Higher Ed Marketing Memos: Reaching +230K Facebook users organically with a 360-degree photo by Kelsey Seymour

A Facebook sunset post on steroids Nothing excites a social media manager like hitting “Publish” on a post that you know will wow your audience. Except maybe setting a new social media record for your account or institution. The University of New Brunswick Future Students Facebook page reached new heights in organic engagement at the […]

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  • I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.


    Marama Mateparae, Bay of Plenty Polytechnic. Marama Mateparae, Bay of Plenty Polytechnic,
    Web Analytics for Higher Ed Course Alum

  • This course took a program with a rather intimidating interface and made it easier for me to understand what I was seeing. I am now able to look past the interface and dive into the analysis of the data without hesitation.


    Kevin Hatgas. Kevin Hatgas, Web Coordinator at John Carroll University
    Web Analytics for Higher Ed Course Alum

  • The 2016 Higher Ed Analytics Conference provided me with useful tools that I can use in my work. All of the presenters were well-prepared and experts in their field. A valuable experience for me.


    Jennifer Woltjen, SUNY Broome. Jennifer Woltjen, SUNY Broome,
    Higher Education Analytics Conference Alum

  • Very informative and provided many ideas for us to consider using.


    James Elder, University of Utah. James Elder, University of Utah,
    Higher Education Analytics Conference Alum

Highly packed, multifaceted, concentrated experience! I got a lot out of it!


Joan Passarelli from Stanford University. Joan Passarelli from Stanford University,

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