Karine oversees the development of the professional development curriculum at Higher Ed Experts. She also taught the capstone graduate course of the MBA in Social Media Marketing at Southern New Hampshire University: Social Media Marketing Campaigns, a course she designed and authored for this SNHU online program.
Karine shares her insights about emerging web and social media trends on collegewebeditor.com, a popular and independent blog launched in February 2005. She also authors the Internet Technologies column for University Business. She has presented on social media marketing, web analytics and online courses at leading higher ed conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, HighEdWeb, etc.).
Jessica is an experienced marketing professional with a background in marketing analytics and measurement. She has significant experience in collecting and analyzing data from a variety of marketing sources and converting raw data into meaningful, comprehensive reports. She understands the importance of cutting to the ‘so what’ of data, distilling complex data sets to their core components and how to present them in visually meaningful ways.
Before joining the Marketing Office at the University of New Brunswick, Jessica worked in marketing at Salesforce Radian6. She has been at UNB since 2011, starting as Marketing Automation Specialist managing the university’s email platform implementation and strategy development. She then transitioned to the role Marketing Data Analyst, overseeing the university-wide analytics initiatives including web analytics and marketing campaign measurement. She has recently moved into the role of Integrated Marketing Manager and is focused on overseeing the strategic development, execution and optimization of university-wide marketing initiatives.
Jessica holds a Bachelor of Arts and Master of Business Administration from the University of New Brunswick as well as a Master of Urban Studies from Simon Fraser University. She is a graduate of the Higher Ed Experts Social Media Measurement professional certificate program she teaches as well as the Advanced Web Analytics course.
Holly originally joined Bowdoin in 2004 as the first college webmaster. She left in 2006 to start her own business, returning again in 2010 to formalize and grow the social media program. Now the director of digital and social media, Holly and her team work with departments and programs college-wide to facilitate the integration and adoption of digital media and technology to achieve a more connected, engaged, and informed Bowdoin community. Goal-setting, strategy, and analytics are a daily part of the job as is training and education. At the end of the day, it’s about people, not technology!
Holly gets the most satisfaction out of helping people look at information in new ways, asking questions, and finding unexpected insights to drive change. She received her master’s degree in Environmental Health Science from Oregon State University and is an alumna of Higher Ed Experts Social Media Measurement and Web Analytics courses and has earned her Google Analytics Qualification. She is a member of the Digital Analytics Association, American Marketing Association, and CASE.
Sofia is the web writer and communications officer for Arts, Sciences and Engineering at the University of Rochester. As part of the web team, her work includes creating, editing, and curating content for the university’s homepage and top-level pages, departmental web pages, and social media accounts. She regularly co-hosts on-campus presentations and workshops about strategic and tactical web communications.
Before joining UR, Sofia worked as the assistant editor in the marketing and communications department at Nazareth College. Her work as part of the teams at Nazareth and UR has been recognized with awards from CASE and PRSA.
Sofia earned her master’s degree in English language and literature from Queen’s University in Canada. She is currently pursuing her master’s in online teaching and learning at UR. Sofia is also a graduate of the Higher Ed Experts web writing certificate program, and is now its instructor.
Joshua is a Web expert who has worked with numerous colleges and universities to improve their Web presence, better understand their user trends, and increase enrollments. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front end—and proving return on investment. His in-depth SEO and analytics experience ties campaigns to results to show true impact.
Before joining Bentley University, Joshua worked as a consultant, strategist, web developer, and AVP of digital marketing at universities including Southern New Hampshire University, Eastern Kentucky University and Lincoln Memorial University. Since 2011 he has mentored and taught over 300 higher education marketing professionals around the world about the effective use of Web analytics, predictive analytics, and SEO for Higher Ed Experts. Joshua has led workshops, given keynote presentations, and presented at industry conferences on advanced Web analytics, SEO, strategic marketing, social media, and predictive analytics among other topics.