Excellent course, I will definitely be applying what I learned in my job. I like the fact the materials are available for one year and thought the workload was perfect and allowed me to be able to balance my workday with the additional class work.
I would recommend this course to people who are trying to gain better and deeper insights into their interactive marketing efforts. This course helped demystify forecasting for me. It has given me some tools so that I can help our team get more out of our advertising efforts. Before this course I would need some help understanding what to prioritize in terms of measurement and testing. Now, I have insights that have helped me form a vision that I can pass on to others.
Finally, an Analytics course focused specifically on the needs of higher education!!! This course was exactly what I needed to pull me out of the quagmire of Analytics data and get me on the road to effectively utilizing our metrics to improve our institutional website. Many, many thanks, Higher Ed Experts!
This was a good introduction to web project management in higher education. It provided useful tips on managing projects.
It was great for generating actionable ideas and touching base with best practices. Loved the breaks in between sessions to brainstorm.