Really enjoyed this conference. Discovered a lot of great tips and tools to consider, all presented with an eye toward strategy and making the most of existing resources.
In four weeks, I gained the resources and knowledge I was seeking to create an effective social media measurement program. The course has you apply what you learn to your current situation teaching and training you along the way. I gained so much from the instructor feedback and the discussions with my classmates. I now have a solid framework from which to build my social media measurement platform.