Though I have been using Google Analytics in my work for a long time, I haven’t always managed to keep up with all the changes. This course caught me up and showed me a lot of tools I hadn’t been using.
I would definitely recommend this hands-on course to anyone writing for the web. It includes lots of practical tools and techniques, best practices for higher ed websites, as well as valuable feedback from the instructor and your classmates.
For those wanting to get a better understanding of Google Analytics, I would definitely recommend this course. I learned that there is so much you can do with analytics including setting up dashboards that are tailored-made for the information that you and your colleagues want to see.
I highly recommend this SEO course! It has provided me the expert knowledge required to effectively develop and maintain PPC/CPC campaigns — incorporating SEO techniques, social media and analytics. Not only that, the timely real-world tips and insights provided by the reference material have opened my eyes on the impact search engine marketing plays on higher education. This course is worth it!