12-session On-Demand starting Feb 14

Higher Education Analytics Conference

Looking for real analytics solutions to real higher education marketing problems? The 2017 Higher Ed Analytics conference features sessions from a dozen of higher ed professionals working in institutions just like yours.

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  • We enjoyed the quick hits of ten minute sessions, enough to get ideas but not more than what can be absorbed in one sitting. The two minutes in between sessions gave my group a chance to talk about what bubbled to the top for each of us in each session.


    Elise Gold, Cornell University. Elise Gold, Cornell University,
    Higher Education Social Media Conference Alum

  • I would definitely recommend this course. Get ready to work hard and become well-versed in the art of social media. Everything you learn you will be able to apply immediately and see measureable improvements.


    Lansing Bryan, Green River College. Lansing Bryan, Green River College,
    Social Media Marketing for Higher Ed Course Alum

  • This course really helped me take my web analytics reporting to the next level. The materials were relevant and immediately useful, and the instructor provided very valuable feedback during the course. I would definitely recommend this course if you are fairly comfortable in your web analytics platform (Google Analytics, etc.) and want to learn how to apply statistical analysis to your data and get some great tips for building and formatting your marketing analysis reports.


    Rachael Kelly, Boise State University. Rachael Kelly, Boise State University,
    Predictive Web Analytics for Higher Ed Course Alum

  • This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
    I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.


    Meg Bernier. Meg Bernier, Assistant Director, Editorial Services & Social Media
    Social Media Measurement for Higher Ed Course Alum


We learned from the formal steps others are taking. These seem really valuable.


Jason Ching, University of Nevada, Reno. Jason Ching, University of Nevada, Reno,

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