12-session On-Demand


2016 Higher Ed Social Media Conference

What will help you “win” social media for higher ed in 2017?

  • Are you in charge of social media at your school?
  • Do you spend more time on Facebook, Snapchat, Instagram, Twitter and/or LinkedIn than you do in meetings on campus?
  • Do you smile (or cry, sing or even jump) each time Facebook, Snapchat and Instagram announce new features?
  • Do you wonder how to measure your social media efforts?
  • Have you tried paid social yet?

This conference, now available on-demand, was designed for you: it is all about social media in higher ed, only about social media in higher ed and includes 12 sessions of 10 minutes each.

It is THE annual online event for higher ed social media professionals and teams.

The next edition will take place on December 1st, 2017. The call for proposals will open in September.


Want to watch the #HESM16 Conference sessions?

If you previously registered and paid your registration fee, LOG IN! to access the recordings and handouts.

If you didn’t attend the conference live, buy a $400 on-demand 12-month pass now and get unlimited access to the:

  • 12 session recordings
  • handouts (PDF)
  • Audio recording of the general Q&A Session

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Register Now
  •  On-Demand
  •  Registration fee: $500 $400

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2016 Higher Ed Social Media Conference Program

This online conference, now available on-demand, offers 12 focused sessions of 10 minutes each and a general session Q&A at the end.
Check out the Storify to see the photos and some of the tweets.

What prospective students REALLY want to talk about on social media
Dr. Corie Martin, Director, Web Services & Digital Marketing – Western Kentucky University

Is your institution doing all it can to strategically reach prospective students during the yield period? Do you use the right media and messaging? In 2015, Dr. Corie Martin completed a research study on admissions and marketing recruitment outreach activities. She observed thousands of student interactions within university social media communities. In this session, she will share the results of this academic research. You’ll learn what was really important to students according to this study and how your team can prepare for the next generation of prospective students.

Creating A Commencement Experience That Resonates Using Social Media
Chris Barrows, Social Media and Mobile Products Coordinator – New York University

It’s challenging to create a sense of community on a non-traditional campus. At New York University, the Digital Communications Group launched #CongratagradNYU to build a stronger, more engaged digital and global community during commencement season. In this case study, Chris Barrows will explain how this social media campaign offers an immersive and interactive commencement experience for all students, faculty, family, and friends, regardless of their location. You’ll also find out more about the critical components of this campaign you can borrow to create similar momentum at your school.

10 Tips for Your 24 Hour Giving Challenge
Michelle Tarby, Director of Interactive Content Strategy – Le Moyne College

Have you already run a 24-hour social media giving challenge at your school? These fun fundraising campaigns have become really popular at large institutions. In this session, Michelle Tarby will tell you how Le Moyne College successfully ran its first 24 hour giving challenge with a small budget, a tiny team and much fear of what the day could bring. You’ll also walk away with 10 practical tips to run your own 24-hour giving challenge at your school.

Breaking down silos: 5 reasons to collaborate with social media
Jes Scott, Social Media Coordinator – University of Victoria

Feeling pressure from your dean or manager to do more with social media? Don’t fall into the trap of creating new accounts! It’s hard to get people to pay attention online, especially when you start from scratch. In this session, Jes Scott will discuss five short case studies where UVic departments identified their goals and decided to work together instead of going solo on social media. She will also share tips to help you tame the urge to create more accounts at your school.

Snapping Together – Managing an Institutional Wide Snapchat Account
Tyler Thomas, Social Media & Content Manager – University of Nebraska

Snapchat is one of the most popular social media platforms for engaging with college students. But like any social platform it has its complexities and unique uses. In this case study, Tyler will explain why the University of Nebraska decided to create and manage just ONE account campus wide. You’ll learn how this Big Ten University rallied its large community around this single snapchat account – and how you can do it at your school no matter its size.

From 0 to 1000 in 24: Launching a Snapchat Account IRL
Meg Keniston, Associate Director of Marketing – St. Lawrence University

You’ve done your research, developed your strategy, claimed your handle, and are ready to launch a new social media account! What now? In this session, Meg Keniston will explain how St. Lawrence University drummed up tremendous excitement on and off campus the day they launched the University’s Snapchat account – and earned more than 1,000 followers within 24 hours.

