starting Feb 24

Advanced Digital Analytics for Higher Ed Course

Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.

Advanced digital marketing analytics for higher ed
  • Extremely helpful, especially since I am the first person to start in my role at my university. While some of the talks spoke on topics that I am not quite ready to handle on my own, they each gave me tools and ideas going forward for my university. I’m so excited!

    Kristen Clement, Midwestern University. Kristen Clement, Midwestern University,
    Higher Education Social Media Conference Alum
  • If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.

    Steve Filipiak, Misericordia University. Steve Filipiak, Misericordia University,
    SEO for Higher Ed Course Alum
  • Terrific course! Provides the framework needed to strategically plan and implement effective social media marketing for higher ed.

    Thomas Minnefor. Thomas Minnefor, Higher Ed Web Manager at Rutgers-Camden
    Social Media Marketing for Higher Ed Course Alum
  • It’s great to hear about content strategy and tactics from other higher ed institutions. So often webinars and conferences are focused on those working in the corporate world, and while it’s nice to see what others outside of our industry are doing, learning from your higher ed peers (especially those facing similar resource constraints) is incredibly valuable.

    Kirstin Hierholzer, University of Oregon. Kirstin Hierholzer, University of Oregon,
    Higher Ed Content Conference Alum

It’s great to hear about content strategy and tactics from other higher ed institutions. So often webinars and conferences are focused on those working in the corporate world, and while it’s nice to see what others outside of our industry are doing, learning from your higher ed peers (especially those facing similar resource constraints) is incredibly valuable.

Kirstin Hierholzer, University of Oregon. Kirstin Hierholzer, University of Oregon,
Higher Ed Content Conference Alum

Classes Starting Soon

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