Higher Ed Experts

This course is a fantastic introduction to social media for anyone working in the higher education sector. The assignments are interactive and interesting, and force you to apply the knowledge gained from the week to your assignment. It also gives you access to articles about social media use in the higher education space that would be otherwise difficult to find. These are a great resource for future reference. The instructor is dedicated and open to new ideas. She never criticises, but offers constructive advice. I’d recommend this course to anyone interested in improving their abilities in social media marketing.

This course will provide someone with limited Google Analytics experience a good overall familiarity with the product, while also introducing the analytics concepts and practices that are needed to understand and apply the reports. I learned what data I should be focusing on, and what was less important. By narrowing your attention to where it needs to be, you will be much more effective in analyzing your data so you can focus on applying the improvements that it guides you to make.

The Higher Ed Social Media Conference surpassed my expectations, The event provided answers to many of my most pressing questions and offered great new ideas that are sure to enhance our social media program.

Yes, I would recommend this course to anyone who is working on a website for a higher education institution. Writing comes in many different forms and if your background isn’t completely marketing or web driven, this course can help you gain a better understanding of how users interact with your website and social media.