Higher Ed Experts

A really effective use of professional development time & budget. Easy to attend, and good information.

Fantastic course! Going to make a world of difference for me and my operation as I seek to corral the chaos and create some structure/methods for how we work on the web at my institution. It’s all about metrics.

This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.

I learned a lot of relevant information to my daily role as a communicator in higher ed. The presentations are concise and easy to digest with great key points that can be taken away and implemented immediately.