Higher Ed Conferences & Courses for Social Media Strategists

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher Education Analytics Conference

Looking for real analytics solutions to real higher education marketing problems? The Higher Ed Analytics conference, now available on-demand, features a dozen of sessions from higher ed digital marketing and communications professionals working in institutions just like yours. This higher ed marketing conference is online and team-friendly.

Categories: Conferences, Featured, Higher Ed Marketing, Upcoming, and Web Analytics.
Course Type: On-Demand.
Course Length: 12-session.
Difficulty Level: Advanced and Intermediate.
Audience: Digital Analytics Professionals, Higher Ed Experts Analytics Course Graduates, Higher Education Marketers, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Publication Professionals, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Developers, Web Editors, Web Managers, and Webmasters.

Higher Education Social Media Conference

Looking for some useful advice and ideas on advanced social media for higher ed? The Higher Ed Social Media Conference will help you up your game in 2020 and beyond. This higher ed conference takes place online every year. It is a well-attended online social media conference focusing 100% on higher education.

Categories: Conferences, Content Strategy, Featured, HESM, Higher Ed Marketing, and Social Media.
Course Type: On-Demand.
Course Length: 12-session.
Difficulty Level: Advanced and Intermediate.
Audience: Community Managers, Higher Education Marketers, Online Marketing Specialists, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, and Web Communication Coordinators.

Social Media Marketing for Higher Ed Course

Are you in charge of social media marketing for higher education? Whether you’ve done social media for your institution for a few years or have recently been given this responsibility, this 8-week online course will help you bring your higher ed social media practice to the next level by covering all the bases and focusing on a strategic integrated marketing approach.

Categories: Higher Ed Marketing, Social Media, and Upcoming.
Course Type: Certificate Online Course.
Course Length: 8-week.
Difficulty Level: Beginner and Intermediate.
Audience: Communication Directors, Community Managers, Directors of Web Communications, Higher Education Marketers, Marketing Directors, Publication Professionals, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, and Web Communication Coordinators.

Social Media Analytics for Higher Ed Course

Want to start measuring what matters in social media to get smarter with your higher ed marketing? Whether you want to optimize your higher ed social media content calendar or the engagement strategy on your Instagram, Facebook, Twitter and other school accounts, this 4-week certificate online course will guide you through the required steps to implement a sound social media measurement plan for your higher education institution.

Categories: Featured, Higher Ed Marketing, Social Media, Upcoming, and Web Analytics.
Course Type: Certificate Online Course.
Course Length: 4-week.
Difficulty Level: Beginner and Intermediate.
Audience: Community Managers, Digital Analytics Professionals, Higher Education Marketers, Online Marketing Specialists, Social Media Directors, Social Media Marketing Managers, and Social Media Strategists.

Digital Measurement Strategy for Higher Ed Team Course

Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.

Categories: Featured, Higher Ed Marketing, Upcoming, and Web Analytics.
Course Type: Online Course For Teams.
Course Length: 4-week.
Difficulty Level: Beginner and Intermediate.
Audience: Communication Directors, Community Managers, Digital Analytics Professionals, Directors of Web Communications, Higher Ed Web Professionals, Higher Education Marketers, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Coordinators, Web Editors, Web Writers, and Writers.

Higher Ed Experts (Free) Friday Talk & Learn at 11:30AM ET (#HEETalkLearn)

Let’s meet every week for Higher Ed Experts’ Free Friday Talk & Learn (#HEETalkLearn): 10-min presentation or panel discussion followed by a Q&A and the weekly segment “#HEETalkLearn Posts that Worked” to support higher ed digital professionals now. Give us 30-min every Friday and we will share lessons learned, tips and ideas from your higher […]

Categories: Featured and Upcoming.
Course Type: Online Event.
Course Length: 30-min.
Difficulty Level: Beginner and Intermediate.
Audience: Communication Directors, Community Managers, Directors of Web Communications, Higher Ed Web Professionals, Higher Education Marketers, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Editors, and Web Managers.

Higher Ed Content Conference

Want to get more strategic with your higher ed content across devices, channels and departments? The Higher Ed Content Conference can help. This annual higher ed conference focusing on content features a dozen of higher ed professionals working in institutions like yours – with real solutions to real content problems. You can attend this online conference with all your content contributors – which makes it a great higher ed conference for digital content teams.

Categories: Conferences, Content Strategy, Featured, SEO, Upcoming, and Web Writing.
Course Type: Online Event.
Course Length: 1-day.
Difficulty Level: Beginner and Intermediate.
Audience: Communication Directors, Community Managers, Directors of Web Communications, Higher Education Marketers, Magazine Editors, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Presenters, Professional Writers, Publication Professionals, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Coordinators, Web Editors, Web Managers, Web Writers, Webmasters, and Writers.