Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.
Loved the 10 minute format! Very refreshing.
It gave a great range of topics and diversity in presenters (different countries, different types of institutions). It was well-organized and easy to set up on our end. Great job!
I received so many new ideas, both from the presenters and from the Twitter back channel during the event. My challenge will be finding the time to put them into action, and deciding which to do first!
The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.