Though I have been using Google Analytics in my work for a long time, I haven’t always managed to keep up with all the changes. This course caught me up and showed me a lot of tools I hadn’t been using.
This course is a fantastic introduction to social media for anyone working in the higher education sector. The assignments are interactive and interesting, and force you to apply the knowledge gained from the week to your assignment. It also gives you access to articles about social media use in the higher education space that would be otherwise difficult to find. These are a great resource for future reference. The instructor is dedicated and open to new ideas. She never criticises, but offers constructive advice. I’d recommend this course to anyone interested in improving their abilities in social media marketing.
This course will provide someone with limited Google Analytics experience a good overall familiarity with the product, while also introducing the analytics concepts and practices that are needed to understand and apply the reports. I learned what data I should be focusing on, and what was less important. By narrowing your attention to where it needs to be, you will be much more effective in analyzing your data so you can focus on applying the improvements that it guides you to make.
Great class! It’s an excellent combination of coursework, relevant examples, instruction, and feedback. Really enjoyed the links to resources for more info.
As the Director of Marketing, with a Social Media Coordinator reporting to me, it was really eye opening to see how other universities are utilizing all the different social media channels. I hope to expand on some of the ideas and lessons learned to see how they could be implemented on our campus.