Higher Ed Marketing Memos: Reaching +230K Facebook users organically with a 360-degree photo by Kelsey Seymour

A Facebook sunset post on steroids Nothing excites a social media manager like hitting “Publish” on a post that you know will wow your audience. Except maybe setting a new social media record for your account or institution. The University of New Brunswick Future Students Facebook page reached new heights in organic engagement at the […]


  • I would definitely recommend this course to anyone who has involvement with writing in higher education. Whether it’s website content, email messaging, or messaging internally to students and faculty, this course has helped immensely.  Sometimes we get caught up in the technical speak of the field and lose sight of the important messages and the way to communicate them most effectively. This course helps you determine what’s important and how to get the information to your audience.


    Carol Gillam. Carol Gillam, Strategic Event Manager at Mason School of Business at the College of William & Mary
    Web Writing for Higher Ed Course Alum

  • I definitely would recommend this course to others. This course also was recommended to me by one of my colleagues who had previously taken it.


    Casey Crane. Casey Crane, Multimedia Content Developer at St. Petersburg College
    Web Writing for Higher Ed Course Alum

  • I would highly recommend taking this course. This structured program offers lots (many!) of resources during the eight weeks–each week focusing on a different topic areas–that were valuable and trustworthy. I have spent hours searching the Internet and reading marketing and higher ed blogs trying to find information and social media best practices like the ones provided in this course. It’s exciting that I now have all the tools I need to do my job well.


    Lindsey Heffern. Lindsey Heffern, Shared Media Manager at University of Minnesota (MN)
    Social Media Marketing for Higher Ed Course Alum

  • I found the wide variety of topics covered in the HESM14 Conference very valuable. The topics were relevant to new and experienced social media users in higher education marketing and the presenters shared knowledge that can be implemented right away. I’m looking forward to taking what I learned back to my colleagues!


    Carlee Wilson from Western Washington University. Carlee Wilson from Western Washington University,
    Higher Education Social Media Conference Alum

I would definitely recommend this course. Get ready to work hard and become well-versed in the art of social media. Everything you learn you will be able to apply immediately and see measureable improvements.


Lansing Bryan, Green River College. Lansing Bryan, Green River College,

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