Excellent online conference – excellent presenters. Great takeaways that can be implemented immediately. I enjoyed learning what other institutions are doing to reach prospective students. I will be returning next year!
This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.
There were quite a few practical tips I was completely unaware of. I figured I would learn some conceptual ideas about Google Analytics from the speakers, but the practical tips and suggestions were incredibly helpful. I feel like I will be able to make beneficial changes to our campus Google Analytics configuration TODAY.