starting Jan 22

Advanced Digital Analytics for Higher Ed Course

Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.

Advanced digital marketing analytics for higher ed
  • I would definitely recommend this hands-on course to anyone writing for the web. It includes lots of practical tools and techniques, best practices for higher ed websites, as well as valuable feedback from the instructor and your classmates.

    Karen Mantel, Ontario Veterinary College, University of Guelph. Karen Mantel, Ontario Veterinary College, University of Guelph,
    Web Writing for Higher Ed Course Alum
  • I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.

    Gabe Santi. Gabe Santi, Dirctor of Communications, Michigan State University
    Web Analytics for Higher Ed Course Alum
  • I would definitely recommend this class for anyone who is interested in SEO or online advertising. I always thought these subjects were too advanced for me, but this class showed me that I really can do a lot of the work myself.

    Jayna Phinney. Jayna Phinney, Web Information Specialist at Angelo State University
    SEO for Higher Ed Course Alum
  • I would absolutely recommend this course. All the assignments were extremely relevant to my daily work, and the course helped me produce the building blocks for a broader digital strategy for our division.

    Gina Rodriguez, Columbia University Medical Center. Gina Rodriguez, Columbia University Medical Center,
    Web Analytics for Higher Ed Course Alum

I would absolutely recommend this course. All the assignments were extremely relevant to my daily work, and the course helped me produce the building blocks for a broader digital strategy for our division.

Gina Rodriguez, Columbia University Medical Center. Gina Rodriguez, Columbia University Medical Center,
Web Analytics for Higher Ed Course Alum

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