Higher Ed Experts

I found this course to be very hands-on and full of insights and tips on how to take Google Analytics reporting to the next level. Setting a goal for a higher ed site, developing KPI’s and making a dashboard are no longer a big mystery! I discovered very actionable insights that will improve our university’s web and social media marketing efforts. Highly recommended!

This course helped me catch the ear of upper management by teaching me how to use concrete data to justify large scale web site initiatives. It demonstrated to them that website improvements go far beyond aesthetics.