I would definitely recommend this course to anyone who has involvement with writing in higher education. Whether it’s website content, email messaging, or messaging internally to students and faculty, this course has helped immensely. Sometimes we get caught up in the technical speak of the field and lose sight of the important messages and the way to communicate them most effectively. This course helps you determine what’s important and how to get the information to your audience.
I would highly recommend taking this course. This structured program offers lots (many!) of resources during the eight weeks–each week focusing on a different topic areas–that were valuable and trustworthy. I have spent hours searching the Internet and reading marketing and higher ed blogs trying to find information and social media best practices like the ones provided in this course. It’s exciting that I now have all the tools I need to do my job well.
I found the wide variety of topics covered in the HESM14 Conference very valuable. The topics were relevant to new and experienced social media users in higher education marketing and the presenters shared knowledge that can be implemented right away. I’m looking forward to taking what I learned back to my colleagues!
I would definitely recommend this course. Get ready to work hard and become well-versed in the art of social media. Everything you learn you will be able to apply immediately and see measureable improvements.