathie Walker, University of Victoria,
    Web Writing for Higher Ed Course Alum
  • The HEOC19 conference gave me some great actionable ideas that I can hopefully turn into quick wins for our institution. It also helped my team by opening their eyes to the many ways we can be getting more out of the content we are producing.

    Cris Hay-Merchant, Bellevue University. Cris Hay-Merchant, Bellevue University,
    Higher Ed Content Conference Alum

The HEOC19 conference gave me some great actionable ideas that I can hopefully turn into quick wins for our institution. It also helped my team by opening their eyes to the many ways we can be getting more out of the content we are producing.

Cris Hay-Merchant, Bellevue University. Cris Hay-Merchant, Bellevue University,
Higher Ed Content Conference Alum

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