Higher Ed Experts

Time well spent! The presentations were succinct, relevant, and informative. I really benefited from the information and cannot wait to implement it.

I’ve learned a great deal about the fundamentals of writing for the web and social media. The class material is very relatable to my work, and the class discussions are a great forum for help from other professional writers.

It was a great introduction to a number of different ideas that helped us identify new areas to explore. Each segment was long enough to share valuable information and short enough to keep our interest. The talk time after each section was useful and the 10-minute breaks were just right.

If you’re involved in web analytics at your institution this course is a must. It goes beyond the basics to teach you about Universal Analytics, Google Tag Manager and other great custom report features that can make your data collection more effective.
The instructor is knowledgeable and very helpful when you have questions. Other students taking the course allow for some great networking opportunities and each assignment builds on the next culminating in the final project. I’ll be able to expand on my final project to make our site analytics more useful and our marketing more effective.