Great course, extremely relevant information with a nice mix of theory and practice. Highly recommended to anyone looking to move beyond the basics of Google Analytics and adopt a more strategic way of looking at data.
This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.
I really enjoyed this class and am glad I chose to take it rather than attending a conference.
This course was very helpful in teaching me how I could improve my websites. Whether the assignment was on readability, SEO, or creating tweets, I was able to apply each one to my work. I will continue using what I learned in this class every day.