#HigherEd Marketing Memos: Snapchat Custom Stories Make Student Takeovers a Snap by Lisa Miller

No snap judgment: why invest in Snapchat? Some higher ed marketers are down on Snapchat. It’s inconvenient – you can’t schedule stories ahead of time or post from your desktop. You have to set 23-hour alarms to capture what little user-engagement data Snapchat makes available before your story vanishes. You never really know exactly how […]

Higher Ed Marketing Memos by Lisa Miller

We really enjoyed it. Learned what we wanted about Periscope and Snapchat. It is hard to get away for a conference, but this was time well worth spending!

Alissa Carr, University of MD Eastern Shore. Alissa Carr, University of MD Eastern Shore,
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