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Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.
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Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.
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Very useful. We are a very small marketing office and need any help we can get. Lots of good tips and tools.
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I enjoyed having a number of speakers give short talks, and it was interesting to hear how my counterparts across the higher ed industry utilize Google Analytics. I would attend the conference again!
Sue Gettlin, Arcadia University,
Holly LaRose-Roenicke, Saginaw Valley State University
Regan Gilstrap from Texas A&M School of Law,
Rachel Foster, Rice University,
I enjoyed having a number of speakers give short talks, and it was interesting to hear how my counterparts across the higher ed industry utilize Google Analytics. I would attend the conference again!
Classes Starting Soon
Higher Education Social Media Conference
- Starts Nov 28, 2018
- Only 4 seats left
- Advanced, Intermediate
Advanced Digital Analytics for Higher Ed Course
- Starts Jan 22, 2019
- Only 9 seats left
- Advanced, Intermediate
Digital Measurement Strategy for Higher Ed Team Course
- Starts Jan 22, 2019
- Only 10 seats left
- Beginner, Intermediate
Social Media Marketing for Higher Ed Course
- Starts Feb 25, 2019
- Only 5 seats left
- Beginner, Intermediate
Social Media Analytics for Higher Ed Course
- Starts Apr 29, 2019
- Only 10 seats left
- Beginner, Intermediate
Content Analytics for Higher Ed Course
- Starts Apr 29, 2019
- Only 10 seats left
- Beginner, Intermediate
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