Higher Ed DigiTAL(ES): Why (and how to) present and publish to advance your #highered career in 2019

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Sharing to advance your higher ed career We love to share in higher education. It’s […]

Higher Ed DigiTALES
  • This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.

    Jill Simpson-Owens, NYU Abu Dhabi. Jill Simpson-Owens, NYU Abu Dhabi,
    Web Analytics for Higher Ed Course Alum
  • I would recommend this course to any web writers working in a higher education institution. The course materials and assignments are engaging, and I received valuable feedback from my classmates and professor. From the first week of the course I started applying the skills I learned to my work. I believe I’m now a better web writer thanks to this class.

    Amy Lozano-Smith, UC Merced Extension. Amy Lozano-Smith, UC Merced Extension,
    Web Writing for Higher Ed Course Alum
  • I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

    Joel Kunze. Joel Kunze, Web Services Director at Upper Iowa University (IA)
    Web Analytics for Higher Ed Course Alum
  • I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.

    Nancy Prater, Ball State University. Nancy Prater, Ball State University,
    Predictive Web Analytics for Higher Ed Course Alum

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.

Nancy Prater, Ball State University. Nancy Prater, Ball State University,
Predictive Web Analytics for Higher Ed Course Alum

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2019 Higher Ed Social Media Conference

Higher Education Social Media Conference

Social Media and Web Writing Course

Web Writing for Higher Ed Course

Higher Ed Website Analytics Course

Web Analytics for Higher Ed Course

Higher Ed Social Media Analytics Course

Social Media Analytics for Higher Ed Course

Higher ed web content analytics course

Content Analytics for Higher Ed Course

2020 Higher Ed Analytics Conference

Higher Education Analytics Conference

Social Media Marketing Course

Social Media Marketing for Higher Ed Course

2020 Higher Ed Content Conference

Higher Ed Content Conference

2019 Higher Ed Websites Conference

Higher Ed WEBSITES Conference