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A great introduction to predictive analytics to forecast the impact of marketing and design initiatives. I would recommend this course to anyone interested in optimizing the strategic allocation of marketing resources.
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This is a great course to get you started or further your understanding of how Google Analytics can help your institution. The variety of material and the focus on higher education will allow you to get results right away.
Rob Brownlee, Marketing, Web Developer
at Nipissing University
Web Analytics for Higher Ed Course Alum -
We learned a lot of new things about various social media platforms and marketing ideas that will be very useful in our university’s efforts.
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The web analytics for higher education course was great! I would recommend it for someone who knows about Google Analytics but doesn’t have the confidence to go in and mess around. This course has inspired me to measure everything on our website.
Thomas Minnefor, Rutgers University,
Sarah Parker, Lamar University,
Katelyn Taylor, Boise State University,
The web analytics for higher education course was great! I would recommend it for someone who knows about Google Analytics but doesn’t have the confidence to go in and mess around. This course has inspired me to measure everything on our website.
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