In four weeks, I gained the resources and knowledge I was seeking to create an effective social media measurement program. The course has you apply what you learn to your current situation teaching and training you along the way. I gained so much from the instructor feedback and the discussions with my classmates. I now have a solid framework from which to build my social media measurement platform.
A great conference to share ideas and challenges with those who are in the trenches, creating content, calculating ROI and championing the use of social media at the university level.
I would recommend this course to anyone! I learned how to define my social media goals and how to measure our successes. This course has also helped me talk about the importance of measurement with my colleagues.