I highly recommend this SEO course! It has provided me the expert knowledge required to effectively develop and maintain PPC/CPC campaigns — incorporating SEO techniques, social media and analytics. Not only that, the timely real-world tips and insights provided by the reference material have opened my eyes on the impact search engine marketing plays on higher education. This course is worth it!
This was my first time attending the conference but it is one I will take part in each year. It has provided so much useful information and I look forward to implementing some of these ideas at my institution.