Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Tips for Better Higher Ed Content: Using Emotion and Keywords to Spark Creativity in Headline Writing

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]


Top Insights on Email & Text for #HigherEd from the 2019 Student E-Expectations Survey [Exclusive]

Top Insights on Email & Text for #HigherEd from the 2019 Student E-Expectations Survey [Exclusive]

Exclusive Preview of the 2019 Student E-Expectations Survey in 4 Parts The results of the 2019 Ruffalo Noel-Levitz survey on the E-expectations of high school seniors, juniors and sophomores (n=900) will be officially released on July 24. This year again I got early access to the results of this survey – before anybody else – […]


Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! πŸ™‚ So, here are my top 5 content engagement metrics, and how I use them in my approach […]


Newsletter: Marketing Lessons Learned, Content Analytics with Aaron, Better & Repurposed Content, GIF and Mobile/Broadband

Newsletter: Marketing Lessons Learned, Content Analytics with Aaron, Better & Repurposed Content, GIF and Mobile/Broadband

In this week’s issue: Revisit, reuse content, Instagram Stories for Admissions, Summer Projects, Lessons Learned in the Classroom.


How Teaching College Students Made Me a Better Higher Ed Marketer

How Teaching College Students Made Me a Better Higher Ed Marketer

From Higher Ed Marketer to College Professor I’m an unlikely college professor. I never planned to teach. In 2015, teaching college students felt like too much responsibility – to be in charge of imparting knowledge these young minds would use in their future career. What if I steered them down the wrong path? Did I […]


Newsletter: #HigherEd Summer Productivity Tips, On-Demand Website Conference, 2019 Trend Report, Design Sprint & More

Newsletter: #HigherEd Summer Productivity Tips, On-Demand Website Conference, 2019 Trend Report, Design Sprint & More

In this week’s issue: Make the best of your summer in higher education, higher ed websites conference, Mary Meeker’s 2019 Internet trend reports, Facebook Study and More.


Higher Ed DigiTALES: How to make the most of your higher ed summer at work

Higher Ed DigiTALES: How to make the most of your higher ed summer at work

Summer in higher ed: best time, too fast Summer is a wonderful time of the year, right? When students and faculty leave campus, everything seems to slow down. Fewer people, fewer urgent demands and fewer deadlines usually mean more time to work on your own projects. It’s the perfect time to tackle the big initiative […]


Newsletter: YouTube, Enrollment Driven Campaign KPI, Yolo & Instagram Overlay Stickers and New Faculty

Newsletter: YouTube, Enrollment Driven Campaign KPI, Yolo & Instagram Overlay Stickers and New Faculty

In this week’s issue: YouTube in Higher Ed, Yolo? Enrollment-Driven Campaign KPI, Design Systems and More


Dr. Corie Morell Martin, WKU Director of Digital Marketing, joins Higher Ed Experts Faculty Team

Dr. Corie Morell Martin, WKU Director of Digital Marketing, joins Higher Ed Experts Faculty Team

Dr. Corie Morell Martin to teach Social Media & Web Writing for Higher Ed We are very excited to announced that Corie Morell Martin, Ed.D., Director of Web Services and Digital Marketing at Western Kentucky University is the new member of Higher Ed Experts’ Faculty team. Corie’s digital communication expertise and her experience as a […]


Newsletter: HEW19 Conference Visual Preview, Website Trends, HESM Content Creation Tools, Google’s New Search

Newsletter: HEW19 Conference Visual Preview, Website Trends, HESM Content Creation Tools, Google’s New Search

In this week’s issue: 2019 Best and Worst Web Trends, Higher Ed Websites Conference Visual Preview, Tools, CSS Grid and More