This course helps you learn so much about Google Analytics.
We had Analytics running for our website but didn’t realize how much we were under-utilizing it. Do not be scared to try this course – you will be pleasantly surprised at how much you can do through this tool.
Like drinking from a firehose! I’m looking forward to the recordings so I can go back and pick up what I might have missed.
I would highly recommend this course to anyone who has a passion for Higher Ed Marketing. The insights, structure and collaborative nature of the class made it a high impact experience that will surely elevate the quality of my social strategy and practices as I move forward in the field.
Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.
I was able to take what I was learning from the course and immediately apply it to scenarios in our Institute. It gave me fuel to argue for goal-setting, campaign-tracking, implementing event-tracking and making other needed changes. It gave me other valuable insights into our websites which I hope to apply.