Lisa is in charge of social media at her institution.
In this 3-question interview from November 2013, Lisa tells us about one of her great social media moments, her favorite social tool and shares some advice.
1) Can you share one of your great social media moments with us?
We just launched our Facebook page 2.5 weeks ago. We had over 5000 likes in 24 hours! It was terrific to just refresh the page and watch the likes climb. We were at 10K likes after less than 3 weeks. Our “talking about this” stats were more than DOUBLE our likes which never happens. This was hands down the most exciting social media moments I have ever experienced.
2) What is your favorite social media tool of all time?
Woobox has been great for us. We run a lot of contests, and having this tool has been invaluable. Plus they have tech support that actually answers the phone and helps on the spot.
3) What advice would you give to somebody who is just starting in social media?
Learn the language! Learn how to make your social media voice authentic. Learn how to optimize images for your page so that it looks professional. We had so many comments that people “liked” our page because they could tell right away it was authentic and professional.
