Higher Ed Experts

I learned a lot of relevant information to my daily role as a communicator in higher ed. The presentations are concise and easy to digest with great key points that can be taken away and implemented immediately.

#HESM14 was very motivating for me and my team. We took away some great ideas for engaging the campus community and look forward to turning them into action, engagement & results!

The Web Analytics for Higher Ed (WAHE) course forced me to dive in and actively work through development of expertise in Google Analytics. From segments to goals to campaigns to dashboards, I’m coming away with a comprehensive understanding of best practices related to higher education.

I would recommend this course to anyone who touches web or social content or who interacts with an audience through writing. The lessons were extremely practical. I was able to implement what I was learning the next day at work–to very positive results!
This course has renewed my excitement for work and has given me data-driven ways to improve our websites, social content, and even emails. It met and exceeded my every expectation. This is the perfect course for anyone new to higher ed content and communications and for those who are seasoned veterans.