This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.
This course has been great. I learned so much that I can put immediately to use, and the instructor provided a great deal of valuable feedback. I am much more confident in my web writing and have valuable tools that I can continue to use.
This course was a good amount of work but it will spark your interest in social ROI even if this is your first experience with diving deeper into insights and analytics. I highly recommend this course for anyone who feels like they are just pushing social content out all day/week and not sure how to determine if any of it is worth your time and effort. Interacting with others who work in similar roles was really great.