starting Sep 28

Web Writing for Higher Ed Course

Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂

Web Writing For Higher Ed Course
  • We use a lot of jargon in Human Resources, and the material isn’t always exciting. This course made me rethink organizing my written material so that it is a great deal more succinct and appealing to the reader who is just trying to get the facts, fast. I was worried the course wouldn’t be applicable to me since I’m not recruiting students, but it was!

    Alexandra Rebhorn. Alexandra Rebhorn, Communications Manager at University of Virginia
    Web Writing for Higher Ed Course Alum
  • I would recommend this course for anyone who’s ever logged in to look at your school’s analytics and gotten frustrated or overwhelmed. This course breaks down the complex world of analytics and helps you identify actionable metrics to help improve your website.

    Jayna Phinney. Jayna Phinney, Web Information Specialist, Angelo State University
    Web Analytics for Higher Ed Course Alum
  • I highly recommend this class. It has opened my eyes and inspired me to take a whole new approach to my institution’s social media efforts. I have already seen measured” improvement in the College’s campaigns.

    Amy Michelin. Amy Michelin, Social Media and Content Strategist at Farmingdale State College (NY)
    Social Media Marketing for Higher Ed Course Alum
  • I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
    This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

    Allison O’Leary, Southern Connecticut State University. Allison O’Leary, Southern Connecticut State University,
    Social Media Marketing for Higher Ed Course Alum

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

Allison O’Leary, Southern Connecticut State University. Allison O’Leary, Southern Connecticut State University,
Social Media Marketing for Higher Ed Course Alum

Classes Starting Soon

Higher Ed Website Analytics Course

Web Analytics for Higher Ed Course

Higher Ed Social Media Marketing

Social Media Marketing for Higher Ed Course

Higher ed web content analytics course

Content Analytics for Higher Ed Course

Web Writing For Higher Ed Course

Web Writing for Higher Ed Course

Higher Ed Social Media Analytics Course

Social Media Analytics for Higher Ed Course

2019-2020 Higher Ed Social Media Conference

Higher Education Social Media Conference

2020 Higher Ed Analytics Conference

Higher Education Analytics Conference

2020 Higher Ed Content Conference

Higher Ed Content Conference

2020 Higher Ed Websites Conference

Higher Ed WEBSITES Conference

Higher Ed Digital Conference 2020

Higher Ed Digital Conference


Higher Ed Jobs

  • No items.
  • Latest tweets

    Find out how these 10 big and small #highered institutions explain their return to campus guidelines to students wi… https://t.co/viXCkX73CQ
    Don’t miss the 3-min video with @RiceUniversity Dean of Undergrads explaining how much work went into their return… https://t.co/NcDzZVoJRQ
    Missed @karinejoly's selection of 15 #HESM campaign to promote the use of masks on college campuses? It's been a hi… https://t.co/2KpBzrgNEk
    Ready for Back-(or not?)-to-School on campus? Find out what other institutions are doing with fresh data and 9 hig… https://t.co/IeldCnvcEi