Higher Ed Experts

I had a positive, informative experience at the Higher Ed Social Media Conference. It’s great to hear what other colleges and universities are doing!

The HEA16 provided useful knowledge about what other institutions are doing currently in their web analytics and social media measurement. At times, it could’ve been helpful to dive deeper into certain topics, but the short format gave us a chance to get a wide breadth of information.

The course was very applicable to what I do in my job. Our sites haven’t changed much in terms of lay out or format since they were first developed eight years ago, but we learned how we can lay out/create web/email copy in a more effective way, and I now know how to move ahead in a positive, powerful and useful way.

I recommend this course for anyone who writes web content, whether a newbie or a veteran. Each component of the course imparts valuable information on how and why web writing should be done properly.

I’ve been a news and web writer for a long time, but I still learned numerous lessons and tips that will help me improve. The modules on keywords, search engine optimization and personas were particularly useful. Because of this course, I feel like I’m much better suited to not only produce better web content for my university, but also to help the content providers in other departments to maintain a consistent message, voice and style.