Content Analytics: Top 5 Engagement Metrics for Higher Ed Web Content

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

Higher Ed Analytics Professor Aaron Baker
  • I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

    Joel Kunze. Joel Kunze, Web Services Director at Upper Iowa University (IA)
    Web Analytics for Higher Ed Course Alum
  • I really enjoyed this class and am glad I chose to take it rather than attending a conference.
    This course was very helpful in teaching me how I could improve my websites. Whether the assignment was on readability, SEO, or creating tweets, I was able to apply each one to my work. I will continue using what I learned in this class every day.

    Lindsay Watson, Utah Valley University. Lindsay Watson, Utah Valley University,
    Web Writing for Higher Ed Course Alum
  • I enjoyed having a number of speakers give short talks, and it was interesting to hear how my counterparts across the higher ed industry utilize Google Analytics. I would attend the conference again!

    Rachel Foster, Rice University. Rachel Foster, Rice University,
    Higher Education Analytics Conference Alum
  • This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.

    Jamie Godin, Washington and Lee University. Jamie Godin, Washington and Lee University,
    Social Media Measurement for Higher Ed Course Alum

This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.

Jamie Godin, Washington and Lee University. Jamie Godin, Washington and Lee University,
Social Media Measurement for Higher Ed Course Alum

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