The brainstorming session especially were a fantastic way to immediately pause and generate my own ideas for my institution. For anyone that manages social media in higher education, and especially for those who have this sole responsibility, the Higher Education Social Media Conference lends great insight into what is happening in the industry now and what others have experimented and found success with.
Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.
The HEOC19 conference gave me some great actionable ideas that I can hopefully turn into quick wins for our institution. It also helped my team by opening their eyes to the many ways we can be getting more out of the content we are producing.