Who should do SEO for #highered – Outside Agency or Professional Staff?

SEO mistakes can be costly in higher ed In light of the recent conversation around UC Davis and SEO (you can also read Inside Higher Ed’s article if you don’t have access to the Chronicle), I thought I would share some pros and cons around universities outsourcing SEO versus keeping it internal. Having worked both […]


  • As an attendee, I got a lot of unexpected takeaways, and some great insights into where this ever-changing field is taking us. I feel ready to dive back into my data with more confidence.

    Joshua Burrack, University of South Carolina – Columbia. Joshua Burrack, University of South Carolina – Columbia,
    Higher Education Analytics Conference Alum

  • You can learn a lot of concepts about web and social media writing in a short amount of time, and homework is pretty challenging.

    Michelle Monti. Michelle Monti, Associate Director of Communications at Wheaton College
    Web Writing for Higher Ed Course Alum

  • Came away with some good ideas, had some good discussions.

    Paul Fairbanks, Gettysburg College. Paul Fairbanks, Gettysburg College,
    Higher Education Analytics Conference Alum

  • I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
    This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

    Allison O’Leary, Southern Connecticut State University. Allison O’Leary, Southern Connecticut State University,
    Social Media Marketing for Higher Ed Course Alum

I would definitely recommend this class for anyone who is interested in SEO or online advertising. I always thought these subjects were too advanced for me, but this class showed me that I really can do a lot of the work myself.

Jayna Phinney. Jayna Phinney, Web Information Specialist at Angelo State University

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