Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Higher Ed Marketing Conference Season: FOMO and Weather Delays We are in the midst […]

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  • The web analytics for higher education course was great! I would recommend it for someone who knows about Google Analytics but doesn’t have the confidence to go in and mess around. This course has inspired me to measure everything on our website.


    Katelyn Taylor, Boise State University. Katelyn Taylor, Boise State University,
    Web Analytics for Higher Ed Course Alum

  • This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.


    Jill Simpson-Owens, NYU Abu Dhabi. Jill Simpson-Owens, NYU Abu Dhabi,
    Web Analytics for Higher Ed Course Alum

  • This course was well-organized, and used real-world scenarios to teach us how we would actually use Analytics for our own websites. I have a better understanding of how to use Google Analytics, and how to explain the reports to our clients.


    Chalyce MacDonald, Utah State University. Chalyce MacDonald, Utah State University,
    Web Analytics for Higher Ed Course Alum

  • I’ve learned a great deal about the fundamentals of writing for the web and social media. The class material is very relatable to my work, and the class discussions are a great forum for help from other professional writers.


    Karen Saari. Karen Saari, Copywriter at Madison Area Technical College
    Web Writing for Higher Ed Course Alum

Very exciting and engaging webinar – makes me want to live in the world of social all the time! Hoping to present some day!


University of Mount Union. University of Mount Union,

Classes Starting Soon



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Thank you for sharing SO MUCH good stuff in your #HEW18 interview, Rebecca! https://t.co/UdCzkzx1GW
It was so cool to have you at #HECO18, Jeff! Now, for your Infinity Gauntlet, we'd go with Power and Time as they… https://t.co/IX2HJXrSKk
Thanks for helping make #HECO18 a success, Krista! https://t.co/d6mObKkelD
GOOD TIPS you never want to have to put to use: What I Learned From Being Laid Off from my #HigherEd Staff Position… https://t.co/ovIhk5YYlf