starting Jan 21

Advanced Digital Analytics for Higher Ed Course

Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.

Advanced digital marketing analytics for higher ed
  • I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
    This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

    Allison O’Leary, Southern Connecticut State University. Allison O’Leary, Southern Connecticut State University,
    Social Media Marketing for Higher Ed Course Alum
  • Karine is a wonderful instructor and provides helpful constructive feedback. This course requires a moderate knowledge of social media platforms and is not for beginners. The course assignments are very intense–especially the first five weeks.

    Jo Gambosi. Jo Gambosi, Communication and Marketing Coordinator, A.T. Still University
    Social Media Marketing for Higher Ed Course Alum
  • This was an engaging and informative session. The short-talk format was not superficial, and created an opportunity to hear a broader range of ideas, from a wide range of institutions.

    Mark Hale from The University of Iowa. Mark Hale from The University of Iowa,
    Higher Ed Content Conference Alum
  • My team enjoyed the quick presentations. They were the right length to plant some new ideas, inspire us, and generate some easy actionable to-dos on our part.

    Amy Shelly, University of Portland. Amy Shelly, University of Portland,
    Higher Ed Content Conference Alum

My team enjoyed the quick presentations. They were the right length to plant some new ideas, inspire us, and generate some easy actionable to-dos on our part.

Amy Shelly, University of Portland. Amy Shelly, University of Portland,
Higher Ed Content Conference Alum

Classes Starting Soon

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