starting Jan 21

Content Analytics for Higher Ed Course

Need to measure the impact of your higher ed content? This 4-week online course on Content Analytics for Higher Ed will help you track the performance of your content initiatives.

Higher ed web content analytics course
  • Time well spent! The presentations were succinct, relevant, and informative. I really benefited from the information and cannot wait to implement it.

    Jordyn Gray-McInnis, University of Waterloo. Jordyn Gray-McInnis, University of Waterloo,
    Higher Education Analytics Conference Alum
  • I’ve learned a great deal about the fundamentals of writing for the web and social media. The class material is very relatable to my work, and the class discussions are a great forum for help from other professional writers.

    Karen Saari. Karen Saari, Copywriter at Madison Area Technical College
    Web Writing for Higher Ed Course Alum
  • It was a great introduction to a number of different ideas that helped us identify new areas to explore. Each segment was long enough to share valuable information and short enough to keep our interest. The talk time after each section was useful and the 10-minute breaks were just right.

    Helen Plotkin, Hendrix College. Helen Plotkin, Hendrix College,
    Higher Education Analytics Conference Alum
  • If you’re involved in web analytics at your institution this course is a must. It goes beyond the basics to teach you about Universal Analytics, Google Tag Manager and other great custom report features that can make your data collection more effective.
    The instructor is knowledgeable and very helpful when you have questions. Other students taking the course allow for some great networking opportunities and each assignment builds on the next culminating in the final project. I’ll be able to expand on my final project to make our site analytics more useful and our marketing more effective.

    Lisa S. Dael, Ohio University. Lisa S. Dael, Ohio University,
    Advanced Web Analytics for Higher Ed Course Alum

If you’re involved in web analytics at your institution this course is a must. It goes beyond the basics to teach you about Universal Analytics, Google Tag Manager and other great custom report features that can make your data collection more effective.
The instructor is knowledgeable and very helpful when you have questions. Other students taking the course allow for some great networking opportunities and each assignment builds on the next culminating in the final project. I’ll be able to expand on my final project to make our site analytics more useful and our marketing more effective.

Lisa S. Dael, Ohio University. Lisa S. Dael, Ohio University,
Advanced Web Analytics for Higher Ed Course Alum

Classes Starting Soon

Social Media Marketing Course

Social Media Marketing for Higher Ed Course

Higher Ed Website Analytics Course

Web Analytics for Higher Ed Course

Social Media and Web Writing Course

Web Writing for Higher Ed Course

Higher Ed Social Media Analytics Course

Social Media Analytics for Higher Ed Course

2019 Higher Ed Social Media Conference

Higher Education Social Media Conference

Higher ed web content analytics course

Content Analytics for Higher Ed Course

2019 Higher Ed Analytics Conference

Higher Education Analytics Conference

2019 Higher Ed Content Conference

Higher Ed Content Conference

2019 Higher Ed Websites Conference

Higher Ed WEBSITES Conference


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