The #highered Benchmarking Web Analytics Report – Oct 2014 [RESEARCH]

3rd monthly Higher Ed Benchmarking Web Analytics Report

After publishing reports with August 2014 and September 2014 data, we’re happy to share the third report.

Report methodology

The data compiled for this monthly report was downloaded on October 2nd, 2014 from Google Analytics Benchmarking Reports.

The compiled, scrubbed and analyzed data spans from October 1st to October 31st, 2014 for the 7 GA buckets of the 5 following countries:

1. USA (2,955 benchmarked web properties)
2. Canada (1,609 benchmarked web properties)
3. UK (1,716 benchmarked web properties)
4. Australia (1,173 benchmarked web properties)
5. France (1,151 benchmarked web properties)

What channels drive visitors to US colleges & universities websites?

What channels drive NEW visitors to US colleges & universities websites?

What devices are used to browse US colleges & universities websites?

According to Higher Ed Experts 2013 survey on the State of the Mobile and Responsive Web in Higher Education (n=174), mobile phones were responsible for 9.3% of the total web traffic in 2012 and tablets for 3%.

What devices are used to browse CANADIAN colleges & universities websites?

What devices are used to browse UK colleges & universities websites?

What devices are used to browse AUSTRALIAN colleges & universities websites?

What devices are used to browse FRENCH colleges & universities websites?

What devices are used by NEW visitors to browse US colleges & universities websites?

How engaged are visitors of US colleges & universities websites depending of the device they use?

How to access Benchmarking Reports in Google Analytics? [VIDEO]

Just follow this 4-minute screencast to set and access your segmented benchmarking reports for your website.

Want to download or print this report?

You can print the 11-page PDF report.