5 things I’ve learned teaching social media marketing in higher education #hesm

Teaching is the best way to learn. I’ve learned so much (and keep learning) about social media marketing in higher education with your colleagues who’ve enrolled in the 8-week professional certificate I teach since 2011. How I fell into teaching… I stumbled into teaching social media marketing almost by accident in 2010. At that time, […]


  • Great class! It’s an excellent combination of coursework, relevant examples, instruction, and feedback. Really enjoyed the links to resources for more info.


    Debbie Moors. Debbie Moors, Marketing Communication Specialist at University of Northern Colorado
    Web Writing for Higher Ed Course Alum

  • This was a great introduction for someone that can’t get the necessary resources/support through their own campus technology department that manages Google Analytics.


    Erika Fields. Erika Fields, Web Content Communications Director at Wellesley College
    Web Analytics for Higher Ed Course Alum

  • I found the course to be quite refreshing. In an age where we are bombarded with information from every direction, this course strategically arranged information into consumable nuggets that were easily digestible. Each piece of content was laser focused to address the topic. I didn’t feel like my time was being wasted with bloat.


    Melony Ritter. Melony Ritter, Website Development at National Park Community College
    Web Writing for Higher Ed Course Alum

  • The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.


    Laura Baldwin, Arcadia University. Laura Baldwin, Arcadia University,
    Web Analytics for Higher Ed Course Alum

I would highly recommend this course to anyone and looking forward to other courses you have in your catalog. Excellent job!


Monika Brady. Monika Brady, Web Coordinator at Northwestern Health Sciences University

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Great team to be part of if you're looking for your next opportunity! https://t.co/WIeJyxQZP0
Missed it at #pseweb? 7 Tips to Scale Your Web Writing & Content -Stephanie Craig https://t.co/A7VN9rjjnS #heweb16 https://t.co/mmY1Czpjcl
Exactly what we did for our programs, like this one on web writing for #higher ed https://t.co/xSRtK8qyrI #NCSRMR https://t.co/o3LTC59WVf
Why learn how to write for the Web & Social Media by writing? https://t.co/JP4llJ6obY #casesmc https://t.co/oFQLUEnpOp
Not surprised, @coriemartin is a great presenter #ncsrmr https://t.co/Cup3ZJC4Fd