Higher Ed Experts

If you’re involved in web analytics at your institution this course is a must. It goes beyond the basics to teach you about Universal Analytics, Google Tag Manager and other great custom report features that can make your data collection more effective.
The instructor is knowledgeable and very helpful when you have questions. Other students taking the course allow for some great networking opportunities and each assignment builds on the next culminating in the final project. I’ll be able to expand on my final project to make our site analytics more useful and our marketing more effective.

Wonderful class! Even though I have been working with social media platforms for several years, I still found the class to be a terrific learning experience. I was always excited to start implementing what I learned each week to help improve our social media presence.

It was a great introduction to a number of different ideas that helped us identify new areas to explore. Each segment was long enough to share valuable information and short enough to keep our interest. The talk time after each section was useful and the 10-minute breaks were just right.

I thought it had a wealth of information and I can’t wait to share things with my team.