Top Insights on SEO & Ads for #HigherEd from the 2019 Student E-Expectations Survey [Exclusive]

Exclusive Preview of the 2019 Student E-Expectations Survey Part 2: SEO & Ads This is the 2nd part of the 4-installment series on the 2019 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=900) and will be officially released on July 24. If you read the […]

2019 Higher Ed Marketing Seo Ads Data
  • This conference exceeded my expectations in providing on highly relevant, timely information for higher ed websites.

    Toni Marinucci, Ohio University. Toni Marinucci, Ohio University,
    Higher Ed WEBSITES Conference Alum
  • Yes, I would recommend this course to anyone who is working on a website for a higher education institution. Writing comes in many different forms and if your background isn’t completely marketing or web driven, this course can help you gain a better understanding of how users interact with your website and social media.

    Heather Travaglini. Heather Travaglini, Marketing Communications at Walden University
    Web Writing for Higher Ed Course Alum
  • Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.

    Holly LaRose-Roenicke. Holly LaRose-Roenicke, Saginaw Valley State University
    Web Analytics for Higher Ed Course Alum
  • Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

    Eryn Yates, St. John Fisher College. Eryn Yates, St. John Fisher College,
    SEO for Higher Ed Course Alum

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

Eryn Yates, St. John Fisher College. Eryn Yates, St. John Fisher College,
SEO for Higher Ed Course Alum

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