I really enjoyed the quick, 10-minute sessions on a wide variety of topics. It was perfectly suited for a conference on social media.
I found this course to be very hands-on and full of insights and tips on how to take Google Analytics reporting to the next level. Setting a goal for a higher ed site, developing KPI’s and making a dashboard are no longer a big mystery! I discovered very actionable insights that will improve our university’s web and social media marketing efforts. Highly recommended!
Our school doesn’t have a budget to hire a full time social media expert, so I volunteered to take the class to learn more about social media campaign planning. I had no idea just how much was involved in running a successful campaign. This course taught me how to run a campaign from start to finish.
As a team we were able to take good nuggets of information and begin discussions about how to implement some of the topics discussed. It also brought to light how much more information is available if there is context/goals applied to the data.