The #highered Benchmarking Web Analytics Report – Dec 2014 [UK Edition]

What’s this benchmarking report?

Higher Ed Experts, the online school for digital professionals working in universities, has conducted several research studies on the use of Web Analytics in institutions of higher education since 2010.

In September 2014, Google Analytics launched 3 benchmarking reports allowing to compare the performance of your university website with its peers.

Report methodology

The data compiled for this monthly report was downloaded on January 2nd, 2015 from Google Analytics Benchmarking Reports.

The compiled, scrubbed and analyzed data spans from December 1st to December 31st, 2014 for the 7 GA buckets of 1,628 benchmarked universities websites.

What channels drive visitors to UK colleges & universities websites?

What channels drive NEW visitors to UK colleges & universities websites?

What devices are used to browse UK colleges & universities websites?

What devices are used by NEW visitors to browse UK colleges & universities websites?

How engaged are visitors of UK colleges & universities websites depending of the device they use?

How to access Benchmarking Reports in Google Analytics? [VIDEO]

Just follow this 4-minute screencast to set and access your segmented benchmarking reports for your website.

Want to use this graphics for your next presentation at work or at a conference?

Feel free to right click on our benchmarking graphics above and select “save as” to copy them on your desktop. We grant you the license to use use these benchmarking report graphics files as long as you don’t modify or edit them.

Looking for previous reports?

Sep 2014 Benchmarking Report – UK edition
Oct 2014 Benchmarking Report – UK edition
Nov 2014 Benchmarking Report – UK edition