The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.
It’s an opportunity to hear about your problems from a different point of view. Quality content specific to higher ed is hard to find, but not here.
Fast-paced journey highlighting key tips and trends in higher ed web analytics. Gave me just enough info to explore on my own, and made some Twitter connections for help/resources.
I would recommend Web Writing for Higher Education to anyone involved in writing and working in a communication or marketing department. It gives great examples of changes that are simple to make but make a large difference in the readability and focus of your website and web content. The tools provided toward the end of the course for content templates can be especially practical for certain kinds of content that are often repeated.
I recommend this course for anyone interested in expanding their knowledge of social media marketing. I saw almost immediate results as I implemented ideas from the course and from my course mates into my work!
Cortlan Waters Bartley, Hanover College,
Mary Jo Stockton, Longwood University,
Elliot Konetzni from Central New Mexico Community College,
Jamie Patterson, Westminster College,
Amanda Martinez, A.T. Still University of Health Sciences,
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