Watch “Creating Engaging & Accessible Videos” and register for weekly free “Talk & Learn” on Fridays

Engaging & Accessible Videos AJ Lopez III (MSUTexas) and Mike Richwalsky (HEETalkLearn Co-Host & Gas Mark 8) will present a 15-minute session on “Creating Engaging & Accessible Videos” in 2 parts:“ Practical tips to record good video remotely”“ How to make your videos accessible” Resources & templates UMBC’s style guide: how to record high quality […]

30 Min Creating Highered Engaging Accessible Videos Sq
  • If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.

    Steve Filipiak, Misericordia University. Steve Filipiak, Misericordia University,
    SEO for Higher Ed Course Alum
  • It was great! Our team was inspired to create new content and use valuable data.

    Melanie Boyd, University of West Georgia. Melanie Boyd, University of West Georgia,
    Higher Ed Content Conference Alum
  • I would recommend this course to any communications manager/director. It provides a great overview of how to use social media with communications strategies in higher education.

  • If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.

    Jessica Stutt, University of New Brunswick. Jessica Stutt, University of New Brunswick,
    Advanced Web Analytics for Higher Ed Course Alum

If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.

Jessica Stutt, University of New Brunswick. Jessica Stutt, University of New Brunswick,
Advanced Web Analytics for Higher Ed Course Alum

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