The web analytics for higher education course was great! I would recommend it for someone who knows about Google Analytics but doesn’t have the confidence to go in and mess around. This course has inspired me to measure everything on our website.
This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.
This course was well-organized, and used real-world scenarios to teach us how we would actually use Analytics for our own websites. I have a better understanding of how to use Google Analytics, and how to explain the reports to our clients.
I’ve learned a great deal about the fundamentals of writing for the web and social media. The class material is very relatable to my work, and the class discussions are a great forum for help from other professional writers.
Very exciting and engaging webinar – makes me want to live in the world of social all the time! Hoping to present some day!