When social networks compete, strategy wins
Jessica Leontarakis, Social Media Specialist – Princeton University

During the summer of 2016, Princeton Social Media planned a week-long Snapchat campaign to give incoming students a glimpse of their new home. Two days into the campaign Instagram launched its Snapchat competitor, Instagram Stories. In this session, Jessica Leontarakis will talk about the challenges and opportunities Instagram Stories presented and how initial experiments with the platform helped reshape Princeton University’s social media strategy for the 2016-2017 academic year.

One Instagram Account to Rule Them All
Andrea Limas, Social Media Strategist – University of San Francisco

Instagram is still full of possibilities for higher education. Whether you want to reach prospective students, current students, alumni or parents, it’s possible to reach them all through one Instagram account. In this case study, Andrea Limas will explain how USFCA use Instagram’s new Stories feature, an editorial calendar featuring campus-wide publishing themes, advanced analytics for business, audience driven hashtag campaigns, and strategically placed user generated content to provide a 360’ view of its community. You will also find out how you can integrate Instagram with your website, eNewsletters, digital signage, and even Snapchat.

An Easy Way (Really!) To Create Videos to Aid Your Social Media Efforts
Robert Bochnak, Director of Social Media – Harvard Business School Office of Alumni Relations

Videos are difficult to create, time-consuming, and expensive. But, social media videos don’t have to be that way. In this session, Robert Bochnak will explain how he used PowerPoint, user-generated alumni content, and royalty-free music to create a series of simple videos viewed more than 16,000 times on Instagram and Facebook over the past year. You’ll learn how he created these videos and how they have evolved over time.

Social? Camera? Action! 10 lessons learned for Facebook Live & Periscope
Tiffany Broadbent Beker, Web Developer & Social Media Coordinator – William & Mary

Looking for new and interesting ways to showcase your great campus, faculty, staff, and students? Facebook Live and Periscope can help. Live social video offers a way to interact with your entire community – in real time – on popular existing platforms like Facebook and Twitter. In this session, Tiffany Broadbent Beker will explore William & Mary’s forays into Facebook Live and Periscope from faculty expert interviews to campus tours. She will also share 10 lessons learned for live social video.

Reaching Your Audience at a Small(er) Institution
Abby Meyer, Social Media Specialist – University of Nebraska Medical Center

At a big university, quality social content can go a long way organically. But, it’s another story when you don’t have a huge student population. For smaller schools, sometimes organic reach isn’t strong enough to see the results you want. In this session, Abby Meyer will show you how boosted content and paid ads helped UNMC exceed reach and engagement expectations on Facebook while accomplishing a high return on investment. You will also learn the importance of accurately targeting your audience for this paid content – something that was so crucial to UNMC’s success.

Beyond Likes & Followers: 5 Metrics That Matter
Dr. Liz Gross, Social Media Measurement Instructor – Higher Ed Experts

We don’t lack social data, but many of us are stuck with what to do with the masses of data we have. In this session, Dr. Liz Gross will review 5 metrics that can help you assess the effectiveness of your social media efforts, refine your content and publishing strategy, and measure engagement. You’ll learn where to find all of these metrics available for free in popular social platforms and third-party software – but often hidden.

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Higher Education Social Media Conference Faculty

Dr. Corie Martin, Creative Web Services Manager, Western Kentucky University

Dr. Corie Martin is the Director of Web Services and Digital Marketing for the Western Kentucky University Division of Public Affairs.

Her office oversees Web content and marketing initiatives as well as WKU’s award-winning social and interactive media programs.

Martin has presented her work nationwide as a respected voice in the higher education web and social media community. Her work has been featured in The Journal of Higher Ed Web Professionals, University Business Magazine, and Forbes.com.

Martin holds a doctorate in Postsecondary Educational Leadership.

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Chris Barrows, Social Media and Mobile Products Coordinator - New York University

Chris Barrows is a higher education professional (NYU) with over 8 years of experience in digital marketing, social media and technology.

He is also the host of the Why I Social podcast and the chairperson of the eduWeb Digital Summit.

He also recently launched Snapchat.Education with his eduWeb co-chair, Joel Renner, to help share how higher education professionals are using Snapchat at their institutions.

