What Higher Ed Experts Students Say
I’d definitely recommend the course to others. It gives you the knowledge to go beyond the basic metrics and start to understand how to dive into the data to make strategic decisions related to the web and other marketing efforts.
This course will provide someone with limited Google Analytics experience a good overall familiarity with the product, while also introducing the analytics concepts and practices that are needed to understand and apply the reports. I learned what data I should be focusing on, and what was less important. By narrowing your attention to where it needs to be, you will be much more effective in analyzing your data so you can focus on applying the improvements that it guides you to make.