Helping higher ed professionals and executives learn and grow

Do you want to grow in your higher ed job?
Do you want to fast track your career in higher education?

Higher Ed Experts can help you learn and grow.

We can help you get the training and professional development you need to acquire critical skills for your day-to-day job, but also the expertise that will lead to your next career move.

Trusted provider of critical skills for higher ed pros since 2007

Our online professional certificate programs and conferences have helped thousands of professionals and executives working in more than 600 institutions in the US, Canada, Europe, Australia, New Zealand and South America.

Launched in September 2011, our professional certificates courses are valued and recognized by more than 300 institutions. These intensive online programs have already fast tracked close to a thousand higher ed careers.

Check out our LinkedIn School Page to see where our alums work.

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Who teaches for Higher Ed Experts?

Karine Joly, Social Media Marketing Educator and Expert

Karine oversees the development of the professional development curriculum at Higher Ed Experts. She also taught the capstone graduate course of the MBA in Social Media Marketing at Southern New Hampshire University: Social Media Marketing Campaigns, a course she designed and authored for this SNHU online program.

Karine shares her insights about emerging web and social media trends on collegewebeditor.com, a popular and independent blog launched in February 2005. She also authors the Internet Technologies column for University Business. She has presented on social media marketing, web analytics and online courses at leading higher ed conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, HighEdWeb, etc.).

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Aaron Baker, Digital Analytics Lead - Harvard University

Aaron is a 15-year veteran in Higher Education, with experience in Admissions, Academic Affairs, Information Technology, and Marketing Communications. He started building website for Arkansas Tech University as an undergraduate and later spent a dozen years at the University of Arkansas at Little Rock in various web-related capacities.

As the Digital Analytics Lead for Harvard University Public Affairs and Communications, Aaron is now dedicated to measuring the impact of the nation’s oldest university by aligning strategic goals to a wide range of websites, email newsletters, and social properties. His work experience in the digital product lifecycle from content strategy and user experience to web development and production gives him unique insight into what metrics matter most to senior leaders.

Aaron is a faculty member at Higher Ed Experts where he teaches web analytics for higher ed.
He holds a Master of Arts degree in Technical Writing and a Graduate Certificate in Data Science from UALR. Aaron has also taught upper-level technical writing and information technology college courses.

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Jessica Stutt, Integrated Marketing Manager - UNB

Jessica Stutt is the Integrated Marketing Manager at the University of New Brunswick. She is an experienced marketing professional with a background in marketing analytics and measurement. She has significant experience in collecting and analyzing data from a variety of marketing sources and converting raw data into meaningful, comprehensive reports.

Before joining the Marketing Office at the University of New Brunswick, Jessica worked in marketing at Salesforce Radian6, a social media monitoring platform. Jessica holds a BA and MBA from the UNB as well as a Master of Urban Studies from Simon Fraser University.

She is a faculty member at Higher Ed Experts and teaches social media and digital analytics. She is also a graduate of Higher Ed Experts’ Social Media Measurement and Advanced Web Analytics professional certificate programs

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Holly Sherburne, Director of Digital and Social Media – Bowdoin College

Holly originally joined Bowdoin in 2004 as the first college webmaster. She left in 2006 to start her own business, returning again in 2010 to formalize and grow the social media program. Now the director of digital and social media, Holly and her team work with departments and programs college-wide to facilitate the integration and adoption of digital media and technology to achieve a more connected, engaged, and informed Bowdoin community. Goal-setting, strategy, and analytics are a daily part of the job as is training and education. At the end of the day, it’s about people, not technology!

Holly gets the most satisfaction out of helping people look at information in new ways, asking questions, and finding unexpected insights to drive change. She received her master’s degree in Environmental Health Science from Oregon State University and is an alumna of Higher Ed Experts Social Media Measurement and Web Analytics courses and has earned her Google Analytics Qualification. She is a member of the Digital Analytics Association, American Marketing Association, and CASE.

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Sofia Tokar, Web Writer and Communications Officer for Arts, Sciences and Engineering - University of Rochester

Sofia is the web writer and communications officer for Arts, Sciences and Engineering at the University of Rochester. As part of the web team, her work includes creating, editing, and curating content for the university’s homepage and top-level pages, departmental web pages, and social media accounts. She regularly co-hosts on-campus presentations and workshops about strategic and tactical web communications.

Before joining UR, Sofia worked as the assistant editor in the marketing and communications department at Nazareth College. Her work as part of the teams at Nazareth and UR has been recognized with awards from CASE and PRSA.

Sofia earned her master’s degree in English language and literature from Queen’s University in Canada. She is currently pursuing her master’s in online teaching and learning at UR. Sofia is also a graduate of the Higher Ed Experts web writing certificate program, and is now its instructor.

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