There was a lot of great content that inspired new ideas for the attendees – it was definitely worth the investment of time and money 🙂 Thanks for putting on a nicely organized event.
I have already registered two of our staff to take this course.I think the results will be invaluable to our team. From a management perspective, I may not be the one technically setting up the GA goals and segmentations and KPIs; but through this course I have certainly learned what questions to ask of my team and how we might work together to develop goals, segmentations and KPIs. Without my understanding of these things I wouldn’t be able to fully engage my team in measuring our success with our marketing efforts and in finding solutions to SEO.
It is rare to find a conference that focuses solely on social media in the realm of higher education. This conference provided invaluable insights into current trends and strategies that I will surely be able to apply to my job today.