Thoughts on #highered marketers, Russian operatives, Facebook ads, @chronicle and fake news

Higher ed marketers and Russian operatives, same tactics??! Colleges are engaged in “the same practices that these Russian operatives used” to influence the election: https://t.co/CMEnTaAEVq — The Chronicle (@chronicle) October 18, 2017 Yep, you’ve read correctly. This tweet was posted yesterday on the verified Twitter account from The Chronicle of Higher Education. If you believe […]

Faculty Voices by Karine Joly
  • I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.

    Doug Thompson, Ohio Wesleyan University. Doug Thompson, Ohio Wesleyan University,
    Web Analytics for Higher Ed Course Alum
  • The three hours goes by quickly because the presentations are short, focused and filled with great nuggets of wisdom.

    Shay Barnhart, Virginia Tech. Shay Barnhart, Virginia Tech,
    Higher Ed Content Conference Alum
  • The brainstorming session especially were a fantastic way to immediately pause and generate my own ideas for my institution. For anyone that manages social media in higher education, and especially for those who have this sole responsibility, the Higher Education Social Media Conference lends great insight into what is happening in the industry now and what others have experimented and found success with.

    Sarah Miller, Boston University School of Law. Sarah Miller, Boston University School of Law,
    Higher Education Social Media Conference Alum
  • I highly recommend this SEO course! It has provided me the expert knowledge required to effectively develop and maintain PPC/CPC campaigns — incorporating SEO techniques, social media and analytics. Not only that, the timely real-world tips and insights provided by the reference material have opened my eyes on the impact search engine marketing plays on higher education. This course is worth it!

    Frank Torres. Frank Torres, Web Developer at New Mexico State University (NM)
    SEO for Higher Ed Course Alum

I highly recommend this SEO course! It has provided me the expert knowledge required to effectively develop and maintain PPC/CPC campaigns — incorporating SEO techniques, social media and analytics. Not only that, the timely real-world tips and insights provided by the reference material have opened my eyes on the impact search engine marketing plays on higher education. This course is worth it!

Frank Torres. Frank Torres, Web Developer at New Mexico State University (NM)
SEO for Higher Ed Course Alum

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Higher Education Social Media Conference

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Web Writing for Higher Ed Course

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Web Analytics for Higher Ed Course

2019 Higher Ed Analytics Conference

Higher Education Analytics Conference

Social Media Marketing Course

Social Media Marketing for Higher Ed Course

2018 Higher Ed Content Conference

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Higher Ed Social Media Analytics Course

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