Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Newsletter: #Higher Ed Website Redesign Story, Athletics & Marketing, Social Media #a11y and #HESM Conference Call for Proposals

Newsletter: #Higher Ed Website Redesign Story, Athletics & Marketing, Social Media #a11y and #HESM Conference Call for Proposals

In this week’s issue: Bucknell’s Redesign Story, Render Blocking, Social Media Accessibility Lawsuit, Good Instagram Photo Tips and More


Newsletter: How to present, Bye Bye May 1st?, Accessible #HESM, Redesigned in #HigherEd, Insta Pandora & TikTok News

Newsletter: How to present, Bye Bye May 1st?, Accessible #HESM, Redesigned in #HigherEd, Insta Pandora & TikTok News

In this week’s issue: Investigations over social media accessibility in higher ed, Instagram game, Redesigned Website at Boise State, Admissions Change and more


Higher Ed Website Redesign Stories: Bucknell University by Heather Johns

Higher Ed Website Redesign Stories: Bucknell University by Heather Johns

Bucknell University launched its newly redesigned website in August 2019. When I heard about it, I reached out to Heather Johns, Interim Chief Communications Officer at Bucknell to see if she would share the higher ed website redesign story behind this new site. So, you can find out more about this project and some of […]


Newsletter: Words on the Web, Plain English, Instagram Saves & New Restrictions on Social Media Ads

Newsletter: Words on the Web, Plain English, Instagram Saves & New Restrictions on Social Media Ads

In this week’s issue: Fewer Words, Instagram Saves, Restrictions on Facebook Ads and more


Why and how to present at higher ed marketing conferences

Why and how to present at higher ed marketing conferences

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. What’s preventing you from submitting a conference proposal? What is the biggest reason for NOT […]


Newsletter: Storytelling to Inspire Action, Design for Low Vision, Social Media Voice, Snapchat Millionaire and Text Reminder Fail

Newsletter: Storytelling to Inspire Action, Design for Low Vision, Social Media Voice, Snapchat Millionaire and Text Reminder Fail

In this week’s issue: Cropped Image Lawsuit, Audit Social Media, Higher Ed Vlog, Prof on Instagram and More


Newsletter: Infringement Suit, Facebook Ads, Instagram Story AR Effects How-To & Social Media Conference CFP

Newsletter: Infringement Suit, Facebook Ads, Instagram Story AR Effects How-To & Social Media Conference CFP

In this week’s issue: Infringement Suit over YouTube Video, Advertising on Facebook, Create Instagram Story AR Effects, Speak at the Higher Ed Social Media Conference.


Newsletter: Navigation on Higher Ed Websites, Screen Reader Design, Google’s Update, Social Media and Present at HESM19!

Newsletter: Navigation on Higher Ed Websites, Screen Reader Design, Google’s Update, Social Media and Present at HESM19!

In this week’s issue: Better websites in higher education, designing for screen readers, social media campaign, Instagram Design Studio and More


Newsletter: 2019 Prospective Students Research, Pop, Social Media & Instagram Ads

Newsletter: 2019 Prospective Students Research, Pop, Social Media & Instagram Ads

In this week’s issue: social media do’s and don’t’s, Instagram, advertising and more


Newsletter: 2019 E-Expectations Findings for Social Media, Accessible PDFs, Website Chaos, Video & More

Newsletter: 2019 E-Expectations Findings for Social Media, Accessible PDFs, Website Chaos, Video & More

In this week’s issue: top social media platforms for prospective college students, how to make accessible PDFs, Video and More