How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics

As a team we were able to take good nuggets of information and begin discussions about how to implement some of the topics discussed. It also brought to light how much more information is available if there is context/goals applied to the data.

Philip Macomber. Philip Macomber, Director of Web Development / Web Analyst at Taylor University
Higher Education Analytics Conference Alum

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