5 things I’ve learned teaching social media marketing for higher education #hesm

Teaching is the best way to learn. I’ve learned so much (and keep learning) about social media marketing in higher education with your colleagues who’ve enrolled in the 8-week professional certificate I teach since 2011. How I fell into teaching… I stumbled into teaching social media marketing almost by accident in 2010. At that time, […]

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  • There was a lot of great content that inspired new ideas for the attendees – it was definitely worth the investment of time and money 🙂 Thanks for putting on a nicely organized event.


    Wendy Fox, Boise State University. Wendy Fox, Boise State University,
    Higher Education Social Media Conference Alum

  • I have already registered two of our staff to take this course.I think the results will be invaluable to our team. From a management perspective, I may not be the one technically setting up the GA goals and segmentations and KPIs; but through this course I have certainly learned what questions to ask of my team and how we might work together to develop goals, segmentations and KPIs. Without my understanding of these things I wouldn’t be able to fully engage my team in measuring our success with our marketing efforts and in finding solutions to SEO.


    Pat Stephens. Pat Stephens, Manager of Marketing at Nipissing University
    Web Analytics for Higher Ed Course Alum

  • This course is a great option for anyone in need of a formal introduction to Google Analytics or additional ways to leverage web analytics beyond basic page views and visit counts.


    Andy Moonsammy, McMaster University. Andy Moonsammy, McMaster University,
    Web Analytics for Higher Ed Course Alum

  • We invite staff from across the university to sit in on the live-stream of this conference. Each year, they are always excited to be inspired by new ideas.


    Rachel Esterline Perkins, Central Michigan University. Rachel Esterline Perkins, Central Michigan University,
    Higher Education Social Media Conference Alum

It is rare to find a conference that focuses solely on social media in the realm of higher education. This conference provided invaluable insights into current trends and strategies that I will surely be able to apply to my job today.


Matthew Makowski, Grand Valley State University. Matthew Makowski, Grand Valley State University,

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