I recommend this course for anyone interested in expanding their knowledge of social media marketing. I saw almost immediate results as I implemented ideas from the course and from my course mates into my work!
We learned from the formal steps others are taking. These seem really valuable.
Jason Ching, University of Nevada, Reno,
The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.
The content this course provides is a must-have for anyone responsible for social media marketing at their institution. When I first enrolled, I thought, “Oh this will be a breeze! My job is marketing, and I manage our social media platforms.” Was I ever wrong! From the very first week I have been introduced to valuable information and tools that I was unfamiliar with. The pace of the course allowed me to introduce what I learned to my staff, and my office, and use it in our daily practice immediately.
Angi Roberts, Information Services Manager in Admission Services
at The University of Guelph
I would recommend this course to anyone! I learned how to define my social media goals and how to measure our successes. This course has also helped me talk about the importance of measurement with my colleagues.
Jes Scott, University of Victoria,
Cortlan Waters Bartley, Hanover College,
Brian Clark, RISD,
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