Joshua Dodson, Vice President of Marketing & Innovation - VisionPoint Marketing

I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

I’ve been extremely happy with this course. I was worried going into the course that I might not be able to follow the instructor or handle the work, but the material is as promised: you don’t have to have a high level of technical experience with GA to learn the material. All weekly modules, essentially, help you discover what you don’t know as much as they teach you new things, and I know that I’ll need to review the material a few times to really become confident with it. But this has been exactly the in-depth explanation I hoped it would be.

This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.

My approach to analytics has evolved with each successive week in the course. I've learned to use analytics to automate reports for data I used to spend days mining by hand.

Great course, extremely relevant information with a nice mix of theory and practice. Highly recommended to anyone looking to move beyond the basics of Google Analytics and adopt a more strategic way of looking at data.

This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data's sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn't help influence decision making.

Great content, very relevant. And, thankfully along the way we are building things we can actually use!

Finally, an Analytics course focused specifically on the needs of higher education!!! This course was exactly what I needed to pull me out of the quagmire of Analytics data and get me on the road to effectively utilizing our metrics to improve our institutional website. Many, many thanks, Higher Ed Experts!

Fantastic course! Going to make a world of difference for me and my operation as I seek to corral the chaos and create some structure/methods for how we work on the web at my institution. It’s all about metrics.

I found this course to be very hands-on and full of insights and tips on how to take Google Analytics reporting to the next level. Setting a goal for a higher ed site, developing KPI's and making a dashboard are no longer a big mystery! I discovered very actionable insights that will improve our university's web and social media marketing efforts. Highly recommended!

This was a great class. It definitely helps demystify how things work, and I'm not scared anymore to use some of the technology that has fallen into my lap.

This was an incredible course that has given me the tools - both tangibly and intellectually - to execute measurements that I intuitively knew were possible but just wasn't equipped to execute. I'm so glad someone recommended this course to me, and now I'm happy to recommend it to others... even non-techies.

As someone who's never delved into web analytics before, this course helped me create a solid foundation of skills that I can use with any website. This is definitely something I wouldn't have been able to achieve so quickly by myself, so I definitely think this course is worth it!

This course contains tons of good information that can help you make the right decisions about your website. It opens the door to a world of valuable knowledge of your visitors' wants and needs. But be prepared - it's hard work, and you need to make time for learning!

The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I'm already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.

This is a great course for those who want to dive deeper into SEO, with specific strategies for the Higher Ed environment and great opportunities to learn from peers.

I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.

This course helped me understand and explain the data that is being collected. It also reinforced that it is extremely important to ask questions and grasp the overall picture before analyzing the data.

I would recommend this course for anyone who's ever logged in to look at your school's analytics and gotten frustrated or overwhelmed. This course breaks down the complex world of analytics and helps you identify actionable metrics to help improve your website.

This class really developed my understanding of google analytics and the depth and breath of information that is available with the google analytics software. I would definitely recommend this class to my colleagues.

I was able to take what I was learning from the course and immediately apply it to scenarios in our Institute. It gave me fuel to argue for goal-setting, campaign-tracking, implementing event-tracking and making other needed changes. It gave me other valuable insights into our websites which I hope to apply.

This is a great course to get you started or further your understanding of how Google Analytics can help your institution. The variety of material and the focus on higher education will allow you to get results right away.

This opened my eyes to a whole range of ways to quantify the work happening on our website and taught me that there is so much more to show decision makers than just pageviews.

I would recommend the course for anyone responsible for improving the use of Google Analytics in their organization.

I have already registered two of our staff to take this course.I think the results will be invaluable to our team. From a management perspective, I may not be the one technically setting up the GA goals and segmentations and KPIs; but through this course I have certainly learned what questions to ask of my team and how we might work together to develop goals, segmentations and KPIs. Without my understanding of these things I wouldn't be able to fully engage my team in measuring our success with our marketing efforts and in finding solutions to SEO.

This class really developed my understanding of Google Analytics and the depth and breath of information that is available with the GA software. I would definitely recommend this class to my colleagues.

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.

I would definitely recommend the course. I think it is a great way to get directed help and instruction on using Google Analytics, which is a powerful tool that can be a little overwhelming if you are not used to it.

Fantastic course, I am really glad I took the course as it definitely has made me feel much more confidence in using Google Analytics at work. It is not too intensive that it detracts from my day job, and the different subjects that build on the previous week keep you interested and focused.

I highly recommend this course. There is a good amount of work associated with the course, if you truly want to complete all readings, videos, and assignments to the best of your ability. However, if you do put the time in and do all that's asked of you, the result is incredibly rewarding. You come out with a very good understanding of web analytics and how to put analytics in motion.

This course really helped me take my web analytics reporting to the next level. The materials were relevant and immediately useful, and the instructor provided very valuable feedback during the course. I would definitely recommend this course if you are fairly comfortable in your web analytics platform (Google Analytics, etc.) and want to learn how to apply statistical analysis to your data and get some great tips for building and formatting your marketing analysis reports.

This course offers practical ways to better align your Google Analytics tracking with your institution's varied business objectives. The discussions and assignments provide a great place to start to working through individual challenges while being introduced to new tools within Google Analytics.

A great introduction to predictive analytics to forecast the impact of marketing and design initiatives. I would recommend this course to anyone interested in optimizing the strategic allocation of marketing resources.