Higher Ed Experts

I’d recommend this course to anyone looking for a better understanding of how to use the wealth of information in Google Analytics. Learning how to drill down into the information to get to actionable metrics that make sense will really help our marketing and strategy decision makers. Looking good doesn’t hurt either!

The course is time-intensive. The course may be helpful for others who want to learn how to write web content, learn about optimizing pages for search engines, and to some extent writing for social media. I would recommend this course for web writers or individuals who manage web pages and social media.