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6th monthly Higher Ed Benchmarking Web Analytics Report
After publishing reports with August 2014, September 2014, October 2014, November 2014 and December 2014 data, we’re happy to share the 6th report.
Report methodology
The compiled, scrubbed and analyzed data spans from January 1st and 31st, 2015 for the 7 GA buckets of the 5 following countries:
- USA (2,966 benchmarked web properties)
- Canada (1,641 benchmarked web properties)
- UK (1,721 benchmarked web properties)
- Australia (1,168 benchmarked web properties)
- France (1,201 benchmarked web properties)
What channels drive visitors to US colleges & universities websites?
What channels drive NEW visitors to US colleges & universities websites?
What devices are used to browse US colleges & universities websites?
According to Higher Ed Experts 2013 survey on the State of the Mobile and Responsive Web in Higher Education (n=174), mobile phones were responsible for 9.3% of the total web traffic in 2012 and tablets for 3%.
What devices are used to browse CANADIAN colleges & universities websites?
What devices are used to browse UK colleges & universities websites?
What devices are used to browse AUSTRALIAN colleges & universities websites?
What devices are used to browse FRENCH colleges & universities websites?
What devices are used by NEW visitors to browse US colleges & universities websites?
How engaged are visitors of US colleges & universities websites depending of the device they use?
How to access Benchmarking Reports in Google Analytics? [VIDEO]
Just follow this 4-minute screencast to set and access your segmented benchmarking reports for your website.
Want to use this graphics for your next presentation at work or at a conference?
Feel free to right click on our benchmarking graphics above and select “save as” to copy them on your desktop. We grant you the license to use use these benchmarking report graphics files as long as you don’t modify or edit them.
Want to download or print this report?
You can print the 11-page PDF report.
Need more help to understand digital analytics?
We have several courses and classes focusing on digital analytics for higher education that can help you get up to speed with analytics in 2015.
