Sofia Tokar, Web Writer and Communications Officer for Arts, Sciences and Engineering - University of Rochester
Sofia is the web writer and communications officer for Arts, Sciences and Engineering at the University of Rochester. As part of the web team, her work includes creating, editing, and curating content for the university’s homepage and top-level pages, departmental web pages, and social media accounts. She regularly co-hosts on-campus presentations and workshops about strategic and tactical web communications.
Before joining UR, Sofia worked as the assistant editor in the marketing and communications department at Nazareth College. Her work as part of the teams at Nazareth and UR has been recognized with awards from CASE and PRSA.
Sofia earned her master’s degree in English language and literature from Queen’s University in Canada. She is currently pursuing her master’s in online teaching and learning at UR. Sofia is also a graduate of the Higher Ed Experts web writing certificate program, and is now its instructor.
What does Sofia Tokar teach at Higher Ed Experts?
What do Sofia Tokar's students say?
I really enjoyed this class and am glad I chose to take it rather than attending a conference. This course was very helpful in teaching me how I could improve my websites. Whether the assignment was on readability, SEO, or creating tweets, I was able to apply each one to my work. I will continue using what I learned in this class every day.
If your institution is considering a website overhaul, this is the course your writers should take in preparation. In higher education, we tend to get lost in the academic jargon trying to explain why students should choose us, instead of choosing a voice that asks students what THEY want. This course helps put that into perspective and practice. I'm excited to share what I've learned with my colleagues, and hope they will consider enrolling too!
This course has been great. I learned so much that I can put immediately to use, and the instructor provided a great deal of valuable feedback. I am much more confident in my web writing and have valuable tools that I can continue to use.
If your institution is considering a website overhaul, this is the course your writers should take in preparation. In higher education, we tend to get lost in the academic jargon trying to explain why students should choose us, instead of choosing a voice that asks students what THEY want. This course helps put that into perspective and practice. I'm excited to share what I've learned with my colleagues, and hope they will consider enrolling too!