What you need to know to get up to speed with social media measurement for higher education:
Facebook, Twitter, LinkedIn & Instagram social media key metrics
Measurement mindset & strategy
Measuring micro or macro conversions beyond social media platforms
Integrated performance measurement framework
Social media report, analysis & recommendations
Social Media Measurement Course: What Your Higher Ed Peers Say
Libby Dilling, MIT Sloan School of Management
In four weeks, I gained the resources and knowledge I was seeking to create an effective social media measurement program. The course has you apply what you learn to your current situation teaching and training you along the way. I gained so much from the instructor feedback and the discussions with my classmates. I now have a solid framework from which to build my social media measurement platform.
Matthew Anderson, Western Washington University
This course in higher ed social media measurement was incredibly useful for me. For a long time, I've struggled with exactly what to measure and how when determining the success of my efforts, and this class clarified much of that for me. I'd highly recommend this course to all who've ever wondered if they're doing social media "just because." There are much better justifications for our efforts in higher ed social media, and this course helped me determine what many of those are.