4-week Certificate Online Course starting May 31

Social Media Measurement for Higher Ed Course

Want to start measuring what matters in social media to get smarter with your higher ed marketing? This 4-week certificate online course will help you learn what you need to know on social media analytics for higher education.


  • I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.


    Paulette Sackett, Palmer College of Chiropractic. Paulette Sackett, Palmer College of Chiropractic,
    Web Writing for Higher Ed Course Alum

  • Very interesting and informative. Provided much food for thought, and for exploring new approaches and methodologies.


    Chris Shkuda, Adelphi University. Chris Shkuda, Adelphi University,
    Higher Ed Content Conference Alum

  • Very informative and provided many ideas for us to consider using.


    James Elder, University of Utah. James Elder, University of Utah,
    Higher Education Analytics Conference Alum

  • I would highly recommend this Social Media Marketing in Higher Ed course.
    Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
    All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
    In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.


    Jennifer Woltjen, SUNY Broome. Jennifer Woltjen, SUNY Broome,
    Social Media Marketing for Higher Ed Course Alum

The social media marketing course is work, but it helps you grasp a large number of concepts and learn how to enact them in your day-to-day work experiences —and, more importantly, how to integrate them in the long run.


Emily Mayock,Case Western Reserve University. Emily Mayock,Case Western Reserve University,

Classes Starting Soon



Higher Ed Jobs

Kansas State University
Bennington College
Bennington College
CUNY Graduate School of Journalism
CUNY Graduate School of Journalism

Latest tweets

Here's the link for more info if anybody is interested: https://t.co/LH5LpHSdxQ #SMCamp #HESM - thanks, Jes! https://t.co/qMBzKmaV8F
GREAT Friday READ: Why Your Annual Fund Strategy Should Include Real-Time Marketing https://t.co/AJyGNEyylZ #casesmc https://t.co/wSqewByZ66
GREAT READ by @breteckhardt - Top 5 Virtual Reality Trends to Watch for #HigherEd https://t.co/7XZzTIh7Nv #hesm https://t.co/qUn5cbC6eZ
INTERESTING: Evidence that For-Profit Schools are Gearing up for Change https://t.co/Yx4L5Apyg4 #AMAhighered https://t.co/aKGriHNfxp