This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.
We use a lot of jargon in Human Resources, and the material isn’t always exciting. This course made me rethink organizing my written material so that it is a great deal more succinct and appealing to the reader who is just trying to get the facts, fast. I was worried the course wouldn’t be applicable to me since I’m not recruiting students, but it was!
We learned from the formal steps others are taking. These seem really valuable.
The conference was interesting, very informational and did not lag (the breaks were well-placed). I learned a lot about how other institutions handle the same difficulties, making my team and I feel better about where we are and what we’ve done in the social media arena.