“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.
Karine is a wonderful instructor and provides helpful constructive feedback. This course requires a moderate knowledge of social media platforms and is not for beginners. The course assignments are very intense–especially the first five weeks.
Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.
This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised.