Higher Ed Experts

I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

I really enjoyed this class and am glad I chose to take it rather than attending a conference.
This course was very helpful in teaching me how I could improve my websites. Whether the assignment was on readability, SEO, or creating tweets, I was able to apply each one to my work. I will continue using what I learned in this class every day.

I enjoyed having a number of speakers give short talks, and it was interesting to hear how my counterparts across the higher ed industry utilize Google Analytics. I would attend the conference again!

This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.