Archives: Higher Ed News

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

12 Higher Ed Analytics Techniques, Tips or Tricks

12 Higher Ed Analytics Techniques, Tips or Tricks

You can slice and dice digital analytics data in many ways to discover useful insights. Some techniques, tips and even tricks can make the difference between merely reporting data and informing the decision making process. That’s why I asked the 12 higher ed speakers of the 2020 Higher Ed Analytics Conference to share something they’ve […]


Higher Ed Analytics Talks with Mandee Englert, Asst. Director of Digital Strategy – Penn State University

Higher Ed Analytics Talks with Mandee Englert, Asst. Director of Digital Strategy – Penn State University

Mandee Englert, Asst. Director of Digital Strategy at Penn State University, is one of the 12 presenters of the 2020 Higher Ed Analytics Conference. In this 4-question interview, Mandee tells us about higher ed analytics in 2020, a success story, a data analysis technique and what higher ed leaders really need to understand about analytics. […]


Newsletter: Present in 2020! Analytics for #HigherEd Leaders, Proofread, Insta, TikTok & CSS Grid

Newsletter: Present in 2020! Analytics for #HigherEd Leaders, Proofread, Insta, TikTok & CSS Grid

In this week’s issue: Talking Analytics in Higher Ed, Proofreading, Tik Tok Guidelines and More


Higher Ed Analytics Talks with Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing

Higher Ed Analytics Talks with Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing

Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing, is one of the 12 presenters of the 2020 Higher Ed Analytics Conference. In this 4-question interview, Joshua tells us about higher ed analytics in 2020, a success story, a data analysis technique and what higher ed leaders really need to understand about analytics. […]


How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]


Why (and how to) present and publish to advance your #highered career in 2020

Why (and how to) present and publish to advance your #highered career in 2020

Sharing to advance your higher ed career We love to share in higher education. It’s part of our culture. Our industry is probably the only one where competitors (institutions competing for the best students, faculty or resources) exchange homework, tutor each other and embrace artistic borrowing as a way of getting things done – fast […]


Newsletter: Content Performance, 2020 Predictions & Resolutions, Doing Less, Talking #Higher Ed Analytics & Social Media News

Newsletter: Content Performance, 2020 Predictions & Resolutions, Doing Less, Talking #Higher Ed Analytics & Social Media News

In this week’s issue: Looking at 2020, Analytics for Higher Ed Content, TikTok, Twitter and Facebook, Rise of Privacy and More


Higher Ed Analytics Talks with Tatjana Salcedo, Web Strategist – University of Vermont

Higher Ed Analytics Talks with Tatjana Salcedo, Web Strategist – University of Vermont

Tatjana Salcedo, Web Strategist at the University of Vermont, is one of the 12 presenters of the 2020 Higher Ed Analytics Conference. In this 4-question interview, Tatjana tells us about higher ed analytics in 2020, a success story, a data analysis technique and what higher ed leaders really need to understand about analytics. 1) What’s […]


Higher Ed Analytics Talks with Orion Stavre, Associate Director of Marketing Technology and Measurement – WPI

Higher Ed Analytics Talks with Orion Stavre,  Associate Director of Marketing Technology and Measurement – WPI

Orion Stavre, Associate Director of Marketing Technology and Measurement at WPI, is one of the 12 presenters of the 2020 Higher Ed Analytics Conference. In this 4-question interview, Orion tells us about higher ed analytics in 2020, a success story, a data analysis technique and what higher ed leaders really need to understand about analytics. […]


Higher Ed Analytics Talks with Corynn Myers, Digital Marketing Manager – University of Michigan

Higher Ed Analytics Talks with Corynn Myers, Digital Marketing Manager – University of Michigan

Corynn Myers, Digital Marketing Manager at the University of Michigan, is one of the 12 presenters of the 2020 Higher Ed Analytics Conference. In this 4-question interview, Corynn tells us about higher ed analytics in 2020, a success story, a data analysis technique and what higher ed leaders really need to understand about analytics. 1) […]