This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.
We assembled a group of interested web and marketing pros from across our large campus because it was a webinar directed at higher education. We can learn a lot more from our colleagues than we can from big consumer marketers, and that was refreshing. Nice work!
This was a good introduction to web project management in higher education. It provided useful tips on managing projects.
The conference was a convenient way for me to share a social media-focused conference with my institution’s social media team and hit on enough topics to touch on most of their areas. It will also provide the attendees and shared experience to refer to in future conversations.