Dr. Liz Gross, Social Media and Market Research Strategist
Dr. Liz Gross is a Social Media and Market Research Strategist for a federal student loan servicer. She was responsible for launching the company’s social media presence, and now manages the social media program in addition to all measurement of the company’s cross-channel marketing and communication. Liz is also a member of the Higher Ed Expert faculty, teaching Social Media Measurement for Higher Ed.
Liz received her Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education from Cardinal Stritch University. Her dissertation research examined the relationship between communication methods and the frequency and content of college student interactions with faculty. Liz holds a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point and a master’s degree in educational policy and leadership from Marquette University. She blogs at lizgross.net, and you can find her on Twitter at @LizGross144.
What does Dr. Liz Gross teach at Higher Ed Experts?
- Social Media Measurement for Higher Ed Course
- Higher Education Social Media Conference
- Higher Education Analytics Conference
What do Dr. Liz Gross's students say?
This was a fantastic class. I loved everything about it. As always, there's an investment of time needed, but it helped tremendously with my own work and produced immediate results and improvements for me.
It's really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content 'just because', without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It's definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.
This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional. I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won't find anyone better than Liz Gross to show you the ropes.
It seems that every time I take a Higher Ed Experts course I am surprised by its timely relevance to my daily work. And, then I realize, it's no coincidence, it's just that HEE's course content is so up to date and relevant that it can't help but be applicable in everything I'm doing at work!
I would highly recommend this course to anyone that doesn't have a lot of extra time in their schedule but knows that measuring social media is critical to the success of any of our jobs. This course break downs what can be a daunting and unmanageable task of measuring efforts on ever-changing social media outlets into bite-size, achievable items. Liz was great at showing us how what we measure may vary department-by-department and institution-by-institution all the while arming us with the knowledge on how to implement this work and present it to senior leadership, in order to help us, as social media professionals, get the resources we need.
Being able to explain the value of our social media work is important, and this course will help get you there!
I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.
