Higher Ed Marketing Memos: Reaching +230K Facebook users organically with a 360-degree photo by Kelsey Seymour

A Facebook sunset post on steroids Nothing excites a social media manager like hitting “Publish” on a post that you know will wow your audience. Except maybe setting a new social media record for your account or institution. The University of New Brunswick Future Students Facebook page reached new heights in organic engagement at the […]


  • Very insightful discussions about social media topic. Very applicable to the work here in the Office of Communications at Bauer College.

    Amanda Sebesta, C. T. Bauer College of Business, University of Houston. Amanda Sebesta, C. T. Bauer College of Business, University of Houston,
    Higher Education Social Media Conference Alum

  • I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

    Lisa Dael, Ohio University. Lisa Dael, Ohio University,
    Web Analytics for Higher Ed Course Alum

  • Good new insights. Great to see what others are doing.

    Mary King from Purdue University. Mary King from Purdue University,
    Higher Ed Content Conference Alum

  • I enjoyed having a number of speakers give short talks, and it was interesting to hear how my counterparts across the higher ed industry utilize Google Analytics. I would attend the conference again!

    Rachel Foster, Rice University. Rachel Foster, Rice University,
    Higher Education Analytics Conference Alum

I found the course to be quite refreshing. In an age where we are bombarded with information from every direction, this course strategically arranged information into consumable nuggets that were easily digestible. Each piece of content was laser focused to address the topic. I didn’t feel like my time was being wasted with bloat.

Melony Ritter. Melony Ritter, Website Development at National Park Community College

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