Higher Ed Experts

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

Karine is a wonderful instructor and provides helpful constructive feedback. This course requires a moderate knowledge of social media platforms and is not for beginners. The course assignments are very intense–especially the first five weeks.

This was an engaging and informative session. The short-talk format was not superficial, and created an opportunity to hear a broader range of ideas, from a wide range of institutions.

My team enjoyed the quick presentations. They were the right length to plant some new ideas, inspire us, and generate some easy actionable to-dos on our part.