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Michelle Tarby, Director of Interactive Content Strategy - Le Moyne College

Michelle currently serves as the Director of Interactive Content Strategy at Le Moyne College in Syracuse, NY where she oversees all facets of the College’s online presence.

She has over twenty years experience in leading educational institutions, for-profits, not-for-profits, and businesses through all phases of strategy, design, development, implementation and benchmarking.

She has served on the planning committee of the HighEdWeb conference since 2004, spoken at previous Higher Ed Analytics conferences, as well as served as a member of the Penn State University Web Conference planning committee. You can read her blog or follow her on Twitter @tarbym.

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Jes Scott, Social Media Coordinator - University of Victoria

Jes Scott is the Social Media Coordinator at the University of Victoria. UVic is located on an island off the west coast of Canada.

In her role at UVic, Jes develops and implements an overall social media strategy for the university. She is also working on building a collaborative environment with departments across campus to help them use social media effectively. Although this coordinator position was created less than a year ago, she’s worked UVic for over ten years.

Jes has a masters of Communication from Simon Fraser University. Her thesis explored how social media users negotiate self-censorship when advocating for social and political change. She is also an alum of Higher Ed Experts’ professional certificate programs in social media marketing for higher ed and social media measurement for higher ed.

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Tyler Thomas, Social Media & Content Manager - University of Nebraska–Lincoln

Tyler builds award-winning brand engagement via social media communications for the “BIG RED” brand leading the social media content creation, curation and deployment and engagement strategies for the University of Nebraska.

He serves as an on-campus consultant assisting colleges, departments and affiliates in developing and maintaining their own social media programs and chairs the UNL Social Media User Group of 200+ social media managers from across the University of Nebraska system.

He is also a self-proclaimed foodie and recently published a book on the history of Nebraska Beer. Follow him on Twitter at @TylerAThomas.

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Meg Keniston, Associate Director of Marketing - St. Lawrence University

Meg Keniston is the associate director of marketing at St. Lawrence University, which also includes managing the University’s central social media accounts.

She works with colleagues across campus to develop and hone their department’s social media strategies and also manages a team of 10 volunteer students who work tirelessly to make sure St. Lawrence’s presence resonates with prospective and current students.

She and her students developed one of the first student-run Instagram accounts, @herewegosaints, earning St. Lawrence national recognition and awards. She has presented at numerous conferences including SUNYCUAD, Confab Higher Ed, the 2013 Higher Ed Social Media Conference.

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Jessica Leontarakis, Social Media Specialist - Princeton University

Jessica Leontarakis is a social media professional with seven years of experience in content development and storytelling, community management, crisis communication, and digital analytics.

Before joining Princeton, she was the community manager at NewYork-Presbyterian Hospital in Manhattan where she co-founded the social media program. For over four years, she worked closely with patients, families, physicians, staff and senior leadership to share their stories.

Prior to the hospital, Jessica served the City of New York under the Bloomberg Administration for two years, overseeing online communications and social strategy for the Department of Education. Jessica is a graduate of Albion College (Michigan) with a bachelor’s degree in Economics and Management.

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Andrea Limas, Social Media Strategist - University of San Francisco

Andrea navigates the ever-evolving world of digital media to humanize brands and connect people.

She started her digital media career in San Francisco’s fast-paced start-up world where she learned traditional communication skills for a tech-based world. Now, in higher education, she’s joined USFCA to re-energize the university’s social media approach and drive a compelling story into the hands of an inspired generation.

She uses her digital and communication background to strategize all things social media from content and channel strategy to building loyal audiences. You can follow her on Twitter at @aniLimas.

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Robert Bochnak, Director of Social Media - Harvard Business School Office of Alumni Relations

Robert Bochnak is the Director of Social Media for the Harvard Business School’s Office of Alumni Relations.

In this role, he manages social media channels—Twitter, Facebook, LinkedIn, and Instagram—for the school’s alumni office and since January 2013 he has helped the school generate more than 50,000 individual alumni interactions via Twitter, Instagram, and Facebook.

Robert is also the author of “Social Media Matters,” a blog about social media and higher education, and is the former writer and editor of “GradMatters,” the Blog for the Tufts University Graduate School of Arts and Sciences. Robert holds a Master of Arts degree from the Tufts University Graduate School of Arts and Sciences and a Bachelor of Arts degree from the University of Massachusetts-Amherst

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Tiffany Broadbent Beker, Web Developer & Social Media Coordinator, College of William & Mary

Tiffany Broadbent Beker is the Social Media Coordinator for William & Mary and a Web Developer with University Communications.

