Higher Education Social Media Conference

3.5-hour Online Event


What will help you “win” social media for higher ed in 2015?

#HESM 2013 Conference

  • Are you in charge of social media at your school?
  • Do you spend more time on Twitter, Facebook, Instagram and/or LinkedIn than you do in meetings on campus?
  • Do you smile (or cry, sing or even jump) each time Facebook, Twitter and Instagram announce new features?
  • Have you tried SnapChat or Hyperlapse yet?

This online conference is designed for you: it is all about social media, only about social media with 10-minute sessions, and we need YOU to make it a success for the 2nd consecutive year.

This conference is THE annual online event for higher ed social media professionals and teams.

So, why not present this year to get a chance to gain visibility as a higher ed social media professional, share your expertise or success stories and learn more from your peers in the process?

Submit a proposal for a 10-minute session by October 8, 2014 to get a chance to be featured in the 2nd edition of the Higher Ed Social Media Conference (check out last year’s program to get inspired and make sure you don’t submit something we already covered)

Dec 03, 2014
(11AM - 2:30PM ET)
Rain Date: Dec 10, 2014
Register Now

Total fees: $400

Register by Nov 07, 2014

2nd Higher Ed Social Media Conference Call for Proposals

Should I attend the Higher Education Social Media Conference?

Definitely, if you are a:

What is included in my Conference access fee?

The fee is for a single computer/audio connection with an unlimited number of attendees watching the live online event.

It includes the following:

  1. 1 connection to the live event scheduled over 3.5 hours on December 3, 2014- the audio is done via voice over IP or teleconference
  2. A 1-year unlimited access to the recordings of the sessions on-demand through a link that we will provide to you.
  3. All session materials (slides handouts in PDF)

If the conference cannot be held (due to unforseen events) on its scheduled date, it will be rescheduled on its rain date: December 10, 2014.

2013 Conference Recordings

If you previously registered and paid your registration fee for the 2013 edition, LOG IN

  1. Social content strategy for crazy times: Make content more social
    Ma’ayan Plaut, Social Strategy and Projects Manager at Oberlin College

    Maayan_PlautNew change to a social platform? It’s no time to rethink your social media strategy; stick to your content strategy and all will be fine. Re-center yourself with the mantra “Make content more social” — an attempt to proactively create, host, and share more social stories. In this session, Ma’ayan will show you how moving horizontally rather than vertically through your social spaces allows for more seamless and integrated social experience, with an emphasis on telling your best story, aided by the tools you have at your disposal.
  2. As easy as herding squirrels: Coordinating social media across your campus
    Tiffany Broadbent Beker, Social Media Coordinator at College of William & Mary

    Tiffany Broadbent BekerHow do you support and coordinate 500 social media accounts managed by hundreds of people scattered in different units across your campus? In this session, Tiffany will share College of William & Mary’s secret recipe to tackle this challenge. She will explain how a social hub and a social media users group can also help tame your school’s nuts-loving Social Media Beast.
  3. Thinking outside the box when curating social media content
    Erika Fields, Web Content Communications Director at Wellesley College

    Erika FieldsCurating content for several social media outlets on a wide range of topics and programs can be time consuming, overwhelming and frustrating. You understand social media inside out, but do you know as much about every single program or initiative implemented at your school? In this session, Erika will share the lessons learned on her professional journey to an educated social media strategy by relying on the content experts at her school.
  4. When social media IS the crisis
    Jaime Hunt, Director of Web Strategy and Interactive Media at Radford University
    Jaime HuntMonitoring and responding to social media is a necessary component of any crisis communication plan. But, when tempers rise, social media can become its own crisis, risking damaging your institution’s reputation. In this session, Jaime will share lessons learned from Radford University’s experience dealing with social media during an on-campus crisis.
  5. How your academic departments can use social media to connect with the right students
    Andrew Smyk, Program Coordinator at Sheridan College
    Andrew SmykSimple communication strategies and social media tools can help maintain student enthusiasm for enrolling in your program and keeping applicants engaged through the “out of sight, out of mind” summer months. In this session, Andrew we will go over how to develop, launch and maintain a cross-channel recruitment and admissions strategy to increase enrollment and recruit highly motivated and focused students for an academic program. This is not an exercise in filling seats, but a way to get the type of student your academic departments want in their programs.
  6. Boosting social media engagement with gamification
    Bryan Fendley, Director of Academic Computing at the University of Arkansas at Monticello
    Bryan FendleyNot sure if gamification should be a part of your social mix? Take ten minutes to see why gamification works to boost social media marketing by improving engagement. In this session, Bryan will show who uses gamification in higher ed with success, what legal issues you should know before starting a gamified campaign and the tools you can use to help you get started.
  7. Optimizing images for Facebook, Twitter and beyond
    Lisa Sherrodd, Website Strategist at University of Wyoming
    Lisa SherroddA picture is worth a thousand words, right? If you work in social media, you know how true this statement is. In this session, Lisa will tell you how to make your images appear the best on social media platforms. You will learn why paying attention to optimizing graphics for social media is worth your time and leave with practical tips on sizing, image platform and using text in graphics for a professional look and feel.
  8. Instant success: Making Instagram social for your institution
    Meg Bernier, Assistant Director Social Media at St Lawrence University

    Meg_BernierDo YOUR students love Instagram too? We used Instagram to break through and connect with our audience; in less than a year, it has become our most engaging platform for students, younger alumni and prospective students. Learn about how we’ve made the platform work for us and why our second Instagram account is becoming even more popular than the first.
  9. Get schooled: LinkedIn University pages
    Jaclyn Vetrano, Web & Social Media Coordinator at Genesee Community College

    Jackie_VetranoLinkedIn has launched LinkedIn University Pages to focus on engaging students and helping them find a job after graduation through a strong alumni connection. Beyond strengthening your school’s brand, LinkedIn University allows you to capture student life through photos, videos, and galleries, as well as share news and respond to questions from prospective students. In this session, Jaclyn will help you learn how to maximize your space on LinkedIn University and offer some tips for collaboration to maximize content.
  10. Connecting colleges through Google+
    Cara Rousseau, Social Media Strategy Manager at Duke University

    Cara RosusseauStill think Google+ is a ghost town? Think again. Colleges and universities use Google+ in different ways to reach prospective students, connect faculty to media outlets and improve search engine optimization. In this session, Cara will explain how Duke has incorporated Google+ into an overall social media strategy and explain what differentiates Google+ from other social platforms.
  11. A new perspective on social media reporting
    Alaina Wiens, Web Content Strategist at University of Michigan-Flint

    Alaina WiensGood conversations make for good interactions on social media. Good content leads to higher engagement and happier communities. So, which conversations and topics are getting traction across social platforms? What matters to your audience? In this presentation, Alaina will share steps to creating a conversation-driven social media report. With the right data, you’ll be able to identify which topics, no matter the type of post, are resulting in the most engagement.
  12. Social media, Google Analytics and SEO: Assessing social media
    Joshua Dodson, Web & SEO Analyst at EKY and Analytics Instructor at Higher Ed Experts

    Joshua DodsonHow does Social play into the bigger picture of what your institution wants to achieve with its marketing and communications? Do you know what results you get from Facebook? Do you know what you want Twitter to accomplish for you? In this session, Joshua will talk about how you can use Google Analytics to examine the effects of social media and will explain social media’s connection to larger search engine optimization goals.

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