Who should do SEO for #highered – Outside Agency or Professional Staff?

In light of the recent conversation around UC Davis and SEO (you can also read Inside Higher Ed’s article if you don’t have access to the Chronicle), I thought I would share some pros and cons around universities outsourcing SEO versus keeping it internal. Having worked both as a consultant and internal SEO practitioner, I […]


It seems that every time I take a Higher Ed Experts course I am surprised by its timely relevance to my daily work. And, then I realize, it’s no coincidence, it’s just that HEE’s course content is so up to date and relevant that it can’t help but be applicable in everything I’m doing at work!


Angi Roberts, University of Guelph. Angi Roberts, University of Guelph,

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