The content this course provides is a must-have for anyone responsible for social media marketing at their institution. When I first enrolled, I thought, “Oh this will be a breeze! My job is marketing, and I manage our social media platforms.” Was I ever wrong! From the very first week I have been introduced to valuable information and tools that I was unfamiliar with. The pace of the course allowed me to introduce what I learned to my staff, and my office, and use it in our daily practice immediately.
The quality of the presentations was very good, and the information was helpful, especially as I am in the middle of a rather large web project.
This course took a program with a rather intimidating interface and made it easier for me to understand what I was seeing. I am now able to look past the interface and dive into the analysis of the data without hesitation.
This is an excellent course for anyone slightly experienced in Google Analytics and new to higher education. The course work is applicable to my job and I began using my new-found knowledge right away for real reports and for identifying areas to improve our site