This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.
It seems that every time I take a Higher Ed Experts course I am surprised by its timely relevance to my daily work. And, then I realize, it’s no coincidence, it’s just that HEE’s course content is so up to date and relevant that it can’t help but be applicable in everything I’m doing at work!
Highly packed, multifaceted, concentrated experience! I got a lot out of it!