As a team we were able to take good nuggets of information and begin discussions about how to implement some of the topics discussed. It also brought to light how much more information is available if there is context/goals applied to the data.
It’s really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content ‘just because’, without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It’s definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.
We assembled a group of interested web and marketing pros from across our large campus because it was a webinar directed at higher education. We can learn a lot more from our colleagues than we can from big consumer marketers, and that was refreshing. Nice work!
Came away with some good ideas, had some good discussions.