The social media marketing course is work, but it helps you grasp a large number of concepts and learn how to enact them in your day-to-day work experiences —and, more importantly, how to integrate them in the long run.
This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.
Karine is a wonderful instructor and provides helpful constructive feedback. This course requires a moderate knowledge of social media platforms and is not for beginners. The course assignments are very intense–especially the first five weeks.