If your director wants more stats than just “mine-are-bigger-than-yours,” this course gives you the grounding in what else is possible. It’s like reading the table of contents to Joy of Cooking — you won’t know how to debone a chicken but you will know they have bones and maybe that they take an hour to roast.
GA is too broad and deep and higher education’s needs too specific to go it alone unless you’re one of those who taught themselves C++ on a weekend. Good course.
This course in higher ed social media measurement was incredibly useful for me. For a long time, I’ve struggled with exactly what to measure and how when determining the success of my efforts, and this class clarified much of that for me. I’d highly recommend this course to all who’ve ever wondered if they’re doing social media “just because.” There are much better justifications for our efforts in higher ed social media, and this course helped me determine what many of those are.
I’ve enjoyed hearing from people who do the kind of work I do and that I aspire to do in the quiet of my own office. This is a good way to share expertise/info when travelling to a conference is time or cost-prohibitive.