What’s this benchmarking report?
In September 2014, Google Analytics launched 3 benchmarking reports allowing to compare the performance of your university website with its peers.
Report methodology
The data compiled for this monthly report was downloaded on September 5, 2015 from Google Analytics Benchmarking Reports.
The compiled, scrubbed and analyzed data spans from August 1st to 31st, 2015 for the 7 GA buckets of 1,309 benchmarked universities websites.
What channels drive visitors to UK colleges & universities websites?
What channels drive NEW visitors to UK colleges & universities websites?
What devices are used to browse UK colleges & universities websites?
What devices are used by NEW visitors to browse UK colleges & universities websites?
How engaged are visitors of UK colleges & universities websites depending of the device they use?
How to access Benchmarking Reports in Google Analytics? [VIDEO]
Just follow this 4-minute screencast to set and access your segmented benchmarking reports for your website.
Want to use this graphics for your next presentation at work or at a conference?
Feel free to right click on our benchmarking graphics above and select “save as” to copy them on your desktop. We grant you the license to use use these benchmarking report graphics files as long as you don’t modify or edit them.
Looking for previous reports?
Sep 2014 Benchmarking Report – UK edition
Oct 2014 Benchmarking Report – UK edition
Nov 2014 Benchmarking Report – UK edition
Dec 2014 Benchmarking Report – UK edition
Jan 2015 Benchmarking Report – UK edition
Feb 2015 Benchmarking Report – UK edition
Feb 2015 Benchmarking Report – UK edition
Mar 2015 Benchmarking Report – UK edition
Apr 2015 Benchmarking Report – UK edition
May 2015 Benchmarking Report – UK edition
June 2015 Benchmarking Report- UK edition
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We have several courses and classes focusing on digital analytics for higher education that can help you get up to speed with analytics this year.