Her duties range from developing for the university’s web presence to overseeing W&M’s social media accounts and leading W&M’s Social Media Users Group (SMUG).

She has presented at conferences including HighEdWeb, CASE Social Media & Community, Higher Ed Experts’ Higher Ed Social Media Conference, and the College Communicators Association of Virginia and the District of Columbia. She also serves as a social media resource and advocate for offices and student organizations across the W&M campus.

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Abby Meyer, Web Content/Social Media Specialist - University of Nebraska Medical Center

Abby Meyer is the Web Content/Social Media Specialist in the Public Relations Department at the University of Nebraska Medical Center.

She leads all social content creation, strategy and execution for UNMC’s primary platforms. She also counsels college and departmental social media managers on best practices for their own platforms.

She began her career in digital media at advertising agencies and a photo/video studio, working in video production and social media with national brands. Abby earned her Bachelor’s Degree in Advertising and Public Relations from the University of Nebraska-Lincoln, and is currently pursuing her Master’s Degree in Integrated Media Communications at UNL.

You can follow her on Twitter at @AbbyElisabeth25.

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Dr. Liz Gross, Social Media and Market Research Strategist

Dr. Liz Gross is a Social Media and Market Research Strategist for a federal student loan servicer. She was responsible for launching the company’s social media presence, and now manages the social media program in addition to all measurement of the company’s cross-channel marketing and communication. Liz is also a member of the Higher Ed Expert faculty, teaching Social Media Measurement for Higher Ed.

Liz received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education from Cardinal Stritch University. Her dissertation research examined the relationship between communication methods and the frequency and content of college student interactions with faculty. Liz holds a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point and a master’s degree in educational policy and leadership from Marquette University. She blogs at lizgross.net, and you can find her on Twitter at @LizGross144.

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Should I get the Higher Education Social Media Conference on-demand?

This on-demand conference is recommended for teams including:

What is included in my Conference access fee?

The access fee covers 1-year licensing and includes the following:

  1. A 1-year unlimited access to the recordings of all the 2016 presentations and the Q&A session – on-demand through links that we will provide to you.
  2. All session materials (slides handouts in PDF)

2015 Higher Ed Social Media Conference Recordings

If you previously registered and paid your registration fee, LOG IN! to access the 2015 recordings

Big Picture: Social Media from the VP-level
Rachel Reuben, Principal- Rachel Reuben Consulting

Social media can be exciting, thrilling, rewarding, and quite time-consuming when you are in charge of it for your school. So, where does it fit in the big picture for your institution? In this presentation, Rachel Reuben will draw from her previous experiences as a vice president of Communications at Colgate University and associate vice president for marketing communications at Ithaca College to give you insight into social media as seen by senior administration. You’ll also learn some tips and tricks to better communicate your social media-related ideas, wins and needs to senior decision makers.

Creating Community Amongst Social Media Managers
Chris Barrows, Social Media, and Mobile Products Coordinator- New York University

It’s never easy to bring social media managers together no matter the size of your institution.
In this presentation, Chris Barrows will share his experience creating and managing NYU social media ambassador group. You’ll learn how to create your own community, effectively communicate with your group and ensure long-term success.

Inside the mind of students and alumni online to win social media engagement
Tracy Playle, Director & Content Strategist – Pickle Jar Communications Ltd (UK)

Do your social media accounts suffer from a lack of engagement? Many do and the culprit is usually: either content or a misunderstood audiences. In this presentation, Tracy Playle will show how to use Charlene Li and Josh Bernoff’s social technographics profiling tool (amongst others) to help get deeper into the minds of students and alumni. You’ll learn how to plan more effective social media activity, manage everybody’s expectations in terms of engagement and measure that engagement.

Can’t-Miss Tips for Social Media Community Building and Engagement
Robert Bochnak, Assistant Director, Alumni Marketing and Communications – Harvard Business School

Harvard Business School’s Alumni Office has generated over 25,000 unique interactions with alumni via Twitter, Facebook, and Instagram. In this case study, Robert Bochnak will explain how the “Identify-Engage-Leverage” approach made it all possible. You’ll also learn how to apply HBS’s model at your school.

