What Higher Ed Experts Students Say
This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.
I feel good about what I learned and what I was able to accomplish. The class was challenging and I appreciate that. Too often with some courses/trainings the content is minimal and the focus seems more on knowing that everyone is busy and just want to gain some more professional development for salary purposes. This class was focused on the student learning the content AND earning the professional development.