As the Director of Marketing, with a Social Media Coordinator reporting to me, it was really eye opening to see how other universities are utilizing all the different social media channels. I hope to expand on some of the ideas and lessons learned to see how they could be implemented on our campus.
Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.
The 2016 Higher Ed Analytics Conference provided me with useful tools that I can use in my work. All of the presenters were well-prepared and experts in their field. A valuable experience for me.
Boise State had a room of approximately 30-40 people attending the 2015 Higher Ed Analytics Conference.
The feedback was fantastic. People really enjoyed the fast-moving format and interesting topics and speakers. 100% of our survey respondents said they learned something that they could use in their job.