#BuckeyeLove: More than a Hashtag, A Winning Fundraising Campaign
Lauren Boyd, Multimedia specialist – The Ohio State University

When Ohio State asked its social media followers to share their #BuckeyeLove stories around Valentine’s Day in 2014, it was a hit. So, in 2015, the university created an even bigger, university-wide social media campaign in partnership with the annual giving office. In this case study, Lauren Boyd will explain how she worked with several social media partners on campus to create a university win — telling research and academic stories through a fun hashtag with a subtle giving spin. You’ll also learn how this strategy is now going to be used for future campaigns.

Facebook’s Not Dead! How to Create and Foster a Facebook Group
Chelsey Rovesti, Manager of Social Media- Point Park University

While prospective students aren’t sharing much of their personal details on Facebook (Mom, Dad, and Grandma are watching, right?), Millennials and Generation Zers still use Facebook to connect with potential classmates and get a feel for the campus. In this presentation, Chelsey Rovesti will discuss how to create a successful “Class of” Facebook group for your prospective students. You’ll learn how to involve key campus stakeholders, recruit and train current students and staff, promote your group and other winning tactics to create a positive environment for students to connect.

Periscope Case-study: Lessons Learned from #DukeSocial’s first ‘Scopes
Dominique Benjamin, Digital & Social Media Specialist- Duke University

Is your school on Periscope yet? Should it be? It might be too early to decide, but it’s never too late to learn more about this new live-streaming mobile platform. In this presentation, Dominique Benjamin will share a case study of Duke’s first Periscope experiments. You’ll learn how to evaluate the platform for your own, the type of content that works best on this new platform and other lessons learned at Duke.

10 Solutions to Snapchat Struggles
Candace Nelson, Senior Writer & Social Media Editor – West Virginia University

If your school is on Snapchat, you’ve learned the hard way that the social media platform doesn’t make it easy for universities. Who hasn’t suffered from failed geofilter submissions, banned third-party apps and lack of text space? In this presentation, Candace Nelson will take you through 10 challenges universities may face with Snapchat and share how they were tackled at WVU. You’ll get tips and tricks to take your university’s Snapchat account to the next level.

Crowdsourcing Your Social Media Content
Tiffany Broadbent Beker, Web Developer & Social Media Coordinator – William & Mary

Countless pieces of content are generated online every day – and some of those tidbits are of direct interest to the audiences at your institution. In this presentation, Tiffany Broadbent Beker will share a case study about William & Mary’s community-run “Life@W&M” Instagram account. You’ll learn how to harness the power and authentic voice of your community (and save yourself some time) by handing over content creation to others.

Using Humor Effectively in Social Media
Kate Post, Digital Media Specialist – California State University, Chico

Humor can be an incredible tool for building active and engaged social media communities – when used right. There’s a fine line between humor that resonates with campus audiences and humor that undermines the seriousness of your official university communications. In this presentation, Kate Post will walk you through this line. You’ll learn how to find the right tone on social media for your brand, give your channels a personality and write humorous posts.

Putting Out Fires Without Causing a Flood
Nina Sossen, Director of Social Media- University of Massachusetts Amherst

Campus emergencies, controversial events, and even a single snowflake can quickly turn your social media landscape into chaos. When a “crisis” hits, students, parents, faculty, alumni, news media and observers all rush to social media and create a jumble of comments, questions, and rumors. In this presentation, Nina Sossen will explain how to effectively listen to the conversation and when and how to use campus social media to respond. You’ll also learn how to quell the chaos and provide accurate and concise information, all while maintaining the university’s brand and respecting the community’s right to free speech.

Hacked: Lessons Learned from a highly visible Facebook page hack
Nikki Sunstrum, Director of Social Media- University of Michigan

In August 2015, three of University of Michigan’s most popular Facebook pages were hacked. Malicious posts were published on the Michigan Football, Michigan Basketball, and Michigan Athletics Facebook pages. The UMSocial team had to act quickly and diligently to recover from the hack. In this case study, Nikki Sunstrum will explain how her team managed the 12-hour aftermath before full control was regained. You’ll also learn how to be proactive and protect your social properties from similar attacks.

