As an attendee, I got a lot of unexpected takeaways, and some great insights into where this ever-changing field is taking us. I feel ready to dive back into my data with more confidence.
I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.
I would definitely recommend this class for anyone who is interested in SEO or online advertising. I always thought these subjects were too advanced for me, but this class showed me that I really can do a lot of the work myself.