Top Insights on Social Media for #HigherEd from the 2016 Student E-Expectations Survey [Exclusive] #hesm

Exclusive Preview of the 2016 Student E-Expectations Survey in 4 Parts The results of the April 2016 Ruffalo Noel-Levitz survey on the E-expectations of college bound seniors and juniors (n=3,117) will be officially released next Wednesday. But, I managed to get the results – before anybody else – courtesy of Stephanie Geyer from RNL who […]


  • “Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.


    Deborah Blanchard, University of Delaware. Deborah Blanchard, University of Delaware,
    Higher Ed Content Conference Alum

  • Time well spent! The presentations were succinct, relevant, and informative. I really benefited from the information and cannot wait to implement it.


    Jordyn Gray-McInnis, University of Waterloo. Jordyn Gray-McInnis, University of Waterloo,
    Higher Education Analytics Conference Alum

  • Karine is a wonderful instructor and provides helpful constructive feedback. This course requires a moderate knowledge of social media platforms and is not for beginners. The course assignments are very intense–especially the first five weeks.


    Jo Gambosi. Jo Gambosi, Communication and Marketing Coordinator, A.T. Still University
    Social Media Marketing for Higher Ed Course Alum

  • Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.


    Holly LaRose-Roenicke. Holly LaRose-Roenicke, Saginaw Valley State University
    Web Analytics for Higher Ed Course Alum

This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. :)


Jennifer Hafer, Kennesaw State University. Jennifer Hafer, Kennesaw State University,

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DON'T MISS IT: Submit by Sep 21 to present at the 4th #HESM Conference https://t.co/ooD0q22vpW #highered https://t.co/WsErRkI9by
So proud of our alumna in #hesm measurement! Erika presented at the 2013 Higher Ed Social Media Conference #casesmc https://t.co/QPM2w0pLcX
Can YOU do it and convince this @insidehighered blogger? Convince Me to Slack https://t.co/HjtItgXmyM #hesm https://t.co/LQqc3tWPGh
GREAT READ: From Unofficial Snapchat To Official #hesm Success by j@westcoastjes_ https://t.co/CDsSOOL0fS https://t.co/nKroqi4ggr
GOOD READ: SIFT to Develop Your Institutional Voice for Social Media https://t.co/facWwDofBz #casesmc https://t.co/Arsc9aAW0Z