2014 Conference Conference Recordings

If you previously registered and paid your registration fee, LOG IN! to access the 2014 recordings

Higher ed social media: Latest trends & next big things
Cara Rousseau, Digital & Social Media Strategy Manager at Duke University

Innovation in higher ed social media never stops. In this presentation, Cara will give you a fast-paced overview of the latest social media trends and strategies used in higher education. From post-Facebook conversations to brand ambassadors and “trendjacking,” you’ll take away lots of ideas and practical information to try at your school.

Listen, respond, and take action: Using resources you have to reach students and your goals
Corie Martin, Creative Web Services Manager at Western Kentucky University

How do you use social media to engage students during their college search process? Do you simply share information, or do you invite student feedback? Relationships that you establish early on can encourage your students to enroll and persist at your institution. In this presentation, Corie Martin will explain how you can use the resources you already have in place to create a winning social media student service program for both new and existing students to help meet enrollment goals, excite students, and get the job done.

#FollowTheLeader: Best practices in social media for higher education presidents, provosts, deans & VPs
Dan Zaiontz, Marketing Professor & Special Projects Coordinator at Seneca College

Is your college president on social media yet? Do you wish s/he was doing a better job at it? After conducting a major research study including more than 20 confidential interviews with Canadian and American university and college presidents, Dan Zaiontz wrote the book that will help you get your leader there: “#FollowTheLeader: Best Practices in Social Media for Higher Education,” to be published by mStoner Media in December 2014. In this presentation, he will share best practices in social media engagement by higher education leaders and a few recommendations for strategic advisors in assisting leaders to do social media right.

10 steps to successfully launch a social media ambassador program
Sandra Ordonez, Assistant Director of Social Media at St. John’s University

Don’t have a social media ambassador program yet? Want to revamp yours? In this presentation, Sandra Ordonez will tell you how to launch a Social Media Ambassador Program for your department with 10 effective steps. She’ll explain how to get your social media ambassadors to create social content, promote and attend events, as well as assist with the growth of your social media following.

Building your programs searchable reach: Using social media to help in searchability and findability.
Andrew Smyk, Program Coordinator at Sheridan College

How to use simple strategies for web and social media content to help build your programs reach and findability? In this presentation, Andrew Smyk will explain how social media content can help promote your academic program and help potential students find your program. You’ll also learn how to be selective with cross posting content and use multiple social media streams to create an opportunity for potential students to stumble across your program.

Surprise & Delight: How to build engagement when they least suspect it
Tyler Thomas, Social Media Specialist at University of Nebraska–Lincoln

Our audiences are busy, have strong ‘baloney detectors’ and are often inundated with information. The Surprise & Delight tactic allows your brand to enter the conversation and build positive sentiment without your audience even knowing it. In this presentation, Tyler will introduce you to the ins and outs of this tactic from the simplest Surprise & Delight social situations to more advanced campus wide initiatives that make a huge splash.

Social media success story: How U of G overcame the “We Don’t Do Stupid” Generation.
Angi Roberts, Information Services Manager at the University of Guelph

This generation of prospective students belong have always been bombarded with savvy marketing campaigns. They’re a tough audience to crack. They don’t do stupid. In this presentation, Angi will tell you how the integrated campaign to hand-deliver admissions letters launched last spring helped wow students. You also find out how you can make these students your fans, influencers and marketers by giving them what they want: something remarkable.

Facebook Case-Study: Far from dead for incoming students and current parents
Kat Hasenauer Cornetta, Assistant to the Dean of Students for Programs, Communications & Technology at Boston University

Survey after survey and article after article, the demise of Facebook as a communication platform for students is announced everywhere. At Boston University, the Dean of Students Office had begun to buy into the idea that students were straying away from Facebook to get information or interact with their community. Yet, after being asked to collaborate on two new Facebook properties, Kat Hasenauer Cornetta was surprised to witness the most engagement she had ever seen in 8 years of managing Facebook for her division. In this presentation, Kat will share details on the audience research and strategy leading to this success story as well as lessons learned in managing communities of incoming students and current parents.

