4-week Certificate Online Course starting Sep 12

Social Media Measurement for Higher Ed Course

Want to start measuring what matters in social media to get smarter with your higher ed marketing? This 4-week certificate online course will help you learn what you need to know on social media analytics for higher education.


  • We use a lot of jargon in Human Resources, and the material isn’t always exciting. This course made me rethink organizing my written material so that it is a great deal more succinct and appealing to the reader who is just trying to get the facts, fast. I was worried the course wouldn’t be applicable to me since I’m not recruiting students, but it was!


    Alexandra Rebhorn. Alexandra Rebhorn, Communications Manager at University of Virginia
    Web Writing for Higher Ed Course Alum

  • Though some sessions weren’t particularly relevant to me, this conference did what any successful professional conference does: got the juices flowing. The speakers gave me resources to look up, ways to experiment, platforms to investigate, and—most importantly—inspired new ideas of my own that I can implement immediately.


    Sarah Stall, University of Puget Sound. Sarah Stall, University of Puget Sound,
    Higher Education Social Media Conference Alum

  • Fantastic course, I am really glad I took the course as it definitely has made me feel much more confidence in using Google Analytics at work. It is not too intensive that it detracts from my day job, and the different subjects that build on the previous week keep you interested and focused.


    Teresa Gumina, Curtin University. Teresa Gumina, Curtin University,
    Web Analytics for Higher Ed Course Alum

  • It was so nice to be able to attend a conference and hear about new, exciting ways to use social media—without having to spend days away from the office.


    Emily Mayock from Case Western Reserve University. Emily Mayock from Case Western Reserve University,
    Higher Education Social Media Conference Alum

Overall this was a great conference to attend with social media collaborators on my campus. I left with a list of small and big ideas to implement and explore, both within my own unit and in collaboration with others.


Lisa Miller, SUNY Oneonta. Lisa Miller, SUNY Oneonta,

Classes Starting Soon



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