starting Apr 26

Digital Measurement Strategy for Higher Ed Team Course

Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.

Higher Ed Digital Marketing Measurement Strategy
  • We enjoyed the quick hits of ten minute sessions, enough to get ideas but not more than what can be absorbed in one sitting. The two minutes in between sessions gave my group a chance to talk about what bubbled to the top for each of us in each session.

    Elise Gold, Cornell University. Elise Gold, Cornell University,
    Higher Education Social Media Conference Alum
  • It is very helpful to hear from Higher Ed Web professionals like myself. I learn the most from them because they speak from current real life experience. Many of us are going through redesigns of our website, ADA compliance, and now the latest, GDPR.

    Lansing Bryan, Green River College. Lansing Bryan, Green River College,
    Higher Ed WEBSITES Conference Alum
  • The brainstorming session especially were a fantastic way to immediately pause and generate my own ideas for my institution. For anyone that manages social media in higher education, and especially for those who have this sole responsibility, the Higher Education Social Media Conference lends great insight into what is happening in the industry now and what others have experimented and found success with.

    Sarah Miller, Boston University School of Law. Sarah Miller, Boston University School of Law,
    Higher Education Social Media Conference Alum
  • The curriculum in this social media marketing course is relevant and well selected for the level of the course. This is a serious and concentrated course, not fluff, and it helped me learn the topic in a short time. The interaction with the instructor tied all of the resources together in a meaningful way. It was 100% worth the cost.

    Ronna Johnston. Ronna Johnston, Director of Web Communications at University of Northern Colorado
    Social Media Marketing for Higher Ed Course Alum

The curriculum in this social media marketing course is relevant and well selected for the level of the course. This is a serious and concentrated course, not fluff, and it helped me learn the topic in a short time. The interaction with the instructor tied all of the resources together in a meaningful way. It was 100% worth the cost.

Ronna Johnston. Ronna Johnston, Director of Web Communications at University of Northern Colorado
Social Media Marketing for Higher Ed Course Alum

Classes Starting Soon


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