I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.
I enjoyed having a number of speakers give short talks, and it was interesting to hear how my counterparts across the higher ed industry utilize Google Analytics. I would attend the conference again!
I found the course to be quite refreshing. In an age where we are bombarded with information from every direction, this course strategically arranged information into consumable nuggets that were easily digestible. Each piece of content was laser focused to address the topic. I didn’t feel like my time was being wasted with bloat.