Instagram case-study: “Thanks for the #NazMoveIn memories”
Alicia Nestle, Assistant Director-Multimedia and PR at Nazareth College

From Orientation weekend to Labor Day weekend, Nazareth College asked students to capture their first few weeks of school and show their school pride by taking part in the #NazMoveIn Instagram Challenge. The Challenge encouraged incoming freshmen and transfers to feel connected via the Nazareth College social community, while providing the College an opportunity to crowdsource and curate authentic photos taken by Nazareth students. In this case-study, Alicia Nestle will present the strategic goals, dynamics, lessons learned and results of this Instagram challenge.

Instagram case-study: The #LifeAtCentral Challenge
Rachel Esterline Perkins, Associate Director of Public Relations and Social Media at Central Michigan University

In its inaugural year in 2013, CMU’s #LifeAtCentral Instagram Challenge reached 47,500+ people with 120,000+ impressions, and increased followers by nearly 40 percent in one month. In this presentation, Rachel Esterline Perkins will review the successes and challenges of running a month-long photo-a-day challenge at a large university. She will also explain how the challenge evolved after the first year to encourage further growth and engagement in its 2nd edition in October 2014.

Facebook promoted posts and Twitter ads: Is it worth it?
Julie Winch, Social Media Director at Emory University

To promote, or not to promote? That is always the question. Promoting your posts on Facebook or Twitter can sometimes give you hundreds more likes and shares than organic posts , and other times it’s a total waste of money. What does promoting your post really give you – impressions or engagement? Can you accomplish both? In this session, Julie Winch will help you find the best bang for your buck when it comes to boosting your social posts.

It’s time to venture into the world of Tumblr
Stephanie Leishman, Social Media Strategist at MIT

Have you stepped into the wonderful world of Tumblr yet? Tumblr is not another Facebook and works very differently. In this presentation, Stephanie Leishman will tell you what’s different and how you should approach this platform. You’ll learn the basics of Tumblr for higher ed and find out how to reach a younger demographic through several case studies.

Snapchat won’t bite: Why your university should give Snapchat a try
Tony Dobies, Senior Writer at West Virginia University

Don’t fear Snapchat! It can be a powerful tool in higher ed. WVU wasn’t the 1st university to start, but did its homework. In this presentation, Tony Dobies will explain how WVU launched its Snapchat account and how it has used it so far for football games, presidential snaps & campus visits.

Photo Friday: Your website can be more social than you think
Lori Packer, Web Editor at the University of Rochester

Every Friday for more than five years, the University of Rochester has turned over the large photos on its homepage to the People: students, faculty, staff, alumni, and parents. In this presentation, Lori Packer will tell you all about the goals, dynamics and results of Photo Friday, so you can make the case for publishing social user-generated content on YOUR school website, too.

More than just a #: How hashtags can take your event from good to great
Tiffany Broadbent Beker, Social Media Coordinator and Web Developer at the College of William & Mary

Hashtags are associated with nearly every marketing campaign nowadays, but are they actually useful? More than just a trendy # symbol, hashtags can create conversations and buzz long before an event starts and help them continue after the last participant has left. Are you using this marketing and social media tactic effectively for your organization and its events? In this presentation, Tiffany Broadbent Beker will explore how to create a great hashtag, how to publicize it, and some of the best ways to showcase it before, during and after your event using examples from W&M’s 2014 admission and commencement programs.

2013 Conference Recordings

If you previously registered and paid your registration fee for the 2013 edition, LOG IN

  1. Social content strategy for crazy times: Make content more social
    Ma’ayan Plaut, Social Strategy and Projects Manager at Oberlin College

    New change to a social platform? It’s no time to rethink your social media strategy; stick to your content strategy and all will be fine. Re-center yourself with the mantra “Make content more social” — an attempt to proactively create, host, and share more social stories. In this session, Ma’ayan will show you how moving horizontally rather than vertically through your social spaces allows for more seamless and integrated social experience, with an emphasis on telling your best story, aided by the tools you have at your disposal.
  2. As easy as herding squirrels: Coordinating social media across your campus
    Tiffany Broadbent Beker, Social Media Coordinator at College of William & Mary

    How do you support and coordinate 500 social media accounts managed by hundreds of people scattered in different units across your campus? In this session, Tiffany will share College of William & Mary’s secret recipe to tackle this challenge. She will explain how a social hub and a social media users group can also help tame your school’s nuts-loving Social Media Beast.
  3. Thinking outside the box when curating social media content
    Erika Fields, Web Content Communications Director at Wellesley College

    Curating content for several social media outlets on a wide range of topics and programs can be time consuming, overwhelming and frustrating. You understand social media inside out, but do you know as much about every single program or initiative implemented at your school? In this session, Erika will share the lessons learned on her professional journey to an educated social media strategy by relying on the content experts at her school.
  4. When social media IS the crisis
    Jaime Hunt, Director of Web Strategy and Interactive Media at Radford University
    Monitoring and responding to social media is a necessary component of any crisis communication plan. But, when tempers rise, social media can become its own crisis, risking damaging your institution’s reputation. In this session, Jaime will share lessons learned from Radford University’s experience dealing with social media during an on-campus crisis.
  5. How your academic departments can use social media to connect with the right students
    Andrew Smyk, Program Coordinator at Sheridan College
    Simple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months. In this session, Andrew we will go over how to develop, launch and maintain a cross-channel recruitment and admissions strategy to increase enrollment and recruit highly motivated and focused students for an academic program. This is not an exercise in filling seats, but a way to get the type of student your academic departments want in their programs.
  6. Boosting social media engagement with gamification
    Bryan Fendley, Director of Academic Computing at the University of Arkansas at Monticello
    Not sure if gamification should be a part of your social mix? Take ten minutes to see why gamification works to boost social media marketing by improving engagement. In this session, Bryan will show who uses gamification in higher ed with success, what legal issues you should know before starting a gamified campaign and the tools you can use to help you get started.
  7. Optimizing images for Facebook, Twitter and beyond
    Lisa Sherrodd, Website Strategist at University of Wyoming
    A picture is worth a thousand words, right? If you work in social media, you know how true this statement is. In this session, Lisa will tell you how to make your images appear the best on social media platforms. You will learn why paying attention to optimizing graphics for social media is worth your time and leave with practical tips on sizing, image platform and using text in graphics for a professional look and feel.
  8. Instant success: Making Instagram social for your institution
    Meg Bernier, Assistant Director Social Media at St Lawrence University

    Do YOUR students love Instagram too? We used Instagram to break through and connect with our audience; in less than a year, it has become our most engaging platform for students, younger alumni and prospective students. Learn about how we’ve made the platform work for us and why our second Instagram account is becoming even more popular than the first.
  9. Get schooled: LinkedIn University pages
    Jaclyn Vetrano, Web & Social Media Coordinator at Genesee Community College

    LinkedIn has launched LinkedIn University Pages to focus on engaging students and helping them find a job after graduation through a strong alumni connection. Beyond strengthening your school’s brand, LinkedIn University allows you to capture student life through photos, videos, and galleries, as well as share news and respond to questions from prospective students. In this session, Jaclyn will help you learn how to maximize your space on LinkedIn University and offer some tips for collaboration to maximize content.
  10. Connecting colleges through Google+
    Cara Rousseau, Social Media Strategy Manager at Duke University

    Still think Google+ is a ghost town? Think again. Colleges and universities use Google+ in different ways to reach prospective students, connect faculty to media outlets and improve search engine optimization. In this session, Cara will explain how Duke has incorporated Google+ into an overall social media strategy and explain what differentiates Google+ from other social platforms.
  11. A new perspective on social media reporting
    Alaina Wiens, Web Content Strategist at University of Michigan-Flint

    Good conversations make for good interactions on social media. Good content leads to higher engagement and happier communities. So, which conversations and topics are getting traction across social platforms? What matters to your audience? In this presentation, Alaina will share steps to creating a conversation-driven social media report. With the right data, you’ll be able to identify which topics, no matter the type of post, are resulting in the most engagement.
  12. Social media, Google Analytics and SEO: Assessing social media
    Joshua Dodson, Web & SEO Analyst at EKY and Analytics Instructor at Higher Ed Experts

    How does Social play into the bigger picture of what your institution wants to achieve with its marketing and communications? Do you know what results you get from Facebook? Do you know what you want Twitter to accomplish for you? In this session, Joshua will talk about how you can use Google Analytics to examine the effects of social media and will explain social media’s connection to larger search engine optimization goals.

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    Want to watch the Higher Education Social Media Conference?


Still have questions? Contact Karine Joly at karine@higheredexperts.com

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