Why #highered marketers can’t ignore Snapchat anymore #hesm

Snapchat bothers a lot of people at deep, emotional level. It’s a very addictive platform prying on young (and old) brains with the help of all the tricks of behavioral psychology and neuromarketing. Snapchat bothers so many folks in my generation (Xers), the generation before (Boomers) and even the generation after (Millennials) that many higher […]

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Came away with some good ideas, had some good discussions.


Paul Fairbanks, Gettysburg College. Paul Fairbanks, Gettysburg College,

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