starting Jan 21

Social Media Analytics for Higher Ed Course

Want to start measuring what matters in social media to get smarter with your higher ed marketing? Whether you want to optimize your higher ed social media content calendar or the engagement strategy on your Instagram, Facebook, Twitter and other school accounts, this 4-week certificate online course will guide you through the required steps to implement a sound social media measurement plan for your higher education institution.

Higher Ed Social Media Analytics Course
  • I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

    Lisa Dael, Ohio University. Lisa Dael, Ohio University,
    Web Analytics for Higher Ed Course Alum
  • I would definitely recommend this course. Get ready to work hard and become well-versed in the art of social media. Everything you learn you will be able to apply immediately and see measureable improvements.

    Lansing Bryan, Green River College. Lansing Bryan, Green River College,
    Social Media Marketing for Higher Ed Course Alum
  • Being able to explain the value of our social media work is important, and this course will help get you there!

    Tim Brixius, Franklin & Marshall College. Tim Brixius, Franklin & Marshall College,
    Web Analytics for Higher Ed Course Alum
  • Great content, very relevant. And, thankfully along the way we are building things we can actually use!

    Mark Ward. Mark Ward, Web Application Developer at Bay of Plenty Polytechnic (New Zealand)
    Web Analytics for Higher Ed Course Alum

Great content, very relevant. And, thankfully along the way we are building things we can actually use!

Mark Ward. Mark Ward, Web Application Developer at Bay of Plenty Polytechnic (New Zealand)
Web Analytics for Higher Ed Course Alum

Classes Starting Soon

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