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I would highly recommend this course. If you are interested in learning about SEO and CPC/PPC practices, but aren’t sure where to begin, this course is an excellent primer for anyone looking to obtain a grasp on measuring online marketing efforts and develop the skills to improve your institution’s online marketing strategies.
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I would recommend this course for anyone in higher education who needs to learn how to use Google Analytics. This introductory course gave me the knowledge to start using Google Analytics dashboards, segments, and helped me to understand goals and KPIs.
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What a great class. It’s a sophisticated look at social media marketing, covering established best practices while also acknowledging that the field is changing every day. You’ll get to workshop your ideas with colleagues, while also getting input straight from Karine. Really valuable!
Amanda Waite, Web News Editor, University of Vermont
Social Media Marketing for Higher Ed Course Alum -
This course exceeded expectations and dived deeply in areas that I was unfamiliar with. I would recommend it!
Lisa Gettings, iSchool Web Producer
at University of Washington (WA)
Social Media Marketing for Higher Ed Course Alum
Lauren Smith, Misericordia University
Robin Gronlun, Middlebury College,
This course exceeded expectations and dived deeply in areas that I was unfamiliar with. I would recommend it!
Lisa Gettings, iSchool Web Producer
at University of Washington (WA)
Social Media Marketing for Higher Ed Course